StorySD is a transmedia storytelling project whose focus is on transmedia storytelling, business storytelling, content marketing and digital media. It was born in 2017 with the aim to help professionals to implement storytelling to their businesses. Students can also benefit from this project. Each week a new episode is released in three different formats: podcast, video and transcription. If you wish to dive deeper on a particular topic, you can go to StorySD.com and access hundreds of recommended resources like articles, books, podcasts and videos. StorySD takes you on a journey as if you were a sea explorer, looking to discover new worlds, like the Portuguese did six centuries ago. The path is full of unknown dangerous and uneasy waters but you’ll gain tools to achieve your business goals. Join this adventure by visiting StorySD.com and subscribing to our newsletter. This eBook includes the StorySD episodes released between June 14 and November 1, 2018. These episodes were on character development.

1. SERIES5
CHARACTERS
SoraiaFerreira,Ph.D.
STORYSD.COM

3. Introducon
AboutStorySD
OtherStorySDeBooks
ConnectandInteractwithUs
Episode67-IntroduconSeries5–Characters
Episode68-CharacterName
EEpisode69-CharacterPhysicalAppearance
Episode70-CharacterWardrobe
Episode71-CharacterLanguage
Episode72-CharacterVoice
Episode73-CharacterBehavior
Episode74-CharacterHabitsandBeliefs
Episode75-CharacterHopesandDreams
EEpisode76-CharacterTalentsandAbilies
Episode77-CharacterFears
Episode78-CharacterSecrets
Episode79-Hero(Archetype)
Episode80-Mentor(Archetype)
Episode81-ThresholdGuardian(Archetype)
Episode82-Herald(Archetype)
EEpisode83-Shapeshier(Archetype)
Episode84-Shadow(Archetype)
Episode85-Ally(Archetype)
Episode86-Trickster(Archetype)
Episode87-ConclusionSeries5–Characters
RecommendedResources
AboutSoraiaFerreira,Ph.D.
BBibliography
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Contents

4. 1
StorySDisatransmediastorytellingprojectwhosefocusison
transmediastorytelling,businessstorytelling,contentmarke ngand
digitalmedia.Itwasbornin2017withtheaimtohelpprofessionals
toimplementstorytellingtotheirbusinesses.Studentscanalso
benefitfromthisproject.
EEachweekanewepisodeisreleasedinthreedifferentformats:
podcast,videoandtranscrip on.Ifyouwishtodivedeeperona
parculartopic,youcangotoStorySD.comandaccesshundredsof
recommendedresourceslikearcles,books,podcastsandvideos.
SStorySDtakesyouonajourneyasifyouwereaseaexplorer,looking
todiscovernewworlds,likethePortuguesedidsixcenturiesago.The
pathisfullofunknowndangerousanduneasywatersbutyou’llgain
toolstoachieveyourbusinessgoals.Jointhisadventurebyvising
StorySD.comandsubscribingtoournewsle er.
TThiseBookincludestheStorySDepisodesreleasedbetweenJune14
andNovember1,2018.Theseepisodeswereoncharacter
development.
Ifyouhaveanyquesons,youcanreachmeat
soraia.ferreira@yellow.pt.
#KeepMovingForward
SoraiaFerrreira
AboutStorySD

5. 2
OtherStorySDeBooks

6. 3
ConnectandInteractwithUs

7. 4
#67IntroduconSeries5–Characters

8. 5
their:physicalappearance,quirksofbehaviororthought,habits,
beliefs,hopesordreams,talentsandabilies,insecuries,secrets,
andlies.
#68CharacterName

