2. BRIEF
- Written brief
- Research of the topic
- Description of the design process
-The concept/ campain idea
-Examples of execution of the campain idea X 3
3. Written brief
- Target market
* Young parents
- Problems
* Many young parents blindly buying stuffed toys for their children
*Young parents usually ignore the danger of stuffed toys
* Stuffed toys are made of toxic materials, such as synthetic fiber
*Stuffed toys are harmful to humans’ health and the global environment
- New desire
* Let young parents notice that how harmful the stuffed toys are and how do they
affect children’s health. As long as parents can see the problem then they will stop buying stuffed toys.
4. Research of the topic
• Today’sstuffed toys, break all the rules about sustainability. Almost all are made 100% from polyester, which in turn comes from
non-biodegradable, unsustainable, polluting oil. As with most elements of stuffed animal production, synthetic fibers and materials, such as
polyfill, are increasingly common in stuffing used for toys.
• Of 11 toys tested so far, most contained a broad range of compounds, with highest concentrations in the exterior fabric--not the stuff-
ing.
• PBDE 47 was found in all toys. PBDE 47- Pentabromodiphenyl ether (also known as pentabromodiphenyl oxide) is a brominated flame
retardant which belongs to the group of polybrominated diphenyl ethers (PBDEs). Because of their toxicity and persistence, their industrial
production is to be eliminated under the Stockholm Convention, a treaty to control and phase out major persistent organic pollutants (POP).
• When used improperly, stuffed toys present hidden dangers that can be hazardous to children’s health, and even fatal.
• A study finds that stuffedtoys can accumulate potentially toxic air pollutants.
5. • Indoor Air Pollution- There are little creatures that live in stuffed animals. They are tiny and dust mites, invisable to human eye. They
like to eat dry flakes of skin, and their waste affects indoor air quality. Consider how much time you spend indoors. All that time, you’re
breathing in the air around you.
• These pollutants can cause a range of health problems, from triggering allergic reactions and asthma to cancer and even death.
• Jeff Gearhart, who led the Healthy Toys study, said one-third of the toys — about 500 — contained significant levels of lead, arsenic
and other chemicals.
• Your skin is the largest organ of elimination and absorption—what goes ON the skin goes IN the body;
• When toxins are absorbed through your skin, they are taken-up by the lymphatic system, then into the blood stream and eventually
the liver—the chemical-processing plant of the body responsible for removing toxins;
• Most synthetic fabrics, from stuffed animals and bed linens, are treated with chemicals during and after processing. These chemicals
not only leach into the environment, impacting groundwater, wildlife, air and soil, but they also may be absorbed or inhaled directly.
6. • Stuffed toys are put in everywhere in children’s bed room as decorations without any uses.
• The main problems of the stuffed toys - Made of systhetic fiber (toxic chemical materials)
• Damages:
* Indoor air polltion - The invisable dust that is hidden in the stuffed toys(Lead to human’s health problems).
* Outdoor pollution - When stuffed toys are washed, the toxic substances with water flows into the nature.
Poster theme:
STOP BUYING STUFFED TOYS
NO ONE WANT TO LIVE WITHIN A TOXIC ATOMASPHERE. (Indoor air polltion)
STUFFED TOYS AFFECT BOTH YOUR SMALL FAMILY AND OUR GLOBAL VILLAGE. (Combining outdoor pollution)
Description of the design process
7. Booklet:
• Showing the different materials of stuffed toys between past and nowadays.
• Point out what are the main toxic substances are contained in stuffed toys.
• The process of how indoor pollution affect children in the bedroom.
• Showing how does the outdoor enviroment is affected by the polluted water after wahsing stuffed toys.
• The consequences (Plants, wildlife and soil are damaged)
Billboard:
• Use a kid’s language to attract parents attention.
• A girl is angry with a stuffed bear and says “You hurt me, I don’t trust you anymore.“
STOP BUYING STUFFED TOYS. THEY ARE TOXIC.
