1. Market Research & Event Management

2. An Introduction We are a start-up Market Research and event management company with infrastructure and expertise to provide pan India solutions. R A I N B O W RESEARCH has been founded by like minded, self driven and experienced MR people to address the growing demand of market intelligence with launch of total market research solutions bouquet. The Field services provides and subsequently caters the industry with complete Research and Analysis Services.

6. R A I N B O W @ Work Process Collecting necessary information from the client. Makes preliminary assessment of the current situation. Drawing up technical specification Carrying out market research study

7. Research Provided Census & Mapping Consumer Research Customer Satisfaction B2B Research Advertising & Media Social Research Focus Group Product Test Central Location Test Qualitative Research Quantitative Research &

9. R A I N B O W’s Quantitative Research PAPI Corporate Research Product Tests Satisfaction surveys Industrial Research Panel Based Social Research Concept Test Demand Estimations Usage and Attitude study Face to Face Personal Telephonic Surveys Ad Test – General Dealer Audits Mystery Shopping CATI CAPI Ad Test – LINK Shop Audit and Census Household Research

10. R A I N B O W @ Quality Control We believe that Quality is the foundation of any research process . A separate QC department validates all data collation and filed activities of the Operations Team Every data-card goes through four layers of quality control before the dispatches are actioned for the client.

12. Quality Control Processes There are no exceptions to the above – mentioned rule of QC. Process Minimum Norms Hierarchy Remarks Scrutinizing 100% Team Leader At each Location 10% Field Executive At each Location 5% Project Manager Delhi Accompaniments 5% Team Leader At each Location 2% Field Executive At each Location Back Checked 30% Team Leader At each Location 10% Field Executive At each Location 5% Telephonic QC Department Delhi 5% Project Manager Delhi

14. Key R A I N B O W Personal Atul Gupta Atul is the face of RAINBOW Research and is responsible for Business Development and Client servicing. He has over 12 years of Market Research experience and for most part of his career’s job stint he has worked with IMRB International. Kumail brings with him over 15 years experience in market research, At RAINBOW he is responsible for overall project’s operation and works directly with the team. He too has a rich experience of IMRB International Sunil has over 8 years of experience in market research. Earlier he has served in Exevo and Greenfield on-line. He is key responsible for Client relationship management. Kumail Ahmad Sunil Shukla

15. Why choose R A I N B O W We say, Our greatest achievement lies in our exceptional specialists, who are creative, dedicated and meticulous. They have the energy and enthusiasm that ignites everyone who works with them to think, experiment and find new solutions, making the RAINBOW glow We have a large field-work set-up. On clients demand we provide them services as and when needed as we have maximum number of our own offices present all over India. Our biggest strength lies in our experienced team and their exposure across industries. Our Clients will testify, RAINBOW is a team of professionals who focus on them and their requirement, and have the ability to pre-empt and advise beyond the brief. RR Provides quality service using the unique research methodologies. With RAINBOW Research they feel being the part of project, and can literally be involved even at the level of managing studies, as we are the only agency with a transparent quality control system that allows the clients to judge the quality of marketing information. Team at RR is always there to conduct and support any Pan-India activity.

19. Allow us to make a small contribution in your growth!