Sam Taylor, Head of SEO at Studio 24, presents for the Cambridge Network social media focus in April 2014. It includes his advice on how to promote a professional image on social media, creating a coherent brand strategy; how to be professional, but not boring; and social media adoption throughout the business.

1. Promoting a professional
image on social media

2. Sam Taylor & Studio 24
• Founded in 1999
• Web Design, Development & Digital marketing
specialists
• Cambridge based team of 14
• Comprehensive portfolio of clients
• RAR+ Recommended
Award winning full service
digital agency, with a
passionate team of creative,
technical and search marketing
web experts.

3. Creating a coherent brand strategy on social media

4. How?
1. Content
2. Audience
3. Relevance
4. Evaluation
1. Remove inefficiencies
2. More effective content distribution
3. Build stronger relationships
4. Avoid confusion
5. Achieve triangulations
Why?

5. Its not about getting the most ‘Likes’

6. How to be professional but not boring

7. Boring industry doesn't mean boring marketing

8. Rules of interaction
1. Determine your voice and tone
2. Target your content at your
customers
3. Follow back and interact
4. Keep the social in social media
5. Keep it short
6. Create brand awareness
7. Don’t over share
8. Be as transparent as possible
9. Be proactive vs Reactive
10.Respond to negative and positive
feedback

9. Social media adoption throughout the business

10. Stages of social media adoption
Stage 1. Planning: Listen to learn
Stage 2. Presence: Stake our claim
Stage 3. Engagement: Dialog deepens
relationships
Stage 4. Formalised: Organise for scale
Stage 5. Strategic: Becoming a social
business
Stage 6. Converged: Business is social

11. Stop social media going wrong

12. Thank you
&
Questions?