1. Sumit Sood
216/B, Humayunpur,
Safdarjung Enclave,
New Delhi – 110029
Ph : 09899979192,011- 26183726
e-mail: ssood6207@gmail.com ,Sumitsood4@rediffmail.com
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Professional Summary
 Result oriented professional offering 16 Years of experience in sales, sales development, sales force
automation, strategic planning, channel development, people management, project management,
business analysis and market research
 A keen planner with demonstrated abilities in designing distribution model for grocery channel and
rural markets
 Expertise in supporting sales function through insightful analysis and managing channels in order to
achieve the required market share, revenue and profit for the organization.
 Proficient in coordinating with multi-cultural teams and driving them towards a common goal.
 Skillful in organizing, analyzing & interpreting business problems and presenting them with actionable
and strategic insights to facilitate the decision making process of the top management
 An effective communicator with good interpersonal, team building, negotiation, presentation,
convincing and analytical skills
Experience
Sales & Distribution with Godfrey Phillips India Limited, New Delhi, Since 1998.
 Since September’98 with Godfrey Phillips India Ltd. (New Delhi) A leading multinational in tobacco, tea
business and confectionary with annual turnover of Rs.4000crore.
Joined as Sales Executive, promoted as Sales Officer in 1998,promoted as Senior Sales Officer in 2001, promoted as
Area Sales Manager in 2005
-Currently working in Delhi as Area Sales Manager handling five Assistant Managers with turnover of 120 Crores
annually.
Key Deliverables
 Spearheading (Retail and Dealer Channel) Sales for Central, East and North Delhi region and expanding
business through set of 7 Distributors.
 Ensuring monthly delivery of volume, value & gross margin targets along with creating channel capability
by increasing channel reach and weighted reach. Developing and Implementing trade initiatives for higher
throughput.
 Maintaining availability of 5 product categories- Cigarettes, Cigar, Tea, Candy and Chewing Masala.
 Recruiting, training & monitoring the performance of team members to ensure efficiency in sales
operations and meeting of individual & group targets.
 Driving the team of 4 Area Managers, 16 Team Leaders and 98 Sales Executive to achieve the growth
objectives.
Significant Highlights
 Driving the annual sales turnover of approximately Rs.120 cr. From Central, East and North Delhi region.
Driving Business from one of the biggest territories for GPI in Delhi.
 Launch of tea Category in general Trade.
 Doing the average monthly volume of 4.5 tons of candy. Highest ever volume across North India.
 Contribute 28% to Marlboro sales in North India. Delivered volumes every time in the last 6 months

2. Significant Highlights
 Ensured success of channel specialization leading to a volume growth of 3%-20% as compared to the
control markets
 Rolled out the mobility solution among 100 Sales executive covering 7 WD Points.
 AVF audit being used extensively by Sales as well as the marketing functions to gauge the situation of GPI
brands as compared to competition
-Manage sales activities in Western U.P as Area Sales Manager for 2.5 years.
General Trade
 Handled channel sales activities for Cigarettes, Tea & Pan Masala business
 Responsible for achieving primary & secondary sales targets for all product categories.
 Increase horizontal & vertical distribution in the market.
 Develop & implemented strategy for generating sales from new areas.
 Accelerate Tea business growth in entire area
 Create S&D infrastructure in entire state by appointing distributors
 Develop a competitive sales strategy for the state and drive it through the sales team and channel
partners
 Improved brand visibility in the market through Glow signs & POS material
 Monthly review meetings for Assistant managers
 Instrumental in launching Pan Vilas Pan Masala
 Developed and implemented various Strategies aligning to the Segment & Product strategies including
Advertising area as appropriate for the Business.
 In Coordination with marketing department Design & imparted training to sales promoters in various
product launches
 Annual appraisal & identify training gaps & prepare individual development plan for all Assistant Managers.
 Create Super stockiest network for tea business in entire state
Marketing Promotions
 Handle promotion activities for all marketing initiatives for various product categories
 Provide market feedback for all promotional activities
Supply Chain
 Handles C&F in Bareilly for entire state
 Coordinate with Logistics manager for proper stock availability in godown
 Monitored SKU wise brand availability in depot
 Monitored stock supply from C&F to distributor point
 Availability of advertising material at C&F
September 2008 to March 2005 Asst Manager
 Handled area sales for Jaipur- Ahmadabad
 Distinction of launching a new brand in the region which led to amelioration of market share by 6%
 Accountabilities entail managing channel sales activities for Cigarettes business

3.  Instrumental in appointing distributors
 Revamping distribution coverage in Ahmadabad
 Improved distribution in the market
 Successfully launched Cigars in Jaipur and Ahmadabad
Sales Training & Development
 Nominated trainer for Godfrey Phillips India Ltd.
 Successfully attended Train the trainer program
 Conducted quarterly training program for Sales supervisors.
 Part of team for imparting training during product launch covering main towns of Rajasthan
 Provide training on merchandising skills to create standardized merchandise across market & across states.
Education
Academic Credentials
X and XII from Hillgrove Public School New Delhi- CBSE Board
PGDBM (Specialization in Marketing) from Symbiosis institute for distance learning. Pune 2000
B.com from Sri Aurbindo College, Delhi University, 1997.
Date of Birth: 18TH JUNE 1976.