1. Global Sports Media Yearbook 2010
© and Database Right 2010 Sportcal Global Communications ltd. All rights Reserved
137
Brazil
Population 198,739,269
GDP/PPP $2,030bn
GDP per capital $10,300
TVHH 53 million
Total pay-TV 6.3 million
Cable TV subs 4.2m
Satellite TV subs 2.4m
Broadband subs 2m
Mobile broadband 300,000
Digital switchover June 2016
Population 198,739,269
GDP/PPP $1,998bn
GDP per capita $10,200
TV Households 53m
Total pay-TV 6.9m
Brazil
The Brazilian broadcasting market has long been dominated by
the powerful Organizações Globo media group. The company
operates a nation-wide free-to-air network and a range of pay-
television channels and pay-per-view services. It also holds minority
stakes in the leading cable and digital satellite platforms and, as
if that weren’t enough, it has a wide range of top domestic and
international media rights to top soccer properties – a key draw in
soccer-mad Brazil, due to host the Fifa World Cup in 2014.
Globo’s rivals have tried hard in recent years to whittle down its
huge market share, and to some extent have succeeded, with
Rede Record in particular increasing its audience share through a
successful mix of soap operas and top sport – including the 2010
and 2012 Olympic Games and the 2011 and 2015 Pan American,
all of which it snatched from long-term rights holder Globo in the
past two years.
Globo has fought back by teaming up with fellow commercial
broadcaster Bandeirantes to buy non-exclusive free-to-air rights to the
2014 and 2016 Games. Globo also acquired exclusive pay-TV, new
media and mobile rights, paying the lion’s share of the combined $140
million fee. Record also jumped in, paying $30 million for shared free-
to-air rights, for a total of $170 million, nearly triple the $60 million fee
paid by Record for 2010 and 2012.
The deal was central to Rio’s winning bid to host the 2016 Games, but
also notable as it cuts out internet and mobile operator Terra from the
rights it acquired pan-regionally for the 2008, 2010 and 2012 Games.
The bigger challenge to Globo will nevertheless come from pay-
television, which has a penetration rate of just over 10 per cent
– low by Latin American standards. Rising competition from new
players, including Spain’s Telefônica and Mexico’s Telmex, as well
as local telecoms operators Embratel and Oi, will almost certainly
be felt in the next few years.
Even the government has had a go at reducing Globo’s
dominance; in 2006, the competition authority, the CADE, ruled
that Globo could not maintain exclusive control over top domestic
and international soccer rights, a decision which led Globo to
sublicense its popular sports channels, SporTV and SporTV2, to
rival pay-TV operators. Even so, although Globo’s rating has fallen
17 per cent over the past four years, it still more than doubles the
rating of closest rival Record.
Brazil will switch off its analogue signal on 29 June 2016, and it
has begun testing digital terrestrial transmissions in several cities.
The government adopted the Japanese DTT standard ISDB-T,
adapting it to the Brazilian market under the name SBTVD.
At the end of Q2 2009, Brazil had close to 100,000 subscribers
to HD services, with Sky holding around 60,000 and cable
operator NET Servicios having the remaining 40,000.

2. Global Sports Media Yearbook 2010
© and Database Right 2010 Sportcal Global Communications ltd. All rights Reserved
138
Brazil
Free-to-air Broadcasters
Radio e Televisão Record
Type Free-to-air commercial broadcaster
W www.rederecord.com.br
A Rua da Várzea 240, 01140-080 SP São Paulo,
Brazil
C Paulo Calil – Sports acquisitions director
E pcalil@sp.rederecord.com.br
T + 55 11 2184 5459
F + 55 11 3660 5065
Ownership Igreja Universal do Reino de Deus
Reach Universal
Channels Rede Record, Record News
Major sports rights
Games Olympic Games 2010-2016,
Pan American Games 2011 & 2015
Radio e Televisão
Bandeirantes
Type Free-to-air commercial broadcaster
W www.band.com.br
A R. Radiantes 13, 05699-900 SP
São Paulo, Brazil
C Carlos Gomes – Sports director
E casouza@band.com.br
T + 55 11 3131 1313
F + 55 11 3131 3447
Ownership Grupo Bandeirantes de
Comunicação
Channels Band network. Also owns
BandSports pay-TV sports channel
Major sports rights
Soccer Euro 2012, Campeonato Brasileiro
to 2011,Copa do Brasil to 2011, Copa
Sudamericana, 2010 Fifa World Cup (all
sublicensed from Globo)
Olympics Olympic Games 2014 & 2016
Sistema Brasileiro
de Televisão (SBT)
Type Free-to-air commercial broadcaster
W www.sbt.com.br
A Av. das Comunicações, 04 – Osasco,
SP São Paulo, Brasil
T + 55 11 7087 3000
F + 55 11 7087 3509
C Luiz Carlos Crespo – International sales
E luiscrespo@cresponet.com.br
Ownership Grupo Silvio Santos
Reach 97%
Channels SBT
Rede TV!
