Speed, disruption, risk management... Today’s companies and start-ups face major challenges while conceiving their new products and services. We live in an exciting time in the field of digital design. New tools now allow you to prototype and test a website or mobile app in a matter of days. To support this change, designers need to review the way they collaborate with the client. We'll see how Design Sprint, a methodology created by Google UX specialists, can help us develop better products faster.

1. PROTOTYPING IN
THE DIGITAL ERA
Stéphane Cruchon
Swiss Tech Talks, January 17@stephcru #DesignSprint

2. STEPHANE CRUCHON
Digital Design Consultant (UX / UI)
www.design-sprint.com
HELLO
Teaching web and screen design
at ERACOM Lausanne
@stephcru
@stephcru #DesignSprint

3. LAUNCHING A SUCCESSFUL
DIGITAL PRODUCT IN 2017
WELL… WE HAVE
A FEW PROBLEMS
@stephcru #DesignSprint

4. 60’000
50’000
40’000
30’000
20’000
10’000
2012 2013 2014
Source © Statista.com 2016
2015 2016
0
COMPETITION
NUMBER OF NEW APPS LAUNCHED EVERY MONTH ON APP STORE
source: http://www.statista.com@stephcru #DesignSprint

5. COST
$171’450 MEDIAN COST RANGE FOR A BUSINESS APP* (V1)
source: https://clutch.co
$60’000
$50’000
$40’000
$30’000
$20’000
$10’000
$0.00
*assuming hourly rate $150
@stephcru #DesignSprint

6. DELIVERY
SUCCESS RATE OF PRODUCTION PHASE
source: https://www.standishgroup.com
MODERN RESOLUTION FOR 2015
CHAOS REPORT, THE STANDISH GROUP
SUCCESSFUL CHALLENGED FAILED
This year the report studied 50,000 projects
around the world, ranging from tiny enhancements
to massive systems re-engineering implementa-
tions. The Modern Resolution (On Time, On
Budget, with a satisfactory result) of all software
projects within the new CHAOS database.
52%
19%
29%
@stephcru #DesignSprint

7. THE STARTUP APPROACH
« FAIL EARLY, FAIL CHEAP »
source: http://www.thesprintbook.com
PROJECT START
COSTS
LAUNCHTOO LATE
@stephcru #DesignSprint

8. TEST EARLY
ON REAL PEOPLE
@stephcru #DesignSprint

9. “LIFE IS TOO SHORT
TO BUILD SOMETHING
NOBODY WANTS. ”
- ASH MAURYA
@stephcru #DesignSprint

10. BUILDING THE PRODUCT
source: http://www.thesprintbook.com
REALNESS
TIME
LAUNCH
REAL ENOUGH
TO TEST
@stephcru #DesignSprint

11. CREATE A PROTOTYPE
source: http://www.thesprintbook.com
REALNESS
TIME
LAUNCH
REAL ENOUGH
TO TEST
@stephcru #DesignSprint

12. JUST AN ILLUSION
@stephcru #DesignSprint

13. “IF A PICTURE IS
WORTH 1000 WORDS,
A PROTOTYPE IS
WORTH 1000
MEETINGS”
- TOM & DAVID KELLEY
@stephcru #DesignSprint

14. PROTOTYPING
TOOLS
@stephcru #DesignSprint

15. SUPER LO-FI / SKETCHING, PAPER PROTOTYPE…
@stephcru #DesignSprint

16. LO-FI / BALSAMIQ, KEYNOTE, AXURE…
@stephcru #DesignSprint

17. HI-FI / INVISION, MARVEL, FIGMA…
@stephcru #DesignSprint

18. ADOBE XD
@stephcru #DesignSprint

19. WE HAVE GREAT TOOLS NOW,
BUT HOW DO WE KNOW
WHAT TO PROTOTYPE?
@stephcru #DesignSprint

20. ?
CEO DIRECTOR MANAGER TEAM LEADER DESIGNER
THE ISSUE WHEN YOU
WORK AT AN AGENCY
A LONG TIME
@stephcru #DesignSprint

21. THE DESIGN SPRINT
@stephcru #DesignSprint

22. WHO IS ALREADY DOING IT?
@stephcru #DesignSprint

23. 5 DAYS SHORTCUT
CODE
1
2
3
4
LAUNCHIDEA
LEARN
source: http://www.thesprintbook.com@stephcru #DesignSprint

24. JAKE KNAPP / GOOGLE VENTURES
@stephcru #DesignSprint

25. DESIGN SPRINT / ORIGINS
@stephcru #DesignSprint

26. TEAM: MARKETING SALES CEO
DESIGNER BUSINESS CLIENT …
@stephcru #DesignSprint

27. SPRINTMASTER: THE FACILITATOR
@stephcru #DesignSprint

28. THE PROCESS
@stephcru #DesignSprint

29. 5 DAYS UX WORKSHOP
DAY 1 DAY 2 DAY 3 DAY 4 DAY 5
MAP SKETCH DECIDE PROTOTYPE TEST
@stephcru #DesignSprint

30. §
YAY! WE HAVE BUILT A PROTO
@stephcru #DesignSprint

31. THE REAL OUTCOME
@stephcru #DesignSprint

32. YOU WIN OR YOU LEARN
YOU SAVED TIME AND $$
@stephcru #DesignSprint

33. WHEN TO SPRINT?
PROJECT KICKOFF
TEST AN IDEA - INNOVATE
FIND AN INVESTOR
REDUCE RISK
@stephcru #DesignSprint

34. THANK YOU
@stephcru #DesignSprint