StorySD is a transmedia storytelling project whose focus is on transmedia storytelling, business storytelling, content marketing and digital media. It was born in 2017 with the aim to help professionals to implement storytelling to their businesses. Students can also benefit from this project. Each week a new episode is released in three different formats: podcast, video and transcription. If you wish to dive deeper on a particular topic, you can go to StorySD.com and access hundreds of recommended resources like articles, books, podcasts and videos. StorySD takes you on a journey as if you were a sea explorer, looking to discover new worlds, like the Portuguese did six centuries ago. The path is full of unknown dangerous and uneasy waters but you’ll gain tools to achieve your your business goals. Join this adventure by visiting StorySD.com and subscribing to our newsletter. This eBook includes the StorySD episodes released between 16th of April 2020 and 6th of August 2020. In these episodes on interactive storytelling, you’ll learn the different elements you need to take into consideration when building an interactive storytelling project. You’ll also discover several interactive storytelling examples.

1. SERIES9
INTERACTIVE
STORYTELLING
SoraiaFerreira,Ph.D.
STORYSD.COM

3. Introducon
AboutStorySD
OtherStorySDeBooks
ConnectandInteractwithUs
Episode163–IntroduconSeries9–InteracveStorytelling
Episode164–PremiseandPurpose(InteracveStorytelling)
EEpisode165–AudienceandMarket(InteracveStorytelling)
Episode166–Pla orm(InteracveStorytelling)
Episode167–Story/GamingElements(InteracveStorytelling)
Episode168–User’sRole(InteracveStorytelling)
Episode169–PointofView(InteracveStorytelling)
Episode170–Characters(InteracveStorytelling)
Episode171–BuildingaCharacterArc(InteracveStorytelling)
EEpisode172–StructureandInterface(InteracveStorytelling)
Episode173–CricalStoryPath(InteracveStorytelling)
Episode174–InteracveNarraveStructuresbyRobMunday
Episode175–InteracveNarraveStructuresbyMarie-LaureRyan
Episode176–Storyworld(InteracveStorytelling)
Episode177–UserEngagement(InteracveStorytelling)
Episode178–OverallLookandSound(InteracveStorytelling)
EEpisode179–ConclusionSeries9–InteracveStorytelling
RecommendedResources
AboutSoraiaFerreira,Ph.D.
Bibliography
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Contents

4. 1
StorySDisatransmediastorytellingprojectwhosefocusison
transmediastorytelling,businessstorytelling,contentmarke ngand
digitalmedia.Itwasbornin2017withtheaimtohelpprofessionals
toimplementstorytellingtotheirbusinesses.Studentscanalso
benefitfromthisproject.
EEachweekanewepisodeisreleasedinthreedifferentformats:
podcast,videoandtranscrip on.Ifyouwishtodivedeeperona
parculartopic,youcangotoStorySD.comandaccesshundredsof
recommendedresourceslikearcles,books,podcastsandvideos.
SStorySDtakesyouonajourneyasifyouwereaseaexplorer,looking
todiscovernewworlds,likethePortuguesedidsixcenturiesago.The
pathisfullofunknowndangerousanduneasywatersbutyou’llgain
toolstoachieveyourbusinessgoals.Jointhisadventurebyvising
StorySD.comandsubscribingtoournewsle er.
TThiseBookincludestheStorySDepisodesreleasedbetween16th
of
April2020and6th
ofAugust2020.Intheseepisodesoninteracve
storytelling,you’lllearnthedifferentelementsyouneedtotakeinto
consideraonwhenbuildinganinteracvestorytellingproject.You’ll
alsodiscoverseveralinteracvestorytellingexamples.
Ifyouhaveanyquesons,youcanreachmeat
soraia.ferreira@yellow.pt.
##KeepMovingForward
SoraiaFerrreira
AboutStorySD

5. 2
OtherStorySDeBooks

6. 3
ConnectandInteractwithUs

7. 4
#163IntroduconSeries9–Interacve
Storytelling

8. 5
Thisisoneofthemaindifferencesfromlinearstorytelling.
#164PremiseandPurpose(Interacve
Storytelling)
#165AudienceandMarket(Interacve
Storytelling)

9. 6
OntheLandRoverwebsite,thereisaninterviewwithKim
McCullough,VicePresidentofMarke ng,JaguarLandRoverNorth
Americawhosays,"Weareconstantlyexploringnewwaystobring
ourowners'passionfortheirvehiclestolife,this meina
commissionedliteraryprojectpennedbyaremarkablytalented
Brishauthorandofferedtotheworldthroughthelatestinteracve
digitalspaces.Thisproject’spla ormalsoallowsourownersto
complemecomplementBoyd'sstorytellingwiththeirownadventure-oriented
stories.Wehopefansofliteraryadventurethrillersenjoythestory
andperhapsseethemselvesdrivingacrosstheSco shcountrysidein
oneofouriconicvehicles."
Asyoucansee,thisprojectpaysclosea en ontotheiraudienceand
theirmarketandsoshouldyou.
#166Pla orm(InteracveStorytelling)