Type Free-to-air commercial broadcaster
W www.redetv.com.br
A Av. Presidente Kennedy, 2869, Vila São
José - Osasco - SP São Paulo, Brazil
C Terence Mattar de Carvalho Paiva – Head of
sports
E tpaiva@redetv.com.br
T + 55 11 3306 1102
F + 55 11 3306 1066
Ownership Amilcare Dallveo and Marcelo
de Carvalho
Reach 82%
Channels Rede TV!
Major sports rights
Motorsports A1GP to end 2008-09
Brazil: TV ratings
Broadcaster 2005 2006 2007 2008
Globo 21 21.4 18.7 17.4
Record 5 6.1 7.2 8.3
SBT 9 7.6 6.5 6.3
Bandeirantes 2 2.1 2.3 2.5
Rede TV! 1.8 1.5 1.5 1.7
Ibope. Each rating point = 52,300 TVHH in Greater Sao Paulo area
Globo TV Network
Type Free-to-air commercial broadcaster
W www.tvglobo.com.br
A Rua Evandro Carlos de Andrade 160 – 7
andar, 04583115 SP São Paulo, Brazil
C Marcelo Pinto – Globo TV Network Director
E Marcelo.pinto@tvglobo.com.br
T + 55 21 2540 1415
F + 55 21 2540 6967
Ownership Organizações Globo
Channels/Platforms Rede Globo network;
pay-sports broadcaster SporTv, pay-per-view
soccer service Premiere Futebol Clube,
sports portal globoesporte.globo.com.
Major sport rights
Soccer 2010 & 2014 Fifa World Cup, Euro 2012
Campeonato Brasileiro national league to
2011, Carioca state championship to 2011,
Paulista state championship to 2011,
Uefa Champions League to 2011-12,
Copa Libertadores and Sudamericana to 2014,
Copa do Brasil to 2011
Motorsport Formula 1
Olympics Olympic Games 2010-2016
Volleyball FIVB Grand Prix, World League,
World Cup, Beach Volleyball World Tour
Brazil: Key sports rights at a glance
Property Broadcaster Years Fee
Soccer: Fifa World Cup Globo, Band*, SporTV 2010 & 2014 $380m
Soccer: Cpto Brasileiro Globo, Band*, SporTV, PFC 2009 to 2011 R$420m/yr
Soccer: Copa Libertadores Globo, Band*, SporTV 2009 to 2014 $30m/yr
Soccer: National team Globo, SporTV 2007 to 2010 $1m/match
Motorsport: Formula 1 Globo, SporTV 2007 to 2010 $10m/yr**
Volleyball: FIVB World League Globo 2006 to 2010 $20m**
Olympic Games Rede Record 2010 & 2012 $60m
Olympic Games Globo, Band, Rede Record 2014 & 2016 $170m
Sportcal, 2009 *sublicence from Globo 2014 & 2016 ** Estimate
Esporte Interativo
Type Free-to-air commercial broadcaster,
mobile-TV
W www.esporteinterativo.com.br
A Rua Visconde de Ouro Preto 75, 22250-
180 RJ Rio de Janeiro, Brazil
C Carlos Moreira – Executive director
E cmoreira@esporteinterativo.com.br
T + 55 21 2103 7716
F + 55 21 2103 7701
Ownership Management
Reach 28m TVHH
Channels TV Esporte Interativo via satellite,
online and mobile
Major sports rights
Soccer Bundesliga to 2011-12, Uefa
Champions League to 2011-12 (1st pick
Tuesday match), Italian Serie A to 2009-10,
Portuguese Liga Sagres to 2009-10, Africa
Cup of Nations 2010 and 2012
Basketball FIBA package: World
Championships, Pre-Olympic tournaments,
U19 World Cup
Internet and mobile Uefa Champions League
to 2011-12 (1st pick Tuesday match)

3. Global Sports Media Yearbook 2010
© and Database Right 2010 Sportcal Global Communications ltd. All rights Reserved
