5. How Paytm Started Up
Worked as a consultant
One 97
Live astrology in bharti airtel ltd
After experimenting with advertising and commerce
Launched paytm
8. Business Model
A business model is the way in which a company generates
revenue and makes a profit from company operations.
It is a visual chart with elements describing a firm's or
product's value proposition, infrastructure, customers, and
finances.
9. Business Model Of Paytm
• 2010 stared with Recharge Service Provider
• 2012 expanded to Marketplace Model
• 2017 executed payments Bank
10. Revenue Model
A revenue model is a framework for generating revenues from
the business. It identifies which revenue source to pursue, what
value to offer, how to price the value, and who pays for the
value.
11. Revenue Model Adopted By Paytm
1. Advertising Revenue Model
2. Subscription Revenue Model
3. Advance Paytm model
4. Commission revenue model
5. Transaction revenue model
12.
13. E-COMMERCE
Mobile Commerce
Electronic Fund Transfer
Supply Chain Management
Inventory Management System
Types Of E-commerce:
1) Business To Business
2) Business To Customer
3) Customer To Customer
4) Customer To Business
14. Registration Process for Merchants Under
Paytm Mall:
The registration process is very simple the
merchant has to just sign up in the Paytm site, by
filling up this details like name, email id, mobile
number etc.
Paytm Mall
20. Two Types Of Growth
• Organic Growth :-It’s a process of business expansion by increasing
its production, customer base expansion or new product development.
• Inorganic Growth:-Means expansion of business into new markets
with the help of mergers, acquisitions, takeovers, etc.
21. Four Pillars Of Organic Growth
• Revenue
• Head Count
• Public Relations
• Quality
24. Payments Bank
• A new model of bank conceptualised by the RBI.
• These banks can accept restricted deposits, ATM cards , debit
cards , net banking and mobile banking.
• First Airtel, second Paytm, Third India's post payment bank.
• Licensing of payments banks.
• Public limited.
25. Payment Bank Should Fulfil The
Conditions Of RBI
• The minimum capital invested to be rs. 100 cr.
• For the first five years the stake of promoter’s contribution should be
40% of paid-up equity capital.
• 25% of it’s branches must be in unbanked ruler areas.
26. Paytm’s Payments Bank
• Founder is Vijay Shekhar sharma , he has 51% shares.
• One97 communication will hold 39% and 10% is subsidiary of one97
and sharma.
• Paytm payments bank launched operation on 23 may 2017.
• It’s services started from 31 Aug 2017 through paytm ios & android.
• Received licensed in 2015 from RBI
• Services are debit card, saving account, online baking, and transfer to
enable cashless economy.
27. Difference Between Payments
Banks And Normal Banks
• Payments banks can't lend
• Deposits up to Rs.1 lakh
• Can’t issue credit cards
• Minimum capital of Rs.100 cr.
• Foreign holding in these banks
28.
29. Paytm Success
• It got extreme high brand awareness across india.
• It was able to scale up its business after demonetization.
• It offers multiple cash back options to customers.
• It is being accepted all over india by merchants which has helped the
brand to grow.
• Impactful marketing campaigns have helped spread brand awareness.
30. • Ease Of Cashless Transactions
• Can Educate Customers On Accepting Cashless Transactions
• Offer More Banking Services Along With Various Options
31.
32. Competitors Of Paytm
• Free recharge
• Jabong
• Cleartrip
• Yatra
• MMT
• Flipkart
• Airtel money
• Jio money
• Google tez app
33.
34. Challenges Faced By Paytm
• Transaction Glitches
• Demonetisation
• Trademark Infringement filed by PayPal
35. Future prospects of paytm
BUSINESS PLAN
(Metals and Minerals Trading Corporation of India),
Entering Into Gold Business, An
Innovative Way Which No One
Would Have Thought Of.
Got Tied Up With MMTC PAMP.