- Zomato began as Foodiebay in 2008, listing menus of restaurants in Delhi for Bain employees. It was later renamed Zomato and expanded across India. - By 2011, Zomato launched mobile apps and expanded internationally. It acquired several food guide companies to expand globally. - In 2015, Zomato acquired Urbanspoon, expanding to the US, Canada, and Australia. It also acquired MaplePOS, renaming it Zomato Base, a cloud-based POS for restaurants.

1. Freecharge
ONLINE RECHARGE ON FREECHARGE. GET REWARDED. EVERYTIME.

2. How it all started?
• FreeCharge was started in August,
2010 by Kunal Shah and Sandeep
Tandon
• In November 2012, the company
claimed to be doing online recharge of
INR 6 million on a daily basis,
translating to INR 2.19 billion a year
• On 8 April 2015 Indian e-
commerce Snapdeal acquired
Freecharge for Rs.2800 crore.

3. FreeCharge is building an advertising platform that will capture online
and offline purchase behavior and brand preferences of consumers, by
offering incentives and discount coupons to users to transact on its
platform
It provides online facility to recharge any prepaid mobile phone in
India. The amount paid by the user for recharge is returned in form
of shopping coupons of some of the top retailers in India, thereby
making the recharge virtually free.

4. FASTEST & SIMPLEST WAY FOR ONLINE RECHARGE
• Saved Cards & Payment preferences - Forget the hassle of
remembering your card details. Card & payment preferences are
saved for faster subsequent recharges.
• FreeCharge Credits - Pre-fill money into your account to have the
fastest recharge experience. Completing a transaction is then, just a
click away!
• Turbo recharges - FC remembers your recharged numbers that makes
it a easy reference when you come on FreeCharge the next time to do
an online recharge.

5. Freecharge Covers

6. So what exactly made them famous?
The amount paid by the user for recharge is returned in form
of shopping coupons of some of the top retailers in India, thereby
making the recharge virtually free. The first two retailers for which
coupons were available were McDonald's and Barista. and were
followed by other big retailers such as Café Coffee Day, Domino's
Pizza, Cromā, Puma, Shoppers Stop and Jet Airways.

7. Coolest Marketing Move ever
In May 2013, the company in association with TheViralFever.com (TVF),
an online youth entertainment network, launched a video
on YouTube which was a spoof of Emotional Atyachar, a TV show

8. In March 2013, FreeCharge tied-up with production houses Sony
Pictures, Yash Raj Films, UTV Motion Pictures and Viacom 18 to
promote their upcoming movies through its portal. Consequently,
FreeCharge was the recharge partner of the movies released by these
houses such as Man of Steel, Django Unchained, Mere Dad Ki
Maruti and Bhaag Milkha Bhaag

12. Online Recharge is completely safe and secure on
FreeCharge
• FreeCharge is 128 bit EV SSL secured
All transactional & personal card details added while doing online
recharge will always be safe & secure.
• Secured by Norton
The Norton checkmark denotes the highest level of trust, which
means that the online recharges can be made securely with complete
peace of mind.

13. Future Plans of Freecharge

14. Discover more place to eat around you

15. How it all started?
• They began as "Foodiebay.com",
conceptualised in the cafeteria of Bain &
Company. Deepinder Goyal and Pankaj
Chaddah decided to scan restaurant
menus and upload it on an intranet
website for Bain employees. The
website became saw a lot of traffic and
was launched publicly in 2008.
• The website began by listing restaurants
in Delhi NCR, and quickly expanded
to Kolkata and then Mumbai. In
November 2010, Foodiebay was
renamed to Zomato.

16. • By 2011, Zomato started coverage
in Bangalore, Pune, Chennai, Hyderabad
and Ahmedabad and they launched
applications for iOS, Android , Windows
Phone and BlackBerry devices
• The company also launched a print
version of the content on the website
known as the "Citibank Zomato
Restaurant Guide" in collaboration
with Citibank in May 2012,

19. Expansions and Acquisitions
• By September 2012, Zomato expanded to its first overseas location United Arab
Emirates, following which, Zomato saw quick expansion into Sri Lanka, Qatar,
United Kingdom, Philippines, and South Africa.
• The company launched in Auckland and Wellington in New Zealand in July
2013, and Hamilton in December 2013. It made its way to Turkey, Brazil,
and Indonesia in November 2013.
• In April 2014, Zomato launched its services in Portugal. In July Zomato made its
first acquisition by buying New Zealand's Menu-mania. In August they acquired
online restaurant guides Lunchtime.cz (from the Czech Republic) and
Obedovat.sk (from Slovakia). In September, Zomato acquired Poland-based
restaurant search service Gastronauci. In October, Zomato finally entered North
America by launching its services in Canada. In November, it extended its reach
to Lebanon and Ireland as well. In December, Zomato acquired leading Italian
restaurant search service Cibando

20. Zomato started 2015 by acquiring Seattle-based food portal
Urbanspoon. The acquisition marked Zomato's entry into the
United States, Canada and Australia, and brought it into direct
competition with Yelp, Zagat and OpenTable

22. Zomato The App
• Zomato helps users make dining decisions
by providing a variety of information
(ranging from the basic like cost and
popularity to the more minute like Wifi
access and whether the place is pet
friendly) to help them narrow down their
choices. One can also search restaurants
by location, dish, cuisine and
establishment type.
• User Can Login through Google+ or
Facebook id.

24. • Zomato also has a variety of social features. It encourages its users to share
their recommendations in the form of reviews, photos and ratings for
restaurants with others. Further, you can tag friends in your reviews and
photos. Also, you have the option to mark restaurants as Been There, or on the
app, Check-in. Your activity appears chronologically on your profile in the form
of your Foodie Journey.
• You can also choose to follow foodies (in your city, or otherwise) so that you
can read about their experiences in your Feed. Similar to personal Feed, there
is a feature called City Feed, which showcases user reviews and photos,
realtime so that you can know what's popular at that moment. You can also
bookmark your favourite restaurants so that you're always updated on the
happenings like events, promotions and specials

25. Bringing together the discovery and social aspects of Zomato, the
website and app also have a feature called Collections. Collections are
theme based discovery search to help users make a choice. The themes
are tailored to each city and are based on popular search categories
(eg: Kickass Burgers in Delhi, Great Eggspectations in Melbourne, and
Mexican Magic in Seattle). For a restaurant to feature in a category, it
needs to be popular with the users in terms of reviews and ratings.

28. Online ordering
Users can order food on the website, or use the app on their iOS and
Android devices. Users can choose between cash on delivery, Zomato
Cashless or e-payment options such as debit or credit cards to to pay
for their meal. Zomato Order started in Delhi, and quickly spread to
other cities, including Bangalore, Mumbai, Pune, Indore etc

31. Future Projects
• Zomato's table reservation system, called
Zomato Book, is expected to be launched
in India in the second half of 2015.
• The product will initially be launched in
India, Australia and UAE. Zomato Book
aims to simplify table management,
maximize table occupancy and save time
during shift rollovers.

32. Zomato acquired MaplePOS in 2015 and renamed it Zomato Base. Base is a
cloud-based point of sale product for restaurants. It offers merchants features
such as menu, inventory and recipe management, real time analytics,
electronic receipts etc