139
Brazil
Net Serviços
de Comunicação
Type Pay-TV cable operator
W www.netcombo.com.br
A Rua Verbo Divino 1356 – 1st floor, 4719002
São Paulo, Brazil
C Fernando Magalhães – Director of TV channels
E Fernando.magalhaes@netservicos.com.br
T + 55 11 2111 2815
See also Globosat
Ownership Telmex/Embratel (30%),
Globo (12%), publicly-traded
Subscribers 3.6m (Q3 09)
Basic sports channel SporTV, SporTV2,
Upper-tier sports channels ESPN Brasil,
ESPN International, BandSports
Ppv services Premiere Futebol Clube,
Premiere Combate
Oi
Type Pay-TV digital satellite operator
W www.oi.com.br
A R. Humberto de Campos, 425, 8th floor,
22430-190 Rio de Janeiro – RJ. Brazil
C Luis Volpini – Manager Oi TV
E volpini@oi.net.br
T + 55 21 3131 3606
F + 55 21 3131 2626
C Chris Mendes – Marketing
E Christine.mendes@oi.net.br
M + 55 21 8801 1373
Ownership Publicly-traded
Pay-TV subscribers 62,000 (Q3 09)
Basic sports channels SporTV, SporTV2,
Esporte Interativo
Upper-tier sports channel ESPN Brasil,
ESPN, BandSports, Woohoo
Ppv services Premiere Futebol Clube
Mobile subscribers 34.8m (Q3 09
Sports content Oi launched a mobile-TV
service in May 2009. The new service carries
ESPN Brasil, ESPN, Woohoo and Esporte
Interativo mobile channels
Sky Brasil
Type Pay-TV digital cable and satellite operator
W www.sky.com.br
A Rua Itapiru 1209/304A, 2025/1032
Rio de Janeiro, Brazil
T + 55 21 2502 1233
C See SporTV
Ownership DirecTV (74.1%), Globo (25.9%)
Subscribers 1.8m (Q3 09
Basic sports channel SporTV, SporTV2,
Upper tier sports channels BandSports,
ESPN, ESPN Brasil, Speed, The Golf Channel
Ppv services Premiere Futebol Clube,
Premiere Combate
Terra
Type Broadband and mobile-TV operator
W www.terra.com.br
A Av. Nações Unidas, 12/901 – 12th Floor,
CENU – North Tower, 04578 – São Paulo,
Brazil
C Pedro Rolla – Sports director
E pedro.rolla@corp.terra.com.br
T + 55 11 5509 0500
F + 55 11 5509 0505
Ownership Telefônica
Unique visitors 12 million per month
Sports content Broadband and mobile
rights to 2010 and 2012 Olympic Games.
Operates joint-venture sports portal,
ESPN360, with ESPN
TVA / Telefônica TV Digital
Type Pay-TV cable and satellite operator
W www.telefonica.com.br
A Rua Martiniano de Carvalho, 851 – 17º andar,
Bela Vista - SP Cep 01321-001 Brazil
T + 55 11 3549 7200
F + 55 11 3549 7202
Ownership Grupo Abril, Telefônica
Subscribers 508,800 (Q3 09
Basic sports channels SporTV, SporTV2
Premium sports channels ESPN Brasil, ESPN,
BandSports, Speed, WooHoo,
Premiere Futebol Clube
Via Embratel
Type Pay-TV digital satellite operator
W www.viaembratel.com.br
A Av. Marechal Rondon 260, 13063-001 –
Campinas – São Paulo, Brazil
C Maria Regina dos Santos – Program
Manager
E mrms@embratel.com.br
T + 55 19 3721 6304
F + 55 21 2121 6388
Ownership Telmex
Subscribers 241,897 (Q3 09
Basic sports channel SporTV, SporTV2,
Upper-tier sports channels ESPN Brasil,
ESPN, BandSports, WooHoo, Speed.
