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Sarath greenwashing

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“Greenwash” is defined in the 10th edition of the Concise Oxford English Dictionary as the “Disinformation disseminated by an organization so as to present an environmentally responsible public image.”
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Sarath greenwashing

  1. 1. GREENWASHING… BY sujith Bhaskar R
  2. 2. Contents Definition of green washing. What’s wrong in it? Examples of green washing? Conclusion.
  3. 3. What is Greenwashing?  “Greenwash” is defined in the 10th edition of the Concise Oxford English Dictionary as the “Disinformation disseminated by an organization so as to present an environmentally responsible public image.”  “Greenwashing,” a term derived from the term “whitewashing,” was coined by enviromental activists to describe efforts by corporations to portray themselves as environmentally responsible in order to mask environmental wrongdoings.
  4. 4. What’s wrong with Greenwashing?  It is misleading!  It attempts to trick us into believing that a company with an awful environmental track record actually has a good one. If one corporation gets away with greenwashing, then other corporations will follow, thereby creating an illusion of being environmentally friendly.
  5. 5. Why Greenwash?  With the rising concerns of global warming, people are becoming more and more aware of the dangers that will arise if they don’t take the needs of mother earth into consideration.  People are looking for environmentally friendly products that are good for the environment and their personal health.  Corporations turn to greenwashing to make themselves look more environmentally friendly so that they can keep their customers coming back. If corporations were up front with their environmental wrongdoings, customers would most likely take their business elsewhere.
  6. 6. Who does Greenwashing? A closer look at who is “greenwashing,” and how they are successfully marketing false advertisements.
  7. 7. Kraft’s Post Selects Cereals Kraft’s Post Select cereals have falsely promoted its cereals as having “natural ingredients” when in fact the corn used in the cereal is genetically engineered!
  8. 8. Tyson Chicken Tyson Chicken is also guilty of falsly advertising their products. They promote their chicken as “all natural” even though they treat their chicken with antibiotics!
  9. 9. Comanche Trace  Comanche Trace is a commercial developer. They claim that their golf courses are “great habitats,” even though golf course deplete natural habitats and use pesticides that poison groundwater.
  10. 10. Clairol  Clairol has claimed their line of Herbal Essences shampoos offer a “truly organic experience,” even though the shampoos use chemicals such as sodium lauryl sulfate, propylene glycol and D&C red no. 33, which are all not organic.
  11. 11. General Motors  General Motors has falsely promoted its cars as environmentally friendly, with ads that have their SUV’s in natural habitats as if they were as natural as the surrounding trees. Ford, for example, has launched the new Escape Hybrid. What they fail to tell the public is they only produce 20,000 of these cars a year, while continuing to produce almost 80,000 F-series trucks per month!
  12. 12. Conclusion  Greenwashing has become a very popular way for corporations to get ahead of their competitors.  It is a way for corporations to make themselves more marketable by hiding behind a mask and concealing their true colors.  Not only has greenwashing fooled the general public, but it has made many corporations extremely prosperous.
  13. 13.  Greenwashing has proven itself a workable solution for the many corporations using the technique, but at the same time, has stirred up a lot of discussion.  Greenwashing will continue to be utilized by many corporations and the consumer will continue to buy. In a world where the fight to the top is a never ending battle, green washing will continue to be the tool of choice.
  14. 14. SOURCES  GE’s Greenwashing http://www.tompaine.com/articles/2005/05/13/ges_greenwashing.php  Greenwashing Junk Food http://www.lime.com/blog/savasthi/7189/greenwashing_junk_food_/  Turn up the Heat http://www.turnuptheheat.org/  Some Companies Find It’s Not Easy Marketing Green http://www.brandweek.com/bw/news/recent_display.jsp?vnu_content_id=1002878049  “Ecologists unmoved by ‘green’ wave in advertising” http://www.iht.com/bin/print_ipub.php? file=/articles/2006/01/17/business/bxgreen.php Thank You

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