3. ABOUT YATRA.com
Yatra.com is India’s leading Online Travel Portal offering
solutions for all your travel needs. From air tickets to hotel
rooms to holiday packages to buses to car rentals,
yatra.com has everything for its customers. Yatra.com
based in Gurgaon, started with 3 members in 2006 that
rose to 700 in 2008 and 1000+ in 2016.
Yatra.com provides reservation facility for more than
50,176 hotels in India and over 500,000 hotels around the
world. The portal has reached to such a height that the
company is doing 20,000 domestic tickets and 7500 hotels
and holiday packages a day.
4.
5. Launched in August 2006,Yatra is today
ranked as the leading provider of
consumer-direct travel services in India.
Yatra.com has emerged as the most
trusted travel brand in India and we are
recently voted ‘Most Trusted Brand of
India’ in the online travel category by
brand equity and also received coveted
most preferred online travel company
award twice at the CNBC/Awaaz
Consumer Travel Award.
7. HOW YATRA.com STARTED?
While Dhruv, Manish and Sabina were
working with ebookers during the year
2000-05, online travel industry was
growing with pace. It was then when the
trio learnt about the online travel industry.
They decided to do something of their
own and after a lot of brainstorming; they
started with the process of Yatra.com.
12. Soon people started
knowing about the services
of the company and then
Yatra it moved on to TV
advertisement and
endorsed Boman Irani as
its brand ambassador.
BOHMAN IRANI as Brand Ambassador
13. In the year 2012, it endorsed Salman Khan as its
brand ambassador. It helped the company in
many ways and in short it increased the customer
base for the company.
SALMAN KHAN as Brand Ambassador
14. Side by side, Yatra also performed online
marketing using different marketing strategy like
Google AdWords that helped the company grow
rapidly.
Google Adwords
15. In 2014, Yatra.com announced to be the
Official Travel Partner
Of IPL Team Rajasthan Royals.
Travel Partner Of IPL Team Rajasthan Royals
16. Another marketing strategy involves the
acquisition of already established
organizations within the industry. So far, it
has done about three acquisitions-
MagicRooms.in (a global distribution
system provider),
Travel Services International (ticket
consolidator),
Travelguru.com and BuzzInTown.com
(an Indian events & entertainment
portal).
17.
18. A Facebook page promotion revolving around
the “Happy Travellers” tagline is being managed
by the company. This is in conjunction with
Facebook ads both of which have contributed
about INR 1.5 million in additional monthly
revenue for the company.
HAPPY TRAELLERS
19. This association with Ranbir is timed
perfectly with Yatra’s next phase of growth
which is to establish itself as a travel
marketplace having all services related to
travel such as flights, hotels, holidays, bus ,
trains, cabs, homestays, activities, etc.
Yatra appoints Bollywood Superstar Ranbir
Kapoor as its Brand Ambassador
20. The partnership brings OYO’s inventory
onto a online travel agent platform and
with this, Yatra’s total hotel inventory will
expand to over 70,000 hotels in India,
Yatra said in a statement
OYO books a spot in Yatra.com
21. These e-cards launched by Yatra.com will help
customers make travel bookings and gift a wide range
of flights, hotels and holiday packages to friends and
family. The card can be personalized as per the
traveller's requirements and preferences and is
available in multiple denominations ranging from
Rs.1000 to Rs.10,000 and more.
Yatra.com launches e-gift cards
22.
23. Yatra.com provides reservation for 50, 176 hotels
across 500+ destinations in India as well as 430,000
hotels worldwide. The brand has reached the height
of trust by its customers and till date it has more
than 31,538,129 happy travelers.
Currently Yatra.com is doing average revenue of Rs
100 crores a month and a volume of more than 6,500
air tickets and 300+ hotel room nights per day.
Growth
24. Recommendation or Conclusion
As per my experience every company or organisation
use various marketing strategies to compete in the
market. Similarly Yatra.com as used many such
strategies which make it an India’s leading Online
Travel Portal providing solutions for all your travel
needs. With booking of more than 20,000 domestic
tickets and 5,000 hotels per day, Yatra.com has
achieved a huge success in his journey till now.
