4. • Core need/benefit
Protection of feet.
• Basic/Generic product-
Supports arch well
Good Traction
• Expected product-
Pump Technology
Z Rated Outsole
• Augmented product-
one year guarantee (in case of any complaints, Reebok will provide
replacement facility within 5-6 working days.)
• Potential product-
GPS Tracker
Bit Rate Checker
PRODUCT LEVELS
8. BENEFITS
• Functional benefits-
People can run smoothly without their feet getting hurt.
(The ‘pump’ technology provides custom fit,ensuring that
the toe area is kept free and doesn’t get cramped.)
The Z rated outsole provides good griping especially while
taking a turn.)
• Psychosocial benefits-
Trendy and stylish design.
As it is a bit high on the price,it acts as a status as well as a
style symbol.
13. RAW DATA
Augmentation as per Users
66.67%
8.33%
25.00%
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00%
Guarantee Style statement Technically sound for sports
activities
14. RAW DATA
75.00%
25.00%
Acts as a trigger to stay fit
The technology helps in
keeping the feet nice and
healthy and not tiring them
Instrumental Values from the product
15. DIFFERENTIATING REEBOK SHOES BY
ITS SERVICE
• Intangibility (Percieved risk , Chances of buying )
To decrease perceived risk and increase chances of buying,
‘Tangibilization of intangible’ is done.
METHODS
Demo –You tube or other sources, which were fascinating.
Demonstration effect - reviews of the past customers in Reebok
website
Certifications - Reebok Instructor Alliance(RIA) is powered by
FitIndia to train instructors in fitness programmes,developed by
Reebok University.
16. • Inseparability (in terms of time and space)
Problem :- Gripping Issue while Running in Morning
Solution :- Need to meet Service outlet
Inseparable in terms of Time :- Outlet open not before 10
am
Inseparable in terms of service :- Service outlet is in a fixed
place, not mobile
CONTINUED...
17. • Heterogeneity
Problem :- Filling up a form (feedback)
Situations :- 1. Coming back from office
2. Visiting on a Sunday afternoon with friend
Result :- 1. Shouted as time consumption is a trouble here
2. Happily filled up the form
CONTINUED...
18. ADDITONAL P’S (IN TERMS OF SERVICE)
How will our respondents know about the quality of service
they will recieve?
PHYSICAL
EVIDENCE
•Fully air-conditioned
Showrooms
•Showroom Interiors
designed by Arriva
Designs Pvt Ltd.
PROCESS
Reebok instructors
Alliance (RIA) is
powered by “Fit India”
to train instructors in
fitness programmes
developed by Reebok
University
PEOPLE
Inside the Reebok
Outlets are dressed in
Reebok Outfits to give
us the ambience
