Strategyn Founder and CEO, Tony Ulwick, provides insight into why most ideas are worth nothing and a jobs-to-be-done framework for overcoming this challenge. These insights will be useful for any organization who is trying to accelerate its growth through innovation.
43. “The market reception for
Zune is so disappointing
that many retailers have
even stopped selling it
altogether.”
Marketwatch
July 29, 2009
44. Audience Question 2:
What do you think the chances are that any given idea
will be in a market that is financially attractive to the
company?
less than 5%
6% - 10%
11% - 25%
26% - 50%
Over 50%
71. Minimize the time it takes to confirm receipt
Direction Metric Object of Control
72. Minimize the time it takes to confirm receipt of a communication
Minimize the likelihood that the communication is interrupted
Minimize the likelihood of interference when communicating
Increase the likelihood that the communication is discreet
Minimize the likelihood that a message is misunderstood
Minimize the time it takes to establish a record of the communication
Minimize the likelihood that the communication is intercepted
75. IMP SAT OPP
7.3 3.2 11.4
Minimize the time it takes to confirm receipt
76. From 0% to 18% Growth
“ODI was used to create
two of our bestselling
Bob Pennisi
radios to date.”
Advanced Technology Center
Dr. Pennisi is currently a senior Strategyn professional
77.
78. Audience Question 3:
What do you think the chances are that any given idea
will better satisfy a significant number of the right 50
to 150 needs in a market?
less than 5%
6% - 10%
11% - 25%
26% - 50%
Over 50%
85. Audience Question 4:
What do you think the chances are that any given idea
will have correctly chosen the right product strategy?
less than 5%
6% - 10%
11% - 25%
26% - 50%
Over 50%
86. The Market Decides, Not You
Low Cost Breakthrough Product
Sustaining
Disruption or Radical Improvement
119. 86% Success
5x Better
Source: Strategyn Track Record Study. Sample size: 22 launches. 19
declared a successes by the companies based on revenue, customer
satisfaction, or industry awards. Study available upon request.
120. Companies 43
Products 49
Pipeline 28
Launched 21
Success 18
Rate 86%
Source: Strategyn Track Record Study. Sample size: 21 launches. 18
declared a successes by the companies based on revenue, customer
satisfaction, or industry awards. Study available upon request.
121. Contact Strategyn:
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E: info@strategyn.com
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