9. 6
#69CharacterPhysicalAppearance

10. 7
#70CharacterWardrobe

11. 8
Inabusinessse ng,thewardrobeisalsoimportant.
EventhoughI’vebeentoDisneyacoupleof mes,Ineverrealized
howrelevantthecasttagswere.Forexample,theyonlyhavethefirst
nameofthecastmember.Theyhavedifferentcolorsandflagssoyou
canknowthelanguagestheyspeak.Castmembersalsohavepins
represen ngdifferentsituaons.
#71CharacterLanguage
Languagecangiveyouraudiencealotofinformaonaboutyour
characters.Thechoiceofwords,thespecificaccentscanallbe ed
uptotheplot.
Acoupleofyearsago,IwatchedadocumentaryaboutaBrazilian
tribethatlivedingroupsoftentotwentyalongtheriverbanksinthe
BrazilAmazonregion.
IInoneofthescenes,thetribewasinsideaclassroomlearningmath.
ThisturnsouttobeasurprisinglydifficulttaskbecausetheIndians
onlyknewthenumbersone,twoandmany.Theword"one"could
alsomean"afew",while"two"couldbeusedtoreferto"notmany".
TheIndiansdidn’thavethenumberthree,fourorfiveintheir
vocabularysodoingasimplemathcountof5+5=10provedtobe
verydifficult.Theywereunabletounderstandtheconcept.
IInthebusinessse ng,payclosea en ontothewordsand
acronymsyouuseinyourcommunicaons.

12. 9
#72CharacterVoice
UncleScroogeandhisnephewswereoneofthecartoonsIusedto
watchwhenIwasakid.
IrememberUncleScroogehavingaMoneyBinwherehestoredallhis
money.InsidetheMoneyBin,therewasamoneyswimmingpool.
DivingintoitwasoneofUncleScrooge’sfavoritethings.
TThewritersusedthisdailyswimtofulfillthestorytellingrule“show,
don’ttell”.ThisbehaviorshowcasesoneofUncleScrooge’smain
characteriscs.Hedoesn’tlikespendingmoney.Infact,hesavesall
hispennies.
#73CharacterBehavior

13. #74CharacterHabitsandBeliefs
10

14. #75CharacterHopesandDreams
11
#76CharacterTalentsandAbilies

15. Talentsandabiliescanbeexploredinyourstorysomakesureto
giveitsomethought.
#77CharacterFears
12

16. #78CharacterSecrets
13
#79Hero(Archetype)

17. 14

18. #80Mentor(Archetype)
15
#81ThresholdGuardian(Archetype)

19. Obi-Wanusestheforce.TheStormtroopersletthempass.Lukeand
Obi-WanenterthecanteenandmeetHanSoloforthefirst me.The
bandisassembledandthisgalaccadventurebegins.
Inthisstory,theStormtroopersplaytheroleofthethreshold
guardiansbecausetheytrytostopthehero.
#82Herald(Archetype)
Theheraldusuallybringsachallengetothehero.Itcanalso
announcethecomingofasubstan alchange.
In2018,ElonMuskwenttoSXSW inAusn,Texastospeakabouthis
currentprojectsnamelyhislife’sgoal:totakehumankindtoMars.
There’ssllalongwaytogobutsomeimportantmilestoneshave
alreadybeenachieved.
AAttheendofhistalk,oneofthequesonshegotviaTwierwas:
“Mars,howcanwehelp?”
ElonMuskhasbeenannouncingchangeformanyyearsnow.Hehas
beenoneoftheheraldsofoursociety.
#83Shapeshier(Archetype)
Theshapeshierprimarycharacteriscistobringdoubtand
suspensetoyourstory.
16

20. #84Shadow(Archetype)
17

21. characterisanexcellentexampleofashadowarchetype.Heisreally
evil,notlikeDarthVaderevil,butadifferenttypeofevilbecausehe
isasadist.
Ifyouwatchtherelaonshiphehaswiththemaincharacters,
secondarycharacters,andhisbrother,you’llgettoknowhisdifferent
layers.
#85Ally(Archetype)
#86Trickster(Archetype)
18

