Strategy Studio

Greater New York City Area, New York United States

Design

As a brand design expert, Ed works with great legacy brands such as United Technologies, Triumph Group and Otis Elevator, that have suffered from a lack of attention over time. Using strategy and design, Ed guides the branding efforts of these organizations to retain and sustain their brand equity. Ed has worked with clients large and small in several sectors. Specifically in engineering, manufacturing and associations, as well as healthcare and technology arenas. On everything from brand strategy and positioning, to identity development and executing comprehensive branding programs. Additionally, Ed is a faculty member at Parsons The New School for Design where he has taught Advanced ...