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Convenience business area:
The global leader at the
growing wiping markets
Ernesto S. Levy, Senior Vice President, Convenience
10 May 2017
Our purpose is to make life better.
Agenda
• Convenience business area today
• Market review
• Convenience strategy
• Key focus areas
• Strategic choices by application
• Summary
5/10/2017 2
Our purpose is to make life better.
Convenience business area in brief
Roll goods
for baby, personal care, home and workplace wiping; typically a major part of
the end user experience.
Customers
include global consumer brands, private label manufacturers, regional and
local converters and retail.
Baby Personal care Home
Workplace Other
5/10/2017 3
365.4
406.0
380.5
0
100
200
300
400
2014 2015 2016
Net sales Net sales by application in 2016
Figures restated.
Our purpose is to make life better.5/10/2017 4
Forecasted growth in Suominen’s applications
exceeds market averages
2%
6%
7%
5%
2%
6%
2%
3%
0%
1%
2%
3%
4%
5%
6%
7%
8%
9%
10%
Baby wiping Personal care wiping Home wiping Workplace wiping
65%
North America South AmericaEurope
* *
Source: Industry and management estimates.
* Currently commercially small amounts supplied.
Our purpose is to make life better.
What we aim to accomplish:
Suominen Changemaker strategy for 2017-2021
We change the way people think about nonwovens.
We make life better.
Best in
business
Creating
nonwovens
that others
cannot
Purpose
Vision
Cornerstones Community of
changemakers
5/10/2017 5
Our purpose is to make life better.
Convenience
Strategy
5/10/2017 6
Our purpose is to make life better.5/10/2017 7
Convenience: Vision and strategic focus areas
Vision
Be recognized as the world leader in wipes and
the preferred partner for superior nonwoven innovations
Strategic focus areas
• Increased share of value add
products in the portfolio
• Make Bethune investment
a success
• Achieve step change in commercial
excellence
• Demonstrably superior customer/
consumer driven innovation
• People – Community of change-
makers
Growing volumes
Increased revenues
Improved profitability
Outcomes
Our purpose is to make life better.
Focus area
highlighted:
Bethune
investment
5/10/2017 8
Our purpose is to make life better.
The new manufacturing line in Bethune:
the wetlaid platform for the future
5/10/2017 9
Our purpose is to make life better.
The evolution for Bethune investment
5/10/2017 10
The most flexible
composite nonwoven
line in the industry
Service current
applications / customers
Enhance existing and new
products with colors,
chemistries and textures
Invent sustainable solutions
for health, wellness and
social responsibility
0-6 months
6-12 months
12+ months
Our purpose is to make life better.
Imagine if…..
5/10/2017 11
Softness
Safety and
well-being
Cleaning
Soft & drapeable Abrasive
HAND
100% synthetic 100% renewable
COMPOSITION
Dispersible Durable
INTEGRITY
Smooth 3-dimensional
SURFACE
Low pore size Apertured
OPACITY
Finish free Value-added treatments
CHEMISTRY
Our purpose is to make life better.
Focus area
highlighted:
Commercial
excellence
5/10/2017 12
Our purpose is to make life better.
Commercial excellence – an untapped opportunity
• Required in order to extract
value from innovation and
supply chain investments.
• Objective: Drive revenue
through new business and
premium innovation.
Mutual
Value
Partnerships
Product
Management
5/10/2017 13
Our purpose is to make life better.
Strong Mutual Value Partnerships (MVP)
5/10/2017
Mutual Value
Partnerships
Goal:
Grow sales via Joint
Business Plans with top
customers
Product
Management
14
Our purpose is to make life better.
Evolved Product Management
5/10/2017
Mutual
Value
Partnerships
Product
Management
Goal:
Market Driven
Product Leader
15
Our purpose is to make life better.5/10/2017
Cooperation in general
Reliability
Added value
TOTAL
Score Chg. Vs. 2014
QualityBig
InnovativePhoenix
Innovation
Wipes
Capable
Reliable
Competent
Professional
Global
Manufacture
Good global footprint
Improved
Good company
ResourcefulWilling
Customers see our value – 2016 RADAR Survey
16
Our purpose is to make life better.