Ppv services Premiere Futebol Clube,
Premiere Combate
Multichannel Operators
Brazil: Pay-TV subscribers
2005 2006 2007 2008 2009*
Cable 2,511 2,842 3,228 3,811 4,157
Satellite 1,438 1,479 1,762 2,092 2,350
MMDS 227 258 347 398 379
Total 4,176 4,579 5,337 6,301 6,886
Source: Anatel *to July 09

4. Global Sports Media Yearbook 2010
© and Database Right 2010 Sportcal Global Communications ltd. All rights Reserved
140
Brazil
Claro
Type Mobile operator
W www.claro.com.br
C Fiamma Zarife – Senior executive
E fiamma.zarife@claro.com.br
T + 55 11 9301 0014
C João Victor Martins – Senior executive
E Joao.martins@claro.com.br
T + 55 11 9415 7215
Ownership América Móvil (Telmex)
Subscribers 40m (Q2 09)
Sports content Claro carries the Esporte
Interativo mobile channel
TIM TV
Type Mobile operator
W www.tim.com.br
Senior executive Alexandre Buono
E abuono@timbrasil.com.br
T + 55 21 8113 0699
Ownership Telecom Italia
Subscribers 38m (Q2 09)
Sports content Tim TV carries ESPN Brasil and
Esporte Interativo mobile channels
Vivo
Type Mobile operator
W www.vivo.com.br
T + 55 11 7420 1062
Ownership Telefônica (50%), PT (50%)
Subscribers 50m (end 2009)
Multichannel Operators – Mobile
Pay-TV Broadcasters
Type Pay-TV sports channel
W www.band.com.br
A Rua Carlos Cyrillo Jr 92, 0561 4000 SP
São Paulo, Brazil
C Evandro Figuiera – International coordinator
E efigueira@band.com.br
T + 55 11 3131 1313
F + 55 11 3743 0244
Ownership
Grupo Bandeirantes de Comunicação
Major sports rights
Soccer Copa do Brasil, Bundesliga to 2011-
12, 2010 World Cup qualifers
(Asia, Europe, North and Central America)
Basketball NCAA, Spanish ACB Liga
Motorsport Nascar, IndyCar to 2010,
South American Formula 3, FIM Motocross
Tennis WTA Tour
ESPN Brasil Videocom Brazil
Type Pay-TV sports channel, mobile-TV
W www.espn.com
A Rua Piraciciaba 175, Sumaré, São Paulo,
01254-050, Brazil
C Carlos Maluf – Director of acquisitions
and programming
E Carlos.e.maluf@espn.com
T + 55 11 3677 7550
Ownership ESPN
Carriage all major pay-television platforms
Major sports rights
Soccer Copa do Brasil, Uefa Champions
League to 2011-12, English Premier League to
2009-10, Italian Serie A to 2009-10
Table tennis ITTF Pro Tour to 2011
Type Teleport operator and production
services integrator (horse racing)
W www.videocom.com.br
A Pça Santos Dumont 31- Tribuna B, Gávea,
Rio de Janeiro, 22470-060 RJ, Brasil
T +55 11 5078 9938
F +55 11 5594 5822
C Guilherme Rabello - International sales
E grabello@videocom.com.br
Channels TV Jockey (owned by Jockey Clube
Brasileiro)
Major sports rights Live content from 4
racetracks (Jockey Club Brasileiro, Jockey Club
do Paraná, Jockey Club do Rio Grande do Sul
and Jockey Club de Campos)
BandSports
Premiere Futebol Clube/
Premiere Combate
Type Pay-per-view soccer service
W www. pfc.globo.com
A Rua Itapiru 1209/304A, 2025/1032
Rio de Janeiro, Brazil
C Fernando Manuel – Head of acquisitions
Marcia Cintra – Director of sports contracts
E Mcintra@tvglobo.com.br
T + 55 21 2540 1446
F + 55 21 2266 7544
Ownership Globo
Channels PFC, PFC Internacional and Premiere
Combate (ppv combat sports channel)
Major sports rights
Soccer Campeonato Brasileiro national league
to 2011, Carioca state championship to 2011,
Paulista state championship to 2011, Copa
do Brasil to 2011, State championships of
Minas Gerais, Pernambuco, Santa Catarina, Rio
Grande do Sul, Baia, Parana, Goias
SporTV
Type Basic pay-TV sports channels
W www. sportv.globo.com
A Rua Itapiru 1209/304A,
2025/1032 Rio de Janeiro, Brazil
C Claudia de Macedo – Research and
acquisitions director
E cmacedo@globosat.com.br
T + 55 21 2502 1233
C Elton Simões – Managing director
E esimoes@globosat.com.br
Ownership Globosat Programadora Ltda (Globo)
Channels SporTV, SporTV2
Major sports rights
Soccer 2010 & 2014 Fifa World Cup,
Campeonato Brasileiro national league to
2011, Carioca state championship to 2011,
Paulista state championship to 2011,
Uefa Champions League to 2011-12,
Copa Libertadores and Sudamericana to 2014,
Copa do Brasil to 2011.
Basketball National teams
Motorsport Formula 1
Volleyball FIVB Grand Prix, World League,
World Cup, Beach Volleyball World Tour
Other FIG Gymnastics World Championships,
Davis Cup tennis.