SundaySky generates five SmartVideos every second in support of some of the world’s largest brands’ personalized marketing and customer engagement strategies, and therefore, has access to a unique and rich set of video interaction and performance data across a variety of use cases and industries. This is the SmartVideo Index. This index report analyzes 40 SmartVideo programs from 38 brands within five industries, across two intersecting axes: engagement and performance. The comprehensive collection of data reveals relationships between video consumption trends, customer engagement funnel metrics, and key performance indicator benchmarks. This index is designed to serve as a guiding tool to support brands in evaluating performance and others dynamics of their SmartVideo programs, and in maximizing return on investment.

1. THE SMARTVIDEO INDEX:
IN BRIEF - MAY 2013

17. BRANDS USING SMARTVIDEO ADVERTISING FOR
CUSTOMER ACQUISITION REALIZE THESE RESULTS:

21. LEARN MORE AT
www.sundaysky.com
info@sundaysky.com
212.929.8111
ABOUT SUNDAYSKY
SundaySky, the creator of SmartVideo, helps customer-
centric brands engage people with personalized, real-
time video experiences at every step of the customer
lifecycle. The SundaySky platform generates hundreds
of thousands of SmartVideos daily, powering customer
acquisition, support, growth and loyalty initiatives for
leaders in e-commerce, telecommunications, insurance,
banking and travel. AT&T, Office Depot, Lenovo and
other SundaySky customers have proven that
SmartVideo viewers are more engaged, profitable and
loyal, as program performance is measurable and
optimized for incremental impact on key business
metrics. SundaySky is headquartered in New York City
with a technology center in Tel Aviv.