3. Amity Business School
• 20% of the nation’s youth cannot adequately
communicate orally.
• Adults listen at a 25% level of efficiency
• 63% cannot give clear oral directions
• 50 - 70% of people fear speaking in public
15. Amity Business School
Models of Communication
Linear Communication Model
Lasswell’s Model
Aristotle’s Model
Berlo’s SMCR Model
Transactional Model
Interactive Model
Barlund’s Model
Shannon & Weaver Model
18. Amity Business School
The first and earliest linear model is that of
Aristotle, who was a teacher of Rhetoric and even put
up an academy to produce good speakers.
SPEAKER
(Message)
SPEECH
(Listener)
AUDIENC
E
Aristotle’s Model of
Communication
EFECT
Occasi
on