22. #87ConclusionSeries5–Characters
19

23. YoucanfindallStorySDepisodes-Series5at
h ps://storysd.com/episodes/characters/
Episode67–IntroduconSeries5–Characters
Book-Wonderbook:TheIllustratedGuidetoCreangImaginave
FiconbyJeffVanderMeerandJeremyZerfoss
Episode68-CharacterName
Project-LegoKronkiwongiProject
EEpisode69-CharacterPhysicalAppearance
Series-HarryPo er
Episode70–CharacterWardrobe
Resource-DisneyNameTags
Episode71–CharacterLanguage
Series-GameofThrones
Episode72–CharacterVoice
RResource-FlightA endantsSouthwestAirlines
Episode73-CharacterBehavior
Book-CreangCharacterArcsbyK.M.Weiland
Episode74–CharacterHabitsandBeliefs
Documentary-JoséandPilar
Episode75-CharacterHopesandDreams
BBook-Grit:The PowerofPassion and Perseverance byAngela
Duckworth
20
RecommendedResources

24. Episode76-CharacterTalentsandAbilies
Book-TheFutureofHumanitybyMichioKaku
Episode77-CharacterFears
Book-Originals:HowNon-conformistsChangetheWorldbyAdam
Grant
Episode78-CharacterSecrets
BBook-Why?:WhatMakesUsCuriousbyMarioLivio
Episode79–Hero(Archetype)
Book-TheWriter'sJourney-MythicStructureforWritersby
ChristopherVogler
Episode80–Mentor(Archetype)
Book-LeonardoDaVincibyWalterIsaacson
Episode81-ThresholdGuardian(Archetype)
BBook-When:TheScien ficSecretsofPerfectTimingbyDanielH.
Pink
Episode82–Herald(Archetype)
Book-ElonMuskbyAshleeVance
Episode83–Shapeshier(Archetype)
ShortFilm-PussinBoots-TheThreeDiablos
Episode84–Shadow(Archetype)
SSeries-OutlanderbyDianaGabaldon
Episode85–Ally(Archetype)
Resource-StuffedGiraffe-Ritz-CarltonHotels
Episode86–Trickster(Archetype)
Movie-Shrek
Episode87–ConclusionSeries5–Characters
Movie-MenofHonor
21

25. SinceIcanremember,Iwasalwayscompletedfascinatedbystories.
EventhoughIwastakingaBusinessAdministraonDegree,my
colleaguesknewmeas“thegirlwhobingewatchesmovies”!
IcompletedmyPh.D.inDigitalMedia–AudiovisualandInteracve
ContentCreaon,a erdoingseveralcoursesaroundtheworld
connectedtothedifferentaspectsoffilmmaking.
IhIhavecreatedandproducedstoriesinmanyformatsbutsince2010,
myfocushasbeenontransmediastorytellingprojectslikeTravelPlot
PortoandStorySD.
Iloveteachingandspeakingaboutstorytellingandtothisday,I
con nuetobeknownas“thegirlwholovesstories”!
#KeepMovingForward
SoraiaFerreira
AboutSoraiaFerreira,Ph.D.
22

26. 23
[SXSW].(2019,Feb25).ElonMuskonHumanLifeBeyondEarth|
SXSW [VideoFile].Retrievedfrom
h ps://www.youtube.com/watch?v=tAiaxgaJN7A
Anderson,D.K.(Producer)&Docter,P.(Director).(2001).Monsters,
Inc.[Mo onPicture].USA:BuenaVistaPictures.
BBadalato,B.(Producer),Teitel,R.(Producer)&Tillman,G.(Director).
(2002).MenofHonor[Mo onPicture].USA:FoxSearchlight
Pictures.
Barks,C.(1952).UncleScrooge[Cartoon].
Clements,R.(Producer),Musker,J.(Producer),Clements,R.(Director)
&Musker,J.(Director).(1989).TheLileMermaid[Mo onPicture].
USA:BuenaVistaPictures.
DDelVecho,P.(Producer),Buck,C.(Director)&Lee,J.(Director).
(2013).Frozen[Mo onPicture].USA:WaltDisneyStudios.
DiBonaventura,L.(Producer),DeSanto,T.(Producer),Murphy,D.
(Producer),Bryce,I.(Producer)&Bay,M.(Director).(2017).
Transformers:TheLastKnight[