Study material for Web analytics and google analytics step by step process.How insert google analytics code into wordpress website

2. Prior Knowledge
Able to connect and browse the internet
– PC, laptop, smart phone & tablet
via:
Basic Mathematics i.e. percentages, ratios
Basic Finance i.e. cost, revenue, profit, RoI,
etc.

3. Prior Knowledge
Good to have general awareness of:
– Online websites & Ecommerce
– JavaScript & basic scripting language

4. INDEX
Introduction to Web Analytics
Strategy & Implementation
Measurement Model & KPIs
Data Coverage & Capture
Data Accuracy

5. INDEX
Data Integration
Reporting & Analysis
Interpretation of Reports / Analysis
Challenges & Opportunities

6. INTRODUCTION TO
WEB ANALYTICS
Topic 1

7. TOPIC 1
What is Web Analytics?
Why is it Useful?
Who uses Web Analytics?

8. Opening Example

9. Where
from?
do your visitors come
Why are they visiting
your website?
What did they
think of your
product or
site?
What did they
your website?
Why are
Did they browse
or purchase?
do on
Would they
come back
again?
they leaving?

13. To measure actions to
understand business
performance

14. But when do these interactions
happen?

15. … before they reach
website
your
PRE-SITE

16. … on your website
ON SITE

17. … after they leave
website
your
POST SITE

18. So when do these interactions
happen?
PRE-SITE ON SITE POST SITE

19. Questions to Consider
- Did we attract the right visitors?
- What were they interested in?
- Would they return again?

21. PRE-SITE
Search Engine Based
Tracking of Visitors

22. ON SITE
Server Logs
or
Analytics Tools

23. POST SITE
Analytics Tools,
Cookie Tracking,
Email Communication
etc.

24. Why stitch all this information
together?

25. By measuring the health of
your online business,
you gain insights for
improvement!

26. Web Analytics is the science and art of
data collection, analysis and interpretation into
insights for achieving online business goals

27. How did people
learn about or
reach your site?

28. AWARENESS COMPARISON PURCHASE

29. Who are your
customers?

30. Essential building blocks
of a business strategy –
online or offline!

31. TOPIC 1
What is Web Analytics?
Why is it Useful?
Who uses Web Analytics?

32. OFFLINE ONLINE
Ongoing marketing
spends based on
aggregate level
information
Marketing spends
tracked on hourly
basis & changed
according to trends

33. OFFLINE ONLINE
Low visibility on
progress
Instant understanding
Of audience reach
and interest

34. OFFLINE ONLINE
Success determined
by peer review and
perceptions
Quantitative ROI
of campaigns
known

36. If we were in the online space …
- Measures fast, in real-time
- Allows experimentation
- Identify true ROI

37. TOPIC 1
What is Web Analytics?
Why is it Useful?
Who uses Web Analytics?

38. CUSTOMER
SUPPORT
OFFLINE
STORES
OPERATIONS PURCHASING
SALES &
MARKETING
SENIOR
MANAGEMENT
IT FINANCE

39. Think about it!
Are you able to name one
Business Metric or Indicator
relevant to each function?

40. Satisfaction Online Data Order Fallout Inventory
CUSTOMER
SUPPORT
OFFLINE
STORES
OPERATIONS PURCHASING
Revenue
& Brand
Website ROI Budgeting
SALES &
MARKETING
SENIOR
MANAGEMENT
IT FINANCE

41. Insights from Web Analytics
will be relevant across all
business functions!

42. RECAP
 Analyzes website data of users
 Uses different analytic tools
 Benefits businesses

43. Thank You