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TheStateoftheCleanweb
Software’s
nextmeal
Producedby: Supportedby: DataPoweredby:
Authors&Contributors
Inrecentyears,we’veseentheemergenceof
SMARTGRID SHARINGECONOMY CONNECTEDHOME++
What do these innovations have in common?
Allthreeareexamplesofdigitalplatforms
transforminghowweuseenergy&resources
Cleanweb*
1. An emerging global ecosystem of digital technologies
that enable more efficient use of resources.
2. An operating system for the planet
(klenweb)
Wecallit
* Coined in 2011 by Sunil Paul and Nick Allen, co-founders of Sidecar and an early investor in LinkedIn (Paul)
What’sin
thisreport 8
14
22
43
Why is this happening now?
Notable examples
The Cleanweb market & ecosystem
Our challenge to you
Snapshot
Selectedrecent
investment
activity
$8B+ invested in Cleanweb start ups from 2009-2014
Cleanweb is a theme found across sectors
Several successful, disruptive businesses are emerging
At scale, it can address major environmental challenges
However, “green” often isn’t the primary or intended benefit
AirBnB
Bla Bla Car
CropX
CrowdComfort
ecoVent
Enbala
Enevo
Intelex
Rubicon Global
Sighten
ThredUp
Uber
$1.5B
$160M
$9M
$1.4M
$6.9M
$3M
$15.8M
$160M
$50M
$3.5M
$81M
$1.2B
6/28/15
9/8/15
6/22/15
11/6/15
7/27/15
9/15/15
6/30/15
8/13/15
9/18/15
11/2/15
9/10/15
9/7/15
77
Whyisthishappeningnow?
TheStateoftheCleanweb
DIGITALREVOLUTION
Digital technology is
now ubiquitous, cheap
and very powerful
RESOURCEREVOLUTION
Addressing acute resource
challenges presents one of
the biggest opportunities
of the 21st century
Internet ofThings
Mobile
Social
Cloud
Software
Sensors
Big Data
Moore’s Law
Digital natives
Population growth
Developing economies
Commodity volatility
Distributed energy
Clean technologies
Urbanization
Extreme weather
Drought
Climate adaptation
Innovationanddisruptionisoccurringduetothecollision
oftwoglobalmega-trends...
THE
CLEANWEB
<<ENTREPRENEURS>>
<<CAPITAL>>
<<INNOVATION>>
* Thanks to Robb McLarty
for inspiring this slide
9
“In short, software is eating the world”
MarcAndreesen
WallStreetJournal,August20,2011
DIGITAL
REVOLUTION1
10
(100X increase from 2003) 2
(Q4 2014) 1
IoT DECREASEINSTARTUPCOSTS
OVERTHELASTDECADE
BECAUSEOFCLOUDCOMPUTING
3
Digitaltechnologyisnowubiquitous,cheap,
andverypowerful
ThepublicmarketcapofI.T.companiesisroughlyequaltodaytothatofoil&gas,
coal,realestate,andindustrials combined.
75%
U.S.SMARTPHONE
PENETRATION
50B 100xCONNECTEDDEVICES
BY2020
DIGITAL
REVOLUTION1
11
4
“We’re facing this unprecedented set of constraints—in food, in
land, in energy, in water, all across the planet, with 6 billion people
going to 9 billion people all consuming resources. It’s a challenge
to humanity, a challenge to ingenuity, to innovation.”
McKinsey&Co.
http://www.mckinsey.com/insights/energy_resources_materials/resource_revolution
RESOURCE
REVOLUTION2
12
33%
162QUADRILLIONBTUs
27%
624MILLIONTONS
41%
1850CUBICKM
McKinseyestimatesthatprovidingtheseresourcesmoreefficiently&sustainably
representsa$2.9trillionopportunityby2030
Demandforcriticalnaturalresourceswillcontinuetoincrease
dramaticallyinthecomingdecades
RESOURCE
REVOLUTION
ENERGY FOOD WATER
2
13
5
* Baseline 2010
* * *
5 5 5
Infact,thiscollisionis
alreadybeginningto
revolutionizeourworld...
Sometimestheresourcebenefitisthepoint...
