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University of Hull -
Experiences of promoting
the use of Summon since
September 2012
Michael Latham and Mike Ewen
The Project
Experiences of promoting the use of Summon since September 2012 | 25 July 2013| 2
• Launched in September 2012
• Managed by a Project team made up of Library staff
– Sub group covering promotion and usability
Hi Hull
Promotion 2012/13
Marketing
• Soft launch – not heavily promoted throughout year
• Promotional material – targeted at summer exam period
Staff Support
• Demonstrations for front line library staff
Experiences of promoting the use of Summon since September 2012 | 25 July 2013| 3
Promotion 2012/13
IL Delivery
• Embedded sessions – Only in certain faculties
– Presented as an additional service
– Brief demonstration using a generic search
Experiences of promoting the use of Summon since September 2012 | 25 July 2013| 4
Promotion 2012/13
Feedback
• Detailed online surveys
• Student focus group
• Usability testing
Experiences of promoting the use of Summon since September 2012 | 25 July 2013| 5
Promotion 2012/13
Normal starting point
for academic work is?
What did you like most
about Summon?
Experiences of promoting the use of Summon since September 2012 | 25 July 2013| 6
Promotion 2012/13
“not easy to find where
to search”
“help was hard to find”
Experiences of promoting the use of Summon since September 2012 | 25 July 2013| 7
Promotion 2013/14
Marketing
• Enhanced exposure within the University web presence
– Reviewed LibGuides
• Promotional material including springy flags and banners
Experiences of promoting the use of Summon since September 2012 | 25 July 2013| 8
Promotion 2013/14
Staff Support
• Front line library staff – Key messages
• Academic Staff – Drop in work shops and focused mail shots
Experiences of promoting the use of Summon since September 2012 | 25 July 2013| 9
Promotion 2013/14
IL Delivery
• Induction – Early introduction to software to embed it at the
heart of undergraduate research
• Embedded information sessions at all levels
• Drop-in sessions – Specific to individual databases including
Summon
• Postgraduate modules
• Skills Team
Experiences of promoting the use of Summon since September 2012 | 25 July 2013| 10
Promotion 2013/14
LibGuides and Summon
• LibGuides as subject and IL gateways
• Centrepiece of face-to-face and online IL delivery
• Summon as a prominent part of the information finding
narrative
• Users exposed to a choice of resources and sources
Experiences of promoting the use of Summon since September 2012 | 25 July 2013| 11
Discussion Points
• Balance between Summon and other search resources
• Continuity of message
• Using feedback and usage data
• User training
Experiences of promoting the use of Summon since September 2012 | 25 July 2013| 12
Any Questions?

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Michael Latham and Mike Ewen "University of Hull - Experiences of promoting the use of Summon..."

  • 1. University of Hull - Experiences of promoting the use of Summon since September 2012 Michael Latham and Mike Ewen
  • 2. The Project Experiences of promoting the use of Summon since September 2012 | 25 July 2013| 2 • Launched in September 2012 • Managed by a Project team made up of Library staff – Sub group covering promotion and usability Hi Hull
  • 3. Promotion 2012/13 Marketing • Soft launch – not heavily promoted throughout year • Promotional material – targeted at summer exam period Staff Support • Demonstrations for front line library staff Experiences of promoting the use of Summon since September 2012 | 25 July 2013| 3
  • 4. Promotion 2012/13 IL Delivery • Embedded sessions – Only in certain faculties – Presented as an additional service – Brief demonstration using a generic search Experiences of promoting the use of Summon since September 2012 | 25 July 2013| 4
  • 5. Promotion 2012/13 Feedback • Detailed online surveys • Student focus group • Usability testing Experiences of promoting the use of Summon since September 2012 | 25 July 2013| 5
  • 6. Promotion 2012/13 Normal starting point for academic work is? What did you like most about Summon? Experiences of promoting the use of Summon since September 2012 | 25 July 2013| 6
  • 7. Promotion 2012/13 “not easy to find where to search” “help was hard to find” Experiences of promoting the use of Summon since September 2012 | 25 July 2013| 7
  • 8. Promotion 2013/14 Marketing • Enhanced exposure within the University web presence – Reviewed LibGuides • Promotional material including springy flags and banners Experiences of promoting the use of Summon since September 2012 | 25 July 2013| 8
  • 9. Promotion 2013/14 Staff Support • Front line library staff – Key messages • Academic Staff – Drop in work shops and focused mail shots Experiences of promoting the use of Summon since September 2012 | 25 July 2013| 9
  • 10. Promotion 2013/14 IL Delivery • Induction – Early introduction to software to embed it at the heart of undergraduate research • Embedded information sessions at all levels • Drop-in sessions – Specific to individual databases including Summon • Postgraduate modules • Skills Team Experiences of promoting the use of Summon since September 2012 | 25 July 2013| 10
  • 11. Promotion 2013/14 LibGuides and Summon • LibGuides as subject and IL gateways • Centrepiece of face-to-face and online IL delivery • Summon as a prominent part of the information finding narrative • Users exposed to a choice of resources and sources Experiences of promoting the use of Summon since September 2012 | 25 July 2013| 11
  • 12. Discussion Points • Balance between Summon and other search resources • Continuity of message • Using feedback and usage data • User training Experiences of promoting the use of Summon since September 2012 | 25 July 2013| 12 Any Questions?