Focus area
highlighted:
Innovations
5/10/2017 17
Our purpose is to make life better.
A new, more deliberate approach to innovation
5/10/2017
Allocating resources to fewer and bigger projects
for maximum value
Relentless focus on dimensionalizing our product superiority
Focus on innovation around strategic priority
development areas
18
Our purpose is to make life better.
Strongest wipe, wet and dry, on the market
30% stronger than the domestic market leader and 50%
stronger than the imported product both wet and dry
Nobody has faster “wipe dry”
~20% higher absorption rate than the leading domestic
brand and imported brands
The best thickness gram per gram
Thickest wipes portfolio gram per gram in the market
Consistently 25% thicker than both domestic and
imported brands
Cannot be beaten on absorption capacity
~25% higher absorption rate than the leading domestic
brand and imported brands
Maximized financial performance
Genesis Pro 45 gsm vs. Wypall X50 54 gsm
An additional 3,704 m2 per ton
= 40 rolls and 308 cases for FREE!
Introducing GENESIS® Pro – a workplace wipe with
demonstrated benefits
5/10/2017
8.94
10.86 10.35
19.77
0
5
10
15
20
25
GPro AP
5000
D50 D60 I60
Absorption rate
546
515 511
400
0
100
200
300
400
500
600
GPro AP
5000
D50 D60 I60
Absorption capacity
19
Our purpose is to make life better.
Strategic choices
by application
5/10/2017 21
Our purpose is to make life better.
Baby: Dual business model and vector of Geo expansion
5/10/2017 22
To help improve the lives of the world’s consumers by making, and
helping our partners make nonwovens that
clean & care for our loved ones better.
To be the global leader and the best value operator in baby wipes.
Operate a lean model
for mature markets
Operate innovative & flexible
model for growth and niche
markets
Develop Joint Business Growth relationships and have large, long term
agreements
Vision
Strategic
actions
Our purpose is to make life better.
In baby wiping, markets require different approach
5/10/2017 23
0-1%
Birth rate for next 10 years:
Penetration of baby wipes >95%
”Lean model”:
• Increase profitability
• Simplify portfolio
• Innovation focus on cost or niches
• Lean culture
• End-to-end waste elimination
”Growth model”:
• Aggressive growth and investment
• Innovations geared at developing
markets
• Build off Brazil base to become
pre-eminent supplier in Latin America
Birth rate for next 10 years:
5-7%
Penetration of baby wipes ~25%
Our purpose is to make life better.
Workplace: Best functionality & lowest cost in use
5/10/2017 24
To help improve the lives of the world’s consumers and business
owners/operators by making, and helping our partners make,
nonwovens that clean & care for our workplaces better.
To be a top 3 player globally.
Establish Suominen
as the credible player
Leverage Home Care
synergies &
platforms
Demonstrably
superior products
that deliver superior
cost in use
Develop Joint Business Growth relationships
Vision
Strategic
actions
Our purpose is to make life better.
Strongest wipe, wet and dry, on the market
30% stronger than the domestic market leader and 50%
stronger than the imported product both wet and dry
Nobody has faster “wipe dry”
~20% higher absorption rate than the leading domestic
brand and imported brands
The best thickness gram per gram
Thickest wipes portfolio gram per gram in the market
Consistently 25% thicker than both domestic and
imported brands
Cannot be beaten on absorption capacity
~25% higher absorption rate than the leading domestic
brand and imported brands
Maximized financial performance
Genesis Pro 45 gsm vs. Wypall X50 54 gsm
An additional 3,704 m2 per ton
= 40 rolls and 308 cases for FREE!
Introducing GENESIS® Pro – a workplace wipe with
demonstrated benefits
5/10/2017
8.94
10.86 10.35
19.77
0
5
10
15
20
25
GPro AP
5000
D50 D60 I60
Absorption rate
546
515 511
400
0
100
200
300
400
500
600
GPro AP
5000
D50 D60 I60
Absorption capacity
Leverage experience in
Home applications
Demonstrably superior
products for best cost
in use 25
Our purpose is to make life better.
