Walter China hired Storymaker GmbH to handle their public relations in China. Storymaker organized Walter China's 15th anniversary conference and press event, invited VIP guests to the gala evening, and produced a newsletter. They also led a tour of 15 Chinese journalists to Germany to visit the EMO fair and Walter headquarters and factories. This resulted in over 300 media reports about Walter in 2011 and improved relations with Chinese media and trade organizations.
1. PR in the Manufacturing Industry
Case: Walter China
STORYMAKER GMBH TÜBINGEN | PEKING
2. Customer
Walter China (Wuxi), Asia Pacific Headquarter in Shanghai
Assignments
• Organization of the conference China International Cutting Tool Technology Summit 2011,
Press Conference on the occasion of the conference and the 15th anniversary of Walter China,
Invitation of VIP-guests to the gala evening, Tiger adoption CSR project.
• Newsletter
• Organization of 15 Chinese journalists to visit the EMO fair, the Walter
headquarters and some selected branches
STORYMAKER GMBH TÜBINGEN | PEKING
3. Walter China
China International Cutting Tool Technology Summit 2011
15th Anniversary of Walter in China
23.04.12 STORYMAKER GMBH TÜBINGEN | PEKING
STORYMAKER TÜBINGEN | BEIJING Seite 3
4. Walter China
Journalist Tour to EMO and Walter
23.04.12 STORYMAKER GMBH TÜBINGEN | PEKING
STORYMAKER TÜBINGEN | BEIJING Seite 4
5. Results
• Close to High participation and coverage of the media for all projects
• Over 300 media reports about Walter in 2011
• In-depth coverage about Walter at the EMO fair
• Achieve high-end reports of key business media
• Improvement of relations to media and
trade organizations
STORYMAKER GMBH TÜBINGEN | PEKING
STORYMAKER TÜBINGEN | BEIJING