8. • According to the target market, the 3 campains will be used in kindergardens and hospitals. Beacause the two places where are most
of the young parents often go to. They can get the booket as an educated book to pay more attention on why they need to stop buying
stuffed toys.
• The childish style fits the target market.
• A question and anwser way of the booklet shows a conmmunication between stuffed toys and parents.
The concept/ campain idea
10. WILL YOU TREASURE ME?
YES !! WE WILL.
Those smiling lumps of soft, whiskery fun known as "plush toys," "stuffed animals," or "cuddly
toys." But unfortunately, these are not the stuffed animals our grandparents loved.
11. TODAY
PAST
Though terms like "sustainability" and
"biodegradability" were not even in our
grandparents' lexicon, their stuffed animals
were made of all-natural materials. The
outsides were cotton, sheepskin, fur or felt, and
the insides anything from chopped-up rags to
wood shavings to kapok fiber. And when their
loving owners had outgrown them, these toys
obligingly turned to dust, or decomposed
organically back into the Earth. No harm, no
foul.
Today's plush toys, in contrast, break all the
rules about sustainability. Almost all are made
100% from polyester, which in turn comes
from non-biodegradable, unsustainable,
polluting oil. As with most elements of stuffed
animal production, synthetic fibers and
materials, such as polyfill, are increasingly
common in stuffing used for toys.
OUTER
COVERING
STUFFING
OUTER
COVERING
All-natural
materials
Synthetic fibre
STUFFINGCutton
Felt
Did you
ever notice?
Chopped-up rags
Polyfill
polyester
Plain fiber
12. Indoor Air Pollution
Polyester (1953), "wrinkle free" fabrics developed from
xylene and ethylene.Polyester is the terminal product in a
chain of very reactive and toxic precursors. Most are
carcinogens; all are poisonous. And even if none of these
chemicals remain entrapped in the final polyester structure
(which they most likely do), the manufacturing process
requires workers and our environment to be exposed to some
or all of the chemicals shown in the flowchart above. There is
no doubt that the manufacture of polyester is an environmen-
tal and public health burdenthat we would be better off
without.
Polyester fabric is soft, smooth, supple – yet still a
plastic. It contributes to our body burden in ways that
we are just beginning to understand. And because
polyester is highly flammable, it is often treated with a
flame retardant, increasing the toxic load. So if you
think that youʼve lived this long being exposed to these
chemicals and havenʼt had a problem, remember that
the human body can only withstand so much toxic load -
and that the endocrine disrupting chemicals which donʼt
seem to bother you may be affecting generations to
come.
Did you know there are little
creatures that share your bed and
live on your stuffed animals - and
cause air pollution? They are tiny
dust mites, invisible to the human
eye. They like to eat dry flakes of
skin, and their waste affects indoor
air quality.
Synthetic fibre are
TOXIC
Stop buying
stuffed toys.
Keep the air
fresh indoor.
These pollutants can cause a range
of health problems, from triggering
allergic reactions and asthma to
cancer and even death.
13. WHERE THE STUFFED TOYS ARE
WHERE THE POLLUTION BROACAST FOME
WHERE YOUR CHILDREN IN DANGER
Your skin is the largest
organ of elimination
and absorption—what
goes ON the skin goes
IN the body;
WE ARE INVISABLE DANDERS
IS IT NOT WRONG TO WASH
STUFFED TOYS FREQUANTLY
BUT...
IT IS NOT AN EXCUSE FOR YOU
TO CONTINUED BUYING
STUFFED TOYS.
14. Most synthetic fabrics, from stuffed
animals and bed linens, are treated with
chemicals during and after processing.
These chemicals not only leach into the
environment, impacting groundwater,
wildlife, air and soil, but they also may
be absorbed or inhaled directly.
Toxic chemicals go
into water.
Toxic chemicals go into
groundwater and be absorted
by soil
Wash stuffed toys
will cause water
pollution.
WILDLIFE
SOIL
PLANTS
Stopbuyingstuffedtoys
Keepyoursmallhouseclean
Keeptheglobalvillagepure
Stuffed toys not
only affect your
small family but
also affect the
global village
15. WILL YOU TREASURE ME?
YES !! WE WILL.
