How information is transforming the world , How to get the right information at right time pertaining to context

1. Information as commodity
Prasad Narasimhan – Technical
Architect

2. Managing things in Information age

3. Shift

4. How Information age evolves
Reference : http://savingtheworldeconony.blogspot.in

5. Observation
• Information – Collection of meaningful data
(context, behavior, time).
• Right information at right time can change the
world
• Do we have adequate or correct
information??
• Do we have data (Yes) there are multiple
platforms, we collaborate and share.

6. What are challenges
• Right Context
– Is the data usable in the context and can be directly
applied. Do we know how to get the data for context.
• Right time
– When we do casual browsing , Social media and data
from other sources we get data but not at the right
time of making decisions
• Right Quality and Authenticity
– The information or observation is presented as
authenticated and guide the people in making
decisions

7. Information Awareness
• Are we leveraging the information correctly.
• Where the potential Sources of information is.
• How to apply the information towards the
decision.
• Do we share the data in terms of experience
to the social media which could help others to
make decisions.

8. Information needs to be safely
handled
Reference : Information-age warfare—domains of conflict./

9. How information matures
Reference : http://www.bethkanter.org/sm-metrics/

10. How Information matures
Reference : http://www.bethkanter.org/sm-metrics/

11. Social Media Campaigns

12. Social Media Analytics
Reference : http://blogs.adobe.com/digitalmarketing/social-media/is-your-view-of-social-media-analytics-complete/

13. Customer Decision Journey
Reference : http://hbr.org/web/ideas-in-practice/aligning-with-the-consumer-decision-journey

14. Information Stewardship
• Collecting the right data from multiple Sources
and apply the algorithm and tune it based on
Metrics and applying (Legal, Ethical & other
norms) tagging and segmenting with context
and demography, available at demand with
maximum level authenticity and quality
• Need to create right set of tools and platform
to achieve this stewardship.