1. Introduction to Business
A Report on
Business Plan
Submitted To:
Shayla Khanam
Assistant Professor
School of Business and Economics
Submitted By:
Name ID Class Serial
Thayef Ahmed Sunny 111 121 031 02
Fatema Begum Rimi 111 121 239 03
Submission Date:
21st August, 2016
United International University

3. Letter of Transmittal
21st August, 2016
Shayla Khanam
Assistant Professor,
School of Business and Economics
United International University
Dhanmondi, Dhaka-1209.
Subject: Request for accepting the Business Plan.
Dear Madam,
We would like to take this opportunity to thank you for the guidance and support you have
provided us during the course of this period.
To prepare the business plan we collected most relevant information to make our business plan
as analytical and reliable as possible. We have concentrated our best effort to achieve the
objectives of the business plan and hope that our endeavor will serve the purpose. The practical
knowledge and experience gathered during term paper preparation will immeasurably help in our
future professional life. We request you to excuse us for any mistake that may occur in the
business plan despite of our best effort.
Here is the business plan of our honey business. As you read the business plan, you will get clear
idea about our honey business.
We, therefore, pray and hope that you will encourage our work by accepting this business plan
and if you have any further queries about the report please contact us.
Thank you again for your support and patience.
Yours Sincerely,
Thayef Ahmed Sunny
ID: 111 121 031
( On the behalf of the group members )

4. Executive Summary
The name of the company will be “SBHoney (Sundarban Honey)” and address will be in
Dhanmondi 8/A, Dhaka, phone: +8801720373765. SBHoney uses a system that is new to the
beverage and food service industry to provide pure and original taste of honey conveniently
and efficiently. It will be wholesale and retail. SB honey provides its customers demand
based on their choice. It will be differ on color, taste and smell. There will be 5/6 types of
honey like,Sundri, Gewa, Goran, Keora, Passur, Baen, Khalisha and other honey made
beverage. The SBHoney will go through the customer and captive consumer markets by
deploying force-through facilities and home delivery in highly visible, prearranged facebook
fan page and well ornamented webpage. The SBHoney will provide best customer service
process by educated part timer from different university students. The financial speculation
in its employees will be one of the greatest differentiators between SB Honey and its
competition. The business will take differentiation strategy to be succeeded in the industry
.We will maintain minimum levels of inventory on hand to keep our products fresh and to
take advantage of price decreases when and if they should occur. The SB Honey anticipates
an initial combination of investments and short and long-term financing of BDT73000 to
cover start-up costs. This will require SB Honey to grow more slowly than might be
otherwise possible, but our growth will be solid, financially sound, and tied to customer
demand. My break-even point in average case will be minimum hours at low cost as
purchase. In average case, my total current asset will be 20,000 taka, total fixed asset 40,000
taka, total current liabilities 10,000 taka, owner’s equity 31,400 taka. In future it will be the
best honey supplier in Bangladesh.

5. 2.0 Company Summary
The SB Honey is a specialty honey supplier. SB Honey provides pure Sundarban’s honey
that is new to the beverage and food service industry to provide different color, taste and
smell honey conveniently. SB Honey provides high quality, pure honey from Sundarban
which satisfy different level of customer.
2.1 Company Ownership
SB honey is a limited liability company. All membership shares are currently owned by
Thayef Ahmed Sunny, Fatema Begum Rimi, who intends to use a portion of the shares to
raise capital. The plan calls for the sale of 100 membership units in the company to family
members, friends, and private (angel) investors. Each membership unit in the company is
priced at BDT6000, with a minimum of five units per membership certificate, or a minimum
investment of BDT24000 per investor. If SB honey completes its financing goals
successfully, Thayef Ahmed Sunny, Fatema Begum Rimi will maintain ownership of no less
than 51 percent of the company.
2.2 Company Locations and Facilities:
The company head office will be located in Rayer Bazar, Dhanmondi as at the starting of the
business it will be a wise decision to take the low cost initiative, so we will open our head
office in rayer bazaar as the rent of the office will be low and we will get a huge number of
customers here as we can cover the whole Dhanmondi area from this place.
3.0 Products
The SBHoney provides its patrons the finest different flavored, colored, and taste honey,
specializing in specialty honey and custom-blended taste. In addition, SBHoney will offer
select domestic honey, Geoa, Goran, Khalisha, Keora and others. Seasonally, we provide
others honey which will not available without monsoon.