Home: Customization for differentiation & proven
effectiveness
5/10/2017 26
To help improve the lives of the world’s consumers by making,
and helping our partners make, nonwovens that clean & care
for our homes better.
To be the global market leader.
Develop Joint Business Growth relationships with strategic customers
Become the
innovation arm
for the
strategic
customers
Become the
“customizing
partner” to all
of our
customers
Establish and
brand Genesis
as the premier
technology for
Cleaning and
Disinfecting
Close the
market share
gap in EMEA
Vision
Strategic
actions
Our purpose is to make life better.
How we become the innovation arm of our customers
Objective:
Develop a next generation disinfecting product
Key Features:
• High-resolution and personalized pattern
• Capable for particle pick up
• Lower cost than before
Suominen skills leveraged:
• Expertise in patterns and textures
• Current and upcoming wetlaid capability
• Consumer understanding and Customer Joint Business Plan
Result:
• New, light-weighted wipe, parity performance leveraging unique new
pattern. Three-year contract.
5/10/2017 27
Our purpose is to make life better.
Personal Care (including flushables):
Skin care leader with demonstrable benefits
5/10/2017 28
To help improve the lives of the world’s consumers by making and
helping our partners make wipes that clean & care for us better.
To be the world leader in skin care and the preferred partner in
the supply of superior nonwovens innovations.
Market the
Beauty
Experience and
our know-how
on skin
wellness
Develop Joint Business Growth relationships with strategic customers
Become the
innovation arm
for the
strategic
customers
Become the
“customizing
partner” to all
of our
customers
Drive the
market change
from airlaid to
flushable
products
Vision
Strategic
actions
Our purpose is to make life better.
Designer Series program: Customizable pipeline of
consumer preferred patterns
5/10/2017 29
Our purpose is to make life better.
Summary
5/10/2017 30
Our purpose is to make life better.
Convenience: Key take-aways
• Healthy, growing business
• Built on a solid base of share leadership (Baby, Personal Care)
and loyal customer (10yr+ relationships)
• Key to growth is to maintain the base and expand to high
growth areas (Home, Workplace, Latin America, Asia)
• Will grow via Product and Commercial Innovation
5/10/2017 31
We change
the way people think
about nonwovens.
Thank you!
5/10/2017 32

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Ernesto Levy: Convenience business area overview. Suominen CMD 2017

  • 1. Convenience business area: The global leader at the growing wiping markets Ernesto S. Levy, Senior Vice President, Convenience 10 May 2017
  • 2. Our purpose is to make life better. Agenda • Convenience business area today • Market review • Convenience strategy • Key focus areas • Strategic choices by application • Summary 5/10/2017 2
  • 3. Our purpose is to make life better. Convenience business area in brief Roll goods for baby, personal care, home and workplace wiping; typically a major part of the end user experience. Customers include global consumer brands, private label manufacturers, regional and local converters and retail. Baby Personal care Home Workplace Other 5/10/2017 3 365.4 406.0 380.5 0 100 200 300 400 2014 2015 2016 Net sales Net sales by application in 2016 Figures restated.
  • 4. Our purpose is to make life better.5/10/2017 4 Forecasted growth in Suominen’s applications exceeds market averages 2% 6% 7% 5% 2% 6% 2% 3% 0% 1% 2% 3% 4% 5% 6% 7% 8% 9% 10% Baby wiping Personal care wiping Home wiping Workplace wiping 65% North America South AmericaEurope * * Source: Industry and management estimates. * Currently commercially small amounts supplied.
