1.
How to Reach your
target market with
Instagram

2.
Instagram is a Free Photo application to instantly
share images with followers.
Niche your account and hyper focus on your
clients to create super fans on Instagram.

3.
Finding your niche on Instagram means
developing an account that is specifically for
one type of customer.
If you own multiple businesses, or serve
different types of clientele, creating these
accounts can lead to higher interest and
interaction on your account.

4.
A great example is Birchbox.
They are a subscription based
beauty company.
They have branches of their
company all over the world,
but instead of only using 1
account, they have created
multiple for each region, to
serve that specific market.

5.
I use this method for my own
businesses. I have 3 different
Instagram accounts.
First is @suebzimmerman.
This account is where I post
my personal photos and
inspirations for all my
businesses. It is where I can
share my personality and
inspiration.

6.
The second account I use is
@theinstagramexpert.
This is a featured account.
A feature account is an
account that focuses on one
specific content piece. This is
where I share all my special
tips and tricks about using
Instagram for business.

7.
The last account that I use if
for my brick and mortar
retail store on Cape Cod.
This account,
@suebdo_capecod,
features my customers and
products for the store.

8.
Niche your Instagram account and
feature your business online.
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