DATAisdrawingamorecompletepictureofresource
use,enablingdetailed&actionableintelligence
EXAMPLE:
Greater crop yield using less water
and fertilizer.
16
SENSORSarebuildingtheinternetofthings,allowingus
toliveinclosertouchwiththepulseoftheplanet
EXAMPLE:
Intelligent lighting systems only turn on when needed
and can reduce energy waste up to 90%.
17
Butsometimestheresourcebenefitisunintentional...
(andperhapsevenmorepowerful)
MOBILEisputtingeasier,moreefficientchoices
inthepocketsofeveryone,everywhere
Less empty cars,traffic,air pollution,and fuel waste.
19
EXAMPLE:
SOCIALisenablingpeopletoshareresources,poolcapital,
andmultiplyactionsthatdrivebehaviorchange
EXAMPLE:
The average home stay is 66% more resource
efficient than a hotel room.
20
WithanincreasingnumberofCleanwebcompanies
emergingacrossindustries...
thepotentialimpactissignificant.
Energy Buildings Transportation Consumer
21
TheCleanwebmarket&ecosystem
TheStateoftheCleanweb
Earlytrendsetters
haveproventhere
isgrowingmarket
demandfor
Cleanweb
solutions... 80M+
STAYS
1M+
PROPERTIESWORLDWIDE
60M 160Mof
ACRESOFU.S.FARMLANDAREUSINGCLIMATECORP.
$300MANNUALREVENUE
(estimated by Morgan Stanley)
95 incl.
UTILITIES
28
OFTHELARGEST
U.S.UTILITIES
23
...leadingto
significantvalue
creation.
$3.2BSALETOGOOGLEIN2014
FOUNDEDIN2010
$930MSALETOMONSANTOIN2013
FOUNDEDIN2007
$25.5BCOMPANYVALUATION
FOUNDEDIN2009
$901MIPOVALUATION
FOUNDEDIN2007
24
CAP
LIGHT
QUICKTO
MARKET
SCALABLE
VERY
VALUABLE
ATSCALE
GOODFOR
PLANET&
PEOPLE
$
CLEANWEBCOMPANIESARE...
Capital is moving because
25
8Binvested$
500+companies
800+deals
VentureLandscape&Trends
2009-2014
Data powered by CB Insights.
*Uber has been excluded from dataset due to outlier status
26
TheStateoftheCleanweb
CleanwebFundingAcceleratedintheBeginningof2014
After five years of relatively
constant funding levels in
the Cleanweb space, Q2 2014
saw a 170% increase in
funding from Q1 2014 and a
484% jump from the same
quarter a year earlier. A
handful of mega deals
including ride-sharing
startup Lyft boosted the
funding total.
Q
1
2009
Q
3
2009
Q
1
2010
Q
3
2010
Q
1
2011
Q
3
2011
Q
1
2012
Q
3
2012
Q
1
2013
Q
3
2013
Q
1
2014Q
2
2014
37
Cleanweb Investments
Eight Quarter Trend
17
152
20
237
27
394
30
244
37
364
38
294
31
463
55
397
47
375
54
473
49
277
38
183
45
336
42
384
38
475
47
321
34
246
44
311
37
398
55
539
41
1457
41
DealsInvestments ($M)
27
InvestmentAcrossIndustriesby%DollarShare
Cleanweb Industries, by Dollar Amount
2009 – H1 2014 ($M)
Built Environment
Utilities
Enterprise Software
Transportation & Automotive
Consumer Products
Waste Management
Agriculture, Food, and Beverage
Finance
29%
25%
16%
14%
4%
3%2%0%
28
Late-StageDealShareOntheRisein2014*
In 2014, Series E+ deal share
grew to 10%, and Series D
share doubled. Series C deals
grew since 2010, and remained
at 17% in 2013 and 2014.
