9. New – Internet, Computers, Smart PhonesSocial = refers to the ability to have a conversation about what you’ve just read, watched or heard. A two-way communication.
17. WHAT CAN WE LEARN? With any marketing message you have to give your customer… Distinct Value Deliver it to the right person At the right time Deliver it in an efficient way Raise their buying temperature
20. YOU’VE GOT MY ATTENTION...hmmm Will my friends go? Is this for real? Where is this place? What are the exercises like? Does it fit into my schedule ?
21. I NEED MORE INFORMATION Watch one of the training sessions Website Send my friends a message Post the deal on Facebook
23. WHAT CAN WE LEARN? With any marketing message you have to give your customer… Distinct Value Deliver it to the right person At the right time Deliver it in an efficient way Raise their buying temperature
24. CONCLUSION Old media vs. New media Social media – “Talk Back” Social media marketing works for companies big and small Remember the 5 elements of a good promotion Distinct Value Deliver to the right person At the right time Deliver the message in an efficient way Raise the buying temperature