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Pinterest & Lifestyle Community

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A presentation on Pinterest and lifestyle communities, based on Bellah's ideas in Habits of the Heart. By Greta Dohl for Apple, Google, Facebook at Lawrence University.

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Where Community and Lifestyle Enclaves Converge Greta Dohl Apple, Google, Facebook
Bellah & Habits of the Heart Communities vs. Lifestyle Enclaves Community: Organic & Location Based “Those you rub shoulders with” Enclaves: Chosen & Interest Based “Those with the same hobbies”
WHAT IS PINTEREST? Pinterest is a social bookmarking site where users collect and share photos of their favorite events, interests and hobbies. One of the fastest growing social networks online, Pinterest is the third-largest such network behind only Facebook and Twitter. The start-up recently closed a $120 million round of funding and is looking to expand into overseas markets such as France, Germany and Japan. http://mashable.com/category/pinterest/
WHAT IS PINTEREST?
Online Etiquette • Please be kind and remember that there are people on the other end of your comments. • We think authenticity – expressing who you really are and what you really like is more important than getting lots of followers. • Encourage artists to create great work by linking back to their pages and leaving polite comments if you see anything that isn’t correctly credited. • If you see porn, hateful stuff, or anything that encourage people to hurt themselves, please let us know! • Pinterest is a growing changing community, so there will sometimes be bumps along the way. Please let us know what’s working and what’s not.
News Articles • Pinterest, Tumblr and the Trouble With ‘Curation’ -- nytimes.com • Pinterest changes the way brides plan their weddings -usatoday.com • Why Pinterest is so Addictive -fastcompany.com
Organized Interests
Organized Interests
Popular
My Homefeed
“Explore Interest”
Categories as Lifestyle Enclaves
My Homefeed
Sorted Lifestyle Enclaves Individualized Community
Lifestyle-Community Thanks for listening!

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Pinterest & Lifestyle Community

  • 1. Where Community and Lifestyle Enclaves Converge Greta Dohl Apple, Google, Facebook
  • 2. Bellah & Habits of the Heart Communities vs. Lifestyle Enclaves Community: Organic & Location Based “Those you rub shoulders with” Enclaves: Chosen & Interest Based “Those with the same hobbies”
  • 3. WHAT IS PINTEREST? Pinterest is a social bookmarking site where users collect and share photos of their favorite events, interests and hobbies. One of the fastest growing social networks online, Pinterest is the third-largest such network behind only Facebook and Twitter. The start-up recently closed a $120 million round of funding and is looking to expand into overseas markets such as France, Germany and Japan. http://mashable.com/category/pinterest/
  • 5. Online Etiquette • Please be kind and remember that there are people on the other end of your comments. • We think authenticity – expressing who you really are and what you really like is more important than getting lots of followers. • Encourage artists to create great work by linking back to their pages and leaving polite comments if you see anything that isn’t correctly credited. • If you see porn, hateful stuff, or anything that encourage people to hurt themselves, please let us know! • Pinterest is a growing changing community, so there will sometimes be bumps along the way. Please let us know what’s working and what’s not.
  • 6. News Articles • Pinterest, Tumblr and the Trouble With ‘Curation’ -- nytimes.com • Pinterest changes the way brides plan their weddings -usatoday.com • Why Pinterest is so Addictive -fastcompany.com
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Hinweis der Redaktion

  1. In contrast to Facebook, Long believes Pinterest is a refuge from relationship status, check-ins at restaurants, or pictures of kids. “It’s not a place where I have to worry about being bombarded by other people’s over-sharing of un-interesting or annoying daily experiences or about accidentally revealing intimate details of my day-to-day life,” he says. In an ironic way, Long says, this frees many people to be more public about who they really are and who they want to be, because it’s less focused on the kind of personal content that sets off privacy and security alarms. “Pinterest is a place where we can demonstrate: ‘If it weren’t for all those mundane things that I do that I post on Facebook, this is what I would be doing and consuming. Here is my real self,’” he explains.