2009* Based on 1H 2014 data
5%
5%
8%
29%
30%
24%
8%
29%
26%
30%
11%
7%
19%
28%
31%
12%
5%
21%
29%
30%
17%
19%
27%
10%
30%
6%
17%
22%
22%
23%
2010 2011 2012
Share of Cleanweb by Series – Deals
2009 – H1 2014
2013 H1 2014
Seed / Angel
Series A
Series B
Series C
Series D
Series E+
29
Partofashiftawayfromearlierstages
Between 2009 and 2013, Series
C funding share grew steadily
from 19% to 41% while Series
A and B shrunk. Series E has
also steadily grown from it’s
small share in 2010 to 20% of
funding dollars in 2013. In
2014, Series D has so far had
the most funding primarily
due to nine-figure funding
rounds to AirBnB and Lyft.
Share of Cleanweb by Series – Dollars of Funding
2009 – H1 2014
2009
25%
7%
15%
30%
23%
25%
6%
7%
46%
14%
20%
16%
5%
39%
17%
35%
17%
11%
20%
15%
41%
20%
21%
13%
29%
49%
7%
11%
2010 2011 2012 2013 H1 2014
Seed / Angel
Series A
Series B
Series C
Series D
Series E+
30
7Outof10ActiveCleanwebInvestorsAreU.S.-Based
71% of Cleanweb investors
that completed a deal since
2009 were based in the U.S.
21% originated from
Europe/Middle East. Notable
international firms including
Index Ventures (United
Kingdom) and Siemens
Venture Capital (Germany)
which made the most deals
of the non-U.S. firms.
Cleanweb Investor Geographies
Active Investors, 2009 – H1 2014
4% 4%
United States
Europe/Middle East
Asia
All Other
71%
21%
31
Thesearethesectorswherecleanwebcompaniesare
attractingthemostfunding.
Top 5 Cleanweb Industries, by Deal Count
2009 – H1 2014
Built Environment
253
Utilities
237
Enterprise Software Transportation
& Automotive
174
113
Consumer Products
(e.g. Digital Lumens) (e.g. Enbala) (e.g. Tradeshift)
(e.g. Vinli)
(e.g. Birdi)
59
32
MostinvestmentflowingtocompaniesbasedinU.S.
73% of Cleanweb companies
that received funding since
2009 were based in the U.S.
Another 20% were located in
Europe and the Middle East.
Some notable companies in
these areas include
Landis+Gyr (Switzerland),
Wimdu (Germany) and
GreenPeak (Netherlands).
Cleanweb Geographies of Unique Funded Companies
2009 – H1 2014
73%
20%
2% 5%
United States
Europe/Middle East
Asia
All Other
33
Prominentfunds
areinvesting.
34
Talented
entrepreneurs
aredivingin.
Data Scientists
Designers
Environmentalists
Sharing Pioneers
Serial Entrepreneurs
Hackathon Winners
Libertarian disruptors
Silicon Valley Billionaires
TechCrunch Disrupt WinnersSoftware Execs
35
Bigcompanies
areusing
digitaltodrive
efficiency.
Intelligent energy
infrastructure
Automating efficiency
Luxury car sharing
Smart electric vehicle charging
IoT supply chain efficiency
+
ICT-based sustainability solutions
36
Andit’snotjustforbusiness.
Digitaltechgives
NGOspowerful
toolstoaddress
humanimpact.
Monitoring forestry loss with satellites
Tracking fishing catches through simple sensors
An early-warning system for threatened tropical
mammals and birds using large datasets from
camera traps
WILDLIFE
PICTURE INDEX ( )
37
Governments
areseeingthe
opportunitytoo.
Harnessing the digital innovation community in
NYC to make the city more efficient
Taking a data-driven approach to energy efficiency
In Washington, D.C.
Providing unique analysis of worldwide climate data
BUILD SMART DC
38
Citiesarenatural
platformsfor
Cleanweb
innovation...
CONCENTRATEDNEED
75%
of natural resources are
consumed by cities
54%
of world population
lives in cities
(75% by 2050)
URBANIZATION
39
6
7
60%+
of urbanites have
smartphones
DIGITALACCESS
8
butruralareas
arebenefitting
aswell.
Using mobile phones to map water supply in India
Crowdfunding off-grid, pay-as-you-go solar projects
Deploying drones to protect endangered species
40
andforumsfor
cleanweb
innovationare
springingupall
overtheworld. 41
42
Sowe’veheardsoftwareiseatingtheworld,
butcanitsaveit?
43
Onitsown,no,butitisanessentialpiece
ofthepuzzleforoursocietytosustainitself
intothefuture.