TODAY
PAST
Though terms like "sustainability" and
"biodegradability" were not even in our
grandparents' lexicon, their stuffed animals
were made of all-natural materials. The
outsides were cotton, sheepskin, fur or felt, and
the insides anything from chopped-up rags to
wood shavings to kapok fiber. And when their
loving owners had outgrown them, these toys
obligingly turned to dust, or decomposed
organically back into the Earth. No harm, no
foul.
Those smiling lumps of soft, whiskery fun known as "plush toys," "stuffed animals," or "cuddly
toys." But unfortunately, these are not the stuffed animals our grandparents loved.
Today's plush toys, in contrast, break all the
rules about sustainability. Almost all are made
100% from polyester, which in turn comes
from non-biodegradable, unsustainable,
polluting oil. As with most elements of stuffed
animal production, synthetic fibers and
materials, such as polyfill, are increasingly
common in stuffing used for toys.
OUTER
COVERING
STUFFING
OUTER
COVERING
All-natural
materials
Synthetic fibre
Indoor Air Pollution
Polyester (1953), "wrinkle free" fabrics developed from
xylene and ethylene.Polyester is the terminal product in a
chain of very reactive and toxic precursors. Most are
carcinogens; all are poisonous. And even if none of these
chemicals remain entrapped in the final polyester structure
(which they most likely do), the manufacturing process
requires workers and our environment to be exposed to some
or all of the chemicals shown in the flowchart above. There is
no doubt that the manufacture of polyester is an environmen-
tal and public health burdenthat we would be better off
without.
Polyester fabric is soft, smooth, supple – yet still a
plastic. It contributes to our body burden in ways that
we are just beginning to understand. And because
polyester is highly flammable, it is often treated with a
flame retardant, increasing the toxic load. So if you
think that youʼve lived this long being exposed to these
chemicals and havenʼt had a problem, remember that
the human body can only withstand so much toxic load -
and that the endocrine disrupting chemicals which donʼt
seem to bother you may be affecting generations to
come.
Did you know there are little
creatures that share your bed and
live on your stuffed animals - and
cause air pollution? They are tiny
dust mites, invisible to the human
eye. They like to eat dry flakes of
skin, and their waste affects indoor
air quality.
STUFFINGCutton
Felt
Did you
ever notice?
Chopped-up rags
Polyfill
polyester
Plain fiber
Synthetic fibre are
TOXIC
Stop buying
stuffed toys.
Keep the air
fresh indoor.
WHERE THE STUFFED TOYS ARE
WHERE THE POLLUTION BROACAST FOME
WHERE YOUR CHILDREN IN DANGER
Your skin is the largest
organ of elimination
and absorption—what
goes ON the skin goes
IN the body;
WE ARE INVISABLE DANDERS
IS IT NOT WRONG TO WASH
STUFFED TOYS FREQUANTLY
BUT...
IT IS NOT AN EXCUSE FOR YOU
TO CONTINUED BUYING
STUFFED TOYS.
Most synthetic fabrics, from stuffed
animals and bed linens, are treated with
chemicals during and after processing.
These chemicals not only leach into the
environment, impacting groundwater,
wildlife, air and soil, but they also may
be absorbed or inhaled directly.
These pollutants can cause a range
of health problems, from triggering
allergic reactions and asthma to
cancer and even death.
Toxic chemicals go
into water.
Toxic chemicals go into
groundwater and be absorted
by soil
Wash stuffed toys
will cause water
pollution.
WILDLIFE
SOIL
PLANTS
Stopbuyingstuffedtoys
Keepyoursmallhouseclean
Keeptheglobalvillagepure
Stuffed toys not
only affect your
small family but
also affect the
global village
BOOKLET
16. YOU HURT me
I DON’T TRUST YOU
ANYMORE
YOU HURT me
I DON’T TRUST YOU
STOP BUYING
STUFFED TOYS.
They are toxic.
BILLBOARD
