Email creative encompasses more than just pretty pictures and a slick layout. Using real examples, learn 5 of the most critical components to keep in mind when designing for email.
23. Excellent
creative
is costly... Drew probably
wouldn’t look
good in this...
...when you
don’t know
your
customers.
2. Relevancy & Timeliness
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24. If you have
good data...
... don’t
bury it.
2. Relevancy & Timeliness
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25. Use Store Location.
2. Relevancy & Timeliness
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62. Images On Images Off
Before
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63. Images On Images Off
After
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64. 6 Key Takeaways
1. Communicate value in subject line. Make it compelling. Test it!
2. Each customer is an individual. Think relevancy. Be timely.
3. Copy and Content: Short, concise and meaningful.
4. Graphics & Images: Less is more.
5. Maintain synergy with email message and landing page.
6. Optimize your message for images off viewing.
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64
65. Questions?
@ dmiller@subscribermail.com
@emailman
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