10. 7
Whenyouaredoinganinteracvestorytellingproject,youhave
manypla ormstochoosefrom.
It’svitaltopaya en ontosomefactorsliketheaccessyourusers
willhaveorifthepla ormisfamiliartothemornot.Choosingan
unfamiliarpla ormwillmaketheuserslose melearninghowtouse
it.Intheend,you’llhavetobalancetheseveralaspects.
#167Story/GamingElements(Interacve
Storytelling)

11. 8
everythingthatcanhappen.Ineedtodealwiththousandsand
thousandsofvariables,condions,andpossibilies.Asa
consequence,whereafilmscriptisaboutonehundredpages,an
interacvescriptlikethisisbetweenfourandfivethousandpages.”
Thisshowshowcomplexitistowriteinteracvestorytelling.
#168User’sRole(InteracveStorytelling)

12. 9
#169PointofView(Interacve
Storytelling)

13. 10
#170Characters(InteracveStorytelling)
#171BuildingaCharacterArc(Interacve
Storytelling)

14. ofthegame,whichistoteachyoungergeneraonsabouttheSecond
WorldWar.Healsomen onshowimportantitwastoensure
historicalaccuracy.
Whenyouaredevelopinganinteracvestorytellingproject,it’s
importanttobuildthecharacter’sarc.
Howcanyoudothis?
YYouneedtothinkaboutyourcharacter’sprogression.What
transformaonwillyourcharacterundergo?
#172StructureandInterface(Interacve
Storytelling)
11

15. dowebtext.Besidesthetext,thereistheop ontoaddvideo,sound,
andpictures.
#173CricalStoryPath(Interacve
Storytelling)
#174InteracveNarra veStructuresby
RobMunday
12

16. #175InteracveNarra veStructuresby
Marie-LaureRyan
13

17. #176Storyworld(InteracveStorytelling)
14

18. 15
#177UserEngagement(Interacve
Storytelling)
#178OverallLookandSound(Interacve
Storytelling)

19. Oneofthekeyaspectofthisprojectwastheoveralllookandsound.
Makesureyoutakeintoconsideraontheseelementsinyour
interacvestorytellingproject.
#179ConclusionSeries9–Interacve
Storytelling
Thisserieswasdedicatedtothedifferentaspectsofcreanga
interacvestorytellingproject.
ButthereissomethingIhaven'ttalkedabout,whichisthecomplexity
ofthiskindofprojects.Ifdoingalinearstoryisdifficult,doingan
interacvestoryismuchmorecomplex.
Usually,it’salsomoreexpensivebecauseittakesmore meandmore
resources.
AAnotherthingtoconsiderhastodowiththetechnologyyouare
goingtousebecauseerrorsareconstantintechnology.Whenthis
happens,userswillstopengagingortheywon’tevenstartyour
project.
16

20. YoucanfindallStorySDepisodes-Series9at
h ps://storysd.com/episodes/interacvestorytelling/
Episode163–IntroduconSeries9–InteracveStorytelling
Book-DigitalStorytelling:ACreator'sGuidetoInteracve
EntertainmentbyCarolynHandlerMiller
Episode164-PremiseandPurpose(InteracveStorytelling)
Resource-GoogleDigitalStorytelling
EEpisode165–AudienceandMarket(InteracveStorytelling)
Book-ExcellenceWins:ANo-NonsenseGuidetoBecomingtheBest
inaWorldofCompromisebyHorstSchulze
Episode166–Pla orm(InteracveStorytelling)
Book-InteracveNarravesandTransmediaStorytellingbyKelly
McErlean
Episode167–Story/GamingElements(InteracveStorytelling)
RResource-TedTalk:HowVideoGamesTurnPlayersIntoStorytellers
byDavidCage
Episode168–User’sRole(InteracveStorytelling)
Paper-InteracveStorytellinginaMixedRealityEnvironment:the
EffectsofInteracvityonUserExperiences
Episode169–PointofView(InteracveStorytelling)
BBook-MasterContentStrategy:HowtoMaximizeYourReachand
BoostYourBo omLineEveryTimeYoubyPamelaWilson
Episode170–Characters(InteracveStorytelling)
Resource-WikiinImmersiveNarravesbyCEFIMA
17
RecommendedResources