  • 5. Our purpose is to make life better. What we aim to accomplish: Suominen Changemaker strategy for 2017-2021 We change the way people think about nonwovens. We make life better. Best in business Creating nonwovens that others cannot Purpose Vision Cornerstones Community of changemakers 5/10/2017 5
  • 6. Our purpose is to make life better. Convenience Strategy 5/10/2017 6
  • 7. Our purpose is to make life better.5/10/2017 7 Convenience: Vision and strategic focus areas Vision Be recognized as the world leader in wipes and the preferred partner for superior nonwoven innovations Strategic focus areas • Increased share of value add products in the portfolio • Make Bethune investment a success • Achieve step change in commercial excellence • Demonstrably superior customer/ consumer driven innovation • People – Community of change- makers Growing volumes Increased revenues Improved profitability Outcomes
  • 8. Our purpose is to make life better. Focus area highlighted: Bethune investment 5/10/2017 8
  • 9. Our purpose is to make life better. The new manufacturing line in Bethune: the wetlaid platform for the future 5/10/2017 9
  • 10. Our purpose is to make life better. The evolution for Bethune investment 5/10/2017 10 The most flexible composite nonwoven line in the industry Service current applications / customers Enhance existing and new products with colors, chemistries and textures Invent sustainable solutions for health, wellness and social responsibility 0-6 months 6-12 months 12+ months
  • 11. Our purpose is to make life better. Imagine if….. 5/10/2017 11 Softness Safety and well-being Cleaning Soft & drapeable Abrasive HAND 100% synthetic 100% renewable COMPOSITION Dispersible Durable INTEGRITY Smooth 3-dimensional SURFACE Low pore size Apertured OPACITY Finish free Value-added treatments CHEMISTRY
  • 12. Our purpose is to make life better. Focus area highlighted: Commercial excellence 5/10/2017 12
  • 13. Our purpose is to make life better. Commercial excellence – an untapped opportunity • Required in order to extract value from innovation and supply chain investments. • Objective: Drive revenue through new business and premium innovation. Mutual Value Partnerships Product Management 5/10/2017 13
  • 14. Our purpose is to make life better. Strong Mutual Value Partnerships (MVP) 5/10/2017 Mutual Value Partnerships Goal: Grow sales via Joint Business Plans with top customers Product Management 14
  • 15. Our purpose is to make life better. Evolved Product Management 5/10/2017 Mutual Value Partnerships Product Management Goal: Market Driven Product Leader 15
  • 16. Our purpose is to make life better.5/10/2017 Cooperation in general Reliability Added value TOTAL Score Chg. Vs. 2014 QualityBig InnovativePhoenix Innovation Wipes Capable Reliable Competent Professional Global Manufacture Good global footprint Improved Good company ResourcefulWilling Customers see our value – 2016 RADAR Survey 16
  • 17. Our purpose is to make life better. Focus area highlighted: Innovations 5/10/2017 17
  • 18. Our purpose is to make life better. A new, more deliberate approach to innovation 5/10/2017 Allocating resources to fewer and bigger projects for maximum value Relentless focus on dimensionalizing our product superiority Focus on innovation around strategic priority development areas 18
  • 19. Our purpose is to make life better. Strongest wipe, wet and dry, on the market 30% stronger than the domestic market leader and 50% stronger than the imported product both wet and dry Nobody has faster “wipe dry” ~20% higher absorption rate than the leading domestic brand and imported brands The best thickness gram per gram Thickest wipes portfolio gram per gram in the market Consistently 25% thicker than both domestic and imported brands Cannot be beaten on absorption capacity ~25% higher absorption rate than the leading domestic brand and imported brands Maximized financial performance Genesis Pro 45 gsm vs. Wypall X50 54 gsm An additional 3,704 m2 per ton = 40 rolls and 308 cases for FREE! Introducing GENESIS® Pro – a workplace wipe with demonstrated benefits 5/10/2017 8.94 10.86 10.35 19.77 0 5 10 15 20 25 GPro AP 5000 D50 D60 I60 Absorption rate 546 515 511 400 0 100 200 300 400 500 600 GPro AP 5000 D50 D60 I60 Absorption capacity 19
  • 20. Our purpose is to make life better. Strategic choices by application 5/10/2017 21
  • 21. Our purpose is to make life better. Baby: Dual business model and vector of Geo expansion 5/10/2017 22 To help improve the lives of the world’s consumers by making, and helping our partners make nonwovens that clean & care for our loved ones better. To be the global leader and the best value operator in baby wipes. Operate a lean model for mature markets Operate innovative & flexible model for growth and niche markets Develop Joint Business Growth relationships and have large, long term agreements Vision Strategic actions
