This is the October 2010 edition of the Luckie & Company produced Snacking Trend Tracker newsletter. It is a quick topical snapshot of general trends, social media and traditional advertising in the Snacking marketplace for October. For more information or back issues, visit www.luckie.com

1. November 2010

2. FIRST WONKA CANDY STORE OPENS
EXCLUSIVE: MOUNTAIN DEW “LIKES” FACEBOOK
NESTLÉ PARTNERS WITH
DESIGNER FOR HOLIDAY BAR
VOLUME 6 ://: ISSUE 11
NOVEMBER 15, 2010

3. TRIDENT OFFERS GUMPAID CAB RIDES IN NYC
CHIPS TOUT FRESHNESS WITH FARM-TO-PACK LABEL
ODWALLA MOVING TO
100% PLANT-BASED
BOTTLES

4. GENERAL MILLS OFFERS LATIN-INSPIRED RECIPES VIA
IPAD APP
CAMPBELL SOUP AIMS FOR AWARENESS WITH IAD CAMPAIGN
DORITOS, EA GIVE
MADDEN NEW DIMENSION