21. Episode171-BuildingaCharacterArc(InteracveStorytelling)
Book-FinishtheScript:ACollegeScreenwringCourseinBook
FormbySco King
Episode172–StructureandInterface(InteracveStorytelling)
Resource-Twine
Episode173-CricalStoryPath(InteracveStorytelling)
BBook-MasterStorytelling:HowtoTurnYourExperiencesintoStories
thatTeach,Lead,andInspirebyMarkCarpenterandDarrellHarmon
Episode174-InteracveNarraveStructuresbyRobMunday
Arcle-AGuidetoInteracveDocumentary:Structure,Tools&
NarravebyRobMunday
Episode175-InteracveNarraveStructuresbyMarie-LaureRyan
BBook-NarraveasVirtualReality:ImmersionandInteracvityin
LiteratureandElectronicMediabyMarie-LaureRyan
Episode176–Storyworld(InteracveStorytelling)
Book-AlfredHitchcockInterviews(Audiobook)byAlfredHitchcock
Episode177–Userengagement(InteracveStorytelling)
BBook-ThePersuasionCode:HowNeuromarke ngCanHelpYou
PersuadeAnyone,Anywhere,Any mebyChristopheMorinPhDand
PatrickRenvoise
Episode178–OveralllookandSound(InteracveStorytelling)
Book-Houston,WeHaveaNarrave:WhyScienceNeedsStoryby
RandyOlson
Episode179–ConclusionSeries9–InteracveStorytelling
BBook-TheScienceofStorytellingbyWillStorr
18

22. SinceIcanremember,Iwasalwayscompletedfascinatedbystories.
EventhoughIwastakingaBusinessAdministraonDegree,my
colleaguesknewmeas“thegirlwhobingewatchesmovies”!
IcompletedmyPh.D.inDigitalMedia–AudiovisualandInteracve
ContentCreaon,a erdoingseveralcoursesaroundtheworld
connectedtothedifferentaspectsoffilmmaking.
IhIhavecreatedandproducedstoriesinmanyformatsbutsince2010,
myfocushasbeenontransmediastorytellingprojectslikeTravelPlot
PortoandStorySD.
Iloveteachingandspeakingaboutstorytellingandtothisday,I
con nuetobeknownas“thegirlwholovesstories”!
#KeepMovingForward
SoraiaFerreira
AboutSoraiaFerreira,Ph.D.
19

23. 20
*LOG607.(2008).WhaiWhai[Mobileapplicaonso ware].Retrieved
fromh p://www.whaiwhai.com/en/
[TED].(April,2018).Howvideogamesturnplayersintostorytellers
[VideoFile].Retrievedfrom
h ps://www.ted.com/talks/david_cage_how_video_games_turn_playe
rs_into_storytellers
AAllison,A.&Mendes,J.(2012).Bear71[WebDocumentary].Canada:
NaonalFilmBoardofCanada.
Boyd,W.(2014).TheVanishingGame.JaguarLandRoverUSA.
CallofDuty:WWII[Computerso ware].(2017).USA:Acvision.
Castle,W.(Producer&Director).(1961).Mr.Sardonicus[Mo on
Picture].USA:ColumbiaPictures.
CCohen-Boulakia,A.(Producer&Director)&Desjardins,D.(Producer
&Director).(2017).ThankYouForPlaying[Website].Canada:
NaonalFilmBoardofCanada.
DeJesus,F.(Producer&Director),Penlington,N.(Producer&
Director),Smaïl,S.(Producer&Director)&Watson,N.(Producer&
Director).(2014).ChooseYourOwnDocumentary.[Documentary].
DeadLovely.[Mo onPicture]Aardman.
DDougherty,M.(Producer),Langdale,D.(Producer),Lueras,L.
(Producer),Neuhahn,C.(Producer),Burdine,R.(Director)&
Castuciano,J.(Director).(2017).Pussinbook:Trappedinanepictale.
[Mo onPicture].USA:Ne lix.
Dufresne,D.(Director).(2013).FortMcMoney[WebDocumentary].
Canada:NaonalFilmBoardofCanada.
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FirstWorldWar[WebDocumentary].(2014).England:TheGuardian.
Google(2016).BeyondtheMap-RiodeJaneiro[Documentary].
GoogleArts&Culture.
Hitchcock,A.(2016)AlfredHitchcockInterviews.ABN.
Klimas,C.(2009).Twine[Computerso ware].
MMiller,C.(2014).DigitalStorytelling:Acreator'sguidetointeracve
entertainment.Routledge.
Munday,R.(2016).AGuidetoInteracveDocumentary:Structure,
Tools&Narrave.DirectorsNotes.Retrievedfrom:
h ps://directorsnotes.com/2016/08/08/interacve-documentary-gui
de/
NNakevskaetal.(2017).Interacvestorytellinginamixedreality
environment:theeffectsofinteracvityonuserexperiences.
Springer,pp.52-59.
Ryan,M.(2003).NarraveasVirtualReality:Immersionand
InteracvityinLiteratureandElectronicMedia.TheJohnsHopkins
UniversityPress.
Tellmeyoursecrets[Interacvegraphicnovel].(2016).England:BBC.
TThomas,N.(Producer)&Nolan,C.(Producer&Director).(2017).
Dunkirk[Mo onPicture].USA:WarnerBros.Pictures.
Bibliography

25. #KEEPMOVINGFORWARD
STORYSD.COM