  • 22. Our purpose is to make life better. In baby wiping, markets require different approach 5/10/2017 23 0-1% Birth rate for next 10 years: Penetration of baby wipes >95% ”Lean model”: • Increase profitability • Simplify portfolio • Innovation focus on cost or niches • Lean culture • End-to-end waste elimination ”Growth model”: • Aggressive growth and investment • Innovations geared at developing markets • Build off Brazil base to become pre-eminent supplier in Latin America Birth rate for next 10 years: 5-7% Penetration of baby wipes ~25%
  • 23. Our purpose is to make life better. Workplace: Best functionality & lowest cost in use 5/10/2017 24 To help improve the lives of the world’s consumers and business owners/operators by making, and helping our partners make, nonwovens that clean & care for our workplaces better. To be a top 3 player globally. Establish Suominen as the credible player Leverage Home Care synergies & platforms Demonstrably superior products that deliver superior cost in use Develop Joint Business Growth relationships Vision Strategic actions
  • 24. Our purpose is to make life better. Strongest wipe, wet and dry, on the market 30% stronger than the domestic market leader and 50% stronger than the imported product both wet and dry Nobody has faster “wipe dry” ~20% higher absorption rate than the leading domestic brand and imported brands The best thickness gram per gram Thickest wipes portfolio gram per gram in the market Consistently 25% thicker than both domestic and imported brands Cannot be beaten on absorption capacity ~25% higher absorption rate than the leading domestic brand and imported brands Maximized financial performance Genesis Pro 45 gsm vs. Wypall X50 54 gsm An additional 3,704 m2 per ton = 40 rolls and 308 cases for FREE! Introducing GENESIS® Pro – a workplace wipe with demonstrated benefits 5/10/2017 8.94 10.86 10.35 19.77 0 5 10 15 20 25 GPro AP 5000 D50 D60 I60 Absorption rate 546 515 511 400 0 100 200 300 400 500 600 GPro AP 5000 D50 D60 I60 Absorption capacity Leverage experience in Home applications Demonstrably superior products for best cost in use 25
  • 25. Our purpose is to make life better. Home: Customization for differentiation & proven effectiveness 5/10/2017 26 To help improve the lives of the world’s consumers by making, and helping our partners make, nonwovens that clean & care for our homes better. To be the global market leader. Develop Joint Business Growth relationships with strategic customers Become the innovation arm for the strategic customers Become the “customizing partner” to all of our customers Establish and brand Genesis as the premier technology for Cleaning and Disinfecting Close the market share gap in EMEA Vision Strategic actions
  • 26. Our purpose is to make life better. How we become the innovation arm of our customers Objective: Develop a next generation disinfecting product Key Features: • High-resolution and personalized pattern • Capable for particle pick up • Lower cost than before Suominen skills leveraged: • Expertise in patterns and textures • Current and upcoming wetlaid capability • Consumer understanding and Customer Joint Business Plan Result: • New, light-weighted wipe, parity performance leveraging unique new pattern. Three-year contract. 5/10/2017 27
  • 27. Our purpose is to make life better. Personal Care (including flushables): Skin care leader with demonstrable benefits 5/10/2017 28 To help improve the lives of the world’s consumers by making and helping our partners make wipes that clean & care for us better. To be the world leader in skin care and the preferred partner in the supply of superior nonwovens innovations. Market the Beauty Experience and our know-how on skin wellness Develop Joint Business Growth relationships with strategic customers Become the innovation arm for the strategic customers Become the “customizing partner” to all of our customers Drive the market change from airlaid to flushable products Vision Strategic actions
  • 28. Our purpose is to make life better. Designer Series program: Customizable pipeline of consumer preferred patterns 5/10/2017 29
  • 29. Our purpose is to make life better. Summary 5/10/2017 30
  • 30. Our purpose is to make life better. Convenience: Key take-aways • Healthy, growing business • Built on a solid base of share leadership (Baby, Personal Care) and loyal customer (10yr+ relationships) • Key to growth is to maintain the base and expand to high growth areas (Home, Workplace, Latin America, Asia) • Will grow via Product and Commercial Innovation 5/10/2017 31
  • 31. We change the way people think about nonwovens. Thank you! 5/10/2017 32