44
Overthenextfewdecades,thecleanwebwill
enablesomeofthebiggestinnovationleapsand
businessopportunitiessincethesteamengine.
45
Thethingthatwillmakeithappenispeople
likeyougettinginvolved.
How?
1.Jointhe#cleanwebconversation
2.Investwitha‘cleanweblens’
3.Getintouch!(especiallyifyou’rethefounderofacleanwebcompany)
AbouttheAuthors
Supercollider discovers and grows companies that harness digital
technologies to positively transform how we use energy and
resources. Part seed fund, part design firm, part customer
development lab, Supercollider embodies a new way of thinking
about how to create value through rich engagement with
entrepreneurs, their customers, and the world around them to
forge solutions that are better for people and planet, making a
cleaner, smarter world – today.
Get in touch: info@supercollider.io
On twitter: @SuperColliderHQ
On Medium: medium.com/@SuperColliderHQ
46
AbouttheSponsors
The New York State Energy Research and Development Authority, known as NYSERDA, promotes
energy efficiency and the use of renewable energy sources. These efforts are key to developing a
less polluting and more reliable and affordable energy system for all New Yorkers. Collectively,
NYSERDA’s efforts aim to reduce greenhouse gas emissions, accelerate economic growth, and
reduce customer energy bills.
Mintz Levin is a full-service, general practice law firm with more than 450 attorneys, eight offices in the
US and the UK, and a liaison office in Israel.A Boston institution since 1933, Mintz, Levin, Cohn, Ferris,
Glovsky and Popeo is now a national powerhouse, claiming such blue chippers as Biogen Idec and General
Electric as clients. Bay State pedigree notwithstanding, Mintz Levin's gaze has shifted westward-namely
to the IP-rich tech and biotech hubs of San Diego and SiliconValley, and recently to San Francisco.
Data powered by
47
Acknowledgements Shaun Abrahamson
Alexandra Adler
Nick Allen
AVentures
Rachel Barge
Blake Burris
Robyn Chase
Cleantech Group
Cleantech Open
Regine Clement
Kirk Coburn
Will Coleman
Michael Conti
Rob Day
Michael Ellis
Lisa Gansky
Chris George
David Gilford
Greentown Labs
Oliver Guinness
Graham Hill
Sara Jayanthi
Danny Kennedy / Powerhouse
Emily Kirsch / Powerhouse
Micah Kotch
Riggs Kubiak
Mitch Lowe
Dillon MacDonald
Sonny Masero
Robb McLarty
Shayne McQuade
David Merkoski
Patrick Morris
Greg Neichin
Obvious Ventures
Bob O’Connor
Billy Parish
Oriol Pascual
Sunil Paul
Anton Prennis
Jeremy Rifkin
John Romankiewicz
Fay Rotenberg
Pat Sapinsley
Jason Scott
Mike Shimazu
Adam Siemigenowski
SJF Ventures
Surge Accelerator
SXSW Eco
Jack Townsend
Tyler Tringas
Mark Vasu
Bill Weihl
Westly Group
Emily Wheeler
David Yeh
We’d like to gratefully
acknowledge the
contributions of reviewers,
practicitioners, investors,
and others who have
sharpened our
understanding of the
Cleanweb
(apologies to anyone we’ve missed!)
48
Citations http://www.comscore.com/Insights/Market-Rankings/comScore-Reports-December-2014
-US-Smartphone-Subscriber-Market-Share?
http://www.dpdhl.com/content/dam/dpdhl/presse/pdf/2015/DHLTrendReport_Internet_o
f_things.pdf
http://www.kauffmanfellows.org/journal_posts/vc-adaptations-for-seed-investments/
https://eresearch.fidelity.com/eresearch/markets_sectors/sectors/sectors_in_market.jhtml
http://www.mckinsey.com/insights/energy_resources_materials/resource_revolution
http://www.unep.org/pdf/GI-REC_4pager.pdf
https://www.un.org/development/desa/en/news/population/world-urbanization-prospects.html
http://www.pewinternet.org/2014/02/27/the-web-at-25-in-the-u-s/
1
2
3
4
5
6
7
8
49

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