6. 3.1 Product Description
The SB Honey provides its customers best quality honey from Sundarban. We give
100% guarantee about our product by providing two test challenges. One is Fire and
another is freezing challenge. We provide seven different types of honey.
1. Sundri,
2. Gewa,
3. Goran,
4. Keora,
5. Passur,
6. Baen,
7. Khalisha
3.2 Competitive Comparison
The SB Honey’s primary competition will come from eight sources,
 Dabur
 Pran
 Ahmed
 Kazi Firms
 Shushilon
 Arong
 Grameen
 Sajeeb
The SB Honey will provide products in the most convenient and efficient way. SB Honey is
different from other competitor because they provide as usual honey. SB Honey is differing
from others because “Its Natural not produces”. SB Honey will be popular for all age people

7. because it is not as usual taste; it is different in taste and smell. So every age people will like
our product.
Our customers can order their beverages, receive and pay for them and quickly be on from
Online and offline.
3.3 Technology
SB Honey use two different type’s technology. For Packaging we use “Shuiliy“machine.
This is the best honey refining machine all over the world. It invented by China.
We also use Best packager machine for packaging our product. We use “Super Packager”.
This is also invented by India.
3.4 Future Product
The SB Honey will offer products that reflect the changing seasons and customers’ changing
demand for beverages. During the summer months we will offer Keora fruit. This is the best
for Khatta. The SB Honey will also have special beverages during Rainy seasons, such as
different sea fish.
The SB Honey will build up a honey museum, for display our more than 100 flavor honey
and honey made product.
4.0 Market Analysis Summary:
SB honey will focus on two markets:
 The Daily Commuter: Someone traveling to or from work, out shopping, delivering
goods or services, or just out for a drive
 The Captive Consumer: Someone who doesn’t interest to come showroom.
4.1 Market Segmentation

8. The SB honey will focus on two different market segments: commuters and captive
consumers. To access both of these markets, SB honey has two different delivery
systems. For the commuters, SB honey offers a showroom. For the captive consumer,
SB honey offers Home delivery.
4.2 Target Market Segment Strategy
SB honey target market is the mobile individual who has more money than time and
excellent taste in the choice of a beverage but no time to linger in a Showroom. By using
the community support program that SB honey is instituting, we will make arrangements
to visit high schools, corporate campuses once or twice a month.
4.2.1 Market Needs
In Bangladesh the demand of honey is very high, but pure taste and pure honey actually
very rare in the market. So after the market research we have seen that if we can give
pure honey in the market and also some different flavors than we will be able to capture
a high share in the market.
4.2.2 Market Trends
Honey is very popular and religious concept basis product. In Muslim religion it’s a
Sunnah product. Prophet Hazrat Mohammad (SM) drinks honey. It is very popular in all
religion also. Modern science is finding that many of the historical claims that honey can
be used in medicine may indeed be true. In the Bible (Old Testament), King Solomon
said, "My son, eat thou honey, for it is good", and there are a number of reasons why it
may be good. Ten benefit of honey:
 Prevent cancer and heart disease
Honey contains flavonoids, antioxidants which help reduce the risk of
some cancers and heart disease.
 Reduce ulcers and other gastrointestinal disorders
Recent research shows that honey treatment may help disorders such as

9. ulcers and bacterial gastroenteritis. This may be related to the 3rd
benefit…
 Anti-bacterial, anti-fungal, anti-fungal
“All honey is antibacterial, because the bees add an enzyme that makes
hydrogen peroxide,” said Peter Molan, director of the Honey Research Unit
at the University of Waikato in New Zealand.
 Increase athletic performance
Ancient Olympic athletes would eat honey and dried figs to enhance their
performance. This has now been verified with modern studies, showing
that it is superior in maintaining glycogen levels and improving recovery
time than other sweeteners.
 Reduce cough and throat irritation
Honey helps with coughs, particularly buckwheat honey. In a study of
110 children, a single dose of buckwheat honey was just as effective as a
single dose of dextromethorphan in relieving nocturnal cough and
allowing proper sleep.
4.3 Industry Analysis
Earlier we say Consumers in the Bangladesh more than 5 million people drink honey
per day and spend minimum 10 billion tk a year. The honey industry in the Bangladesh
has grown rapidly in the over the last 15 years. Sales of specialty honey are growing at a
rate of 10 percent per year.
4.3.1 Industry Participants
 Dabur
 Kazi Firms
 Shushilon
 Arong

10. They are running their business more the 10 years.
4.3.2 Competition Patterns
Our competition pattern is direct competitions, A direct competitor is “someone that offers the
same products, with the same end game. We will be competing in the market with the same
products our competitors offer, but with different flavors, and our financial plan is also same
with the competitors.
5.0 Management Summary
SB honey maintains a flat organization process. Senior members will get priority to keep
control and decision making.
5.1 Organizational Structure
SB honey will be most flat organization. Our goal is to maintain best service in a small
core team. Organization chart are given below:
SB Honey
Head of
Marketing
Head of
HR
Lawyer
Head off
Finance
Head of
operation
Quality
Controlar
Head of
Planning

11. 5.2 Management Team
 Head of Marketing: Thayef Ahmed Sunny has selected as head of marketing
because he has lots of experience in this filed.
 Head of Operation: Fatema Begum Rimi has selected as head of operation.
 Head of Finance: Will be selected later.
 Head of Planning: Will be selected later.
 Head of HR: Will be selected later.
5.3 Marketing and Sales Activities:
Thayef ahmed sunny will be doing the overall marketing plan and he will be responsible for
doing the marketing strategy and also the sales plan, that how will the poroduct distributed to
the consumer, what will be the price and also how we will meet our demand in the market.
5.4 Financial and H.R Plan:
Fatema begum rimi will be responsible for doing the overall financial plan that how we will
be minimized our cost, our income statement, investment plan and also she will be
responsible for the organizations human resource plan. She will be undertake the decission
with the management that how we will recruit and their overall training plan.
6.0 Financial Plan
Our total financial plan has been as follows.
6.1 Capital Source
As at the startup we will need BDT73000 to start our business, and this is not a very big
amount to take loan, so we will arrange this money from our family members.

12. 6.2 Projected Profit And Loss
Our profits and loss income have several cost and sales that are showing bellows.
Cost BDT Sales BDT
Purchase cost per jar 150 Sales price 350
Refining cost 5
Transportation cost 10
Utility cost 20
Others 20
Packaging cost 15
Net income 120(120*80=9600)
6.3 Break Even Analysis
In every month we will collect 80 jars at 230 prices and the weight 500 ml of each jar.
We decided to sell every jar at 350 taka by including all cost. So we can see that if we
sell at 350 taka of each jar then the break even will occur at 53 jar sell because the
selling price of 53 jars will be same the purchasing price of 80 jars per month.
Unit Purchase Cost Per Month Cost Yearly Cost Break Even
Unit
80 jar 230(Per Jar) 18400 220800 53
Unit sell Unit price Per month
revenue
Yearly
revenue
53 350 18550 222600 53

13. Conclusions
The SB Honey will infiltrate the commuter and captive consumer markets by best quality
product, different types of taste and smell products. We also penetrate our customer by
highly visible, high-volume, accessible locations and deploying some emotional factors,’
Buy SB Honey Save Sundarban’, and also by One taka for Orphanage’ from each
purchase.
Webliography:
 https://www.facebook.com/sbnaturalbdhoney/?fref=ts
 http://honey.sbnaturalbd.com/
 http://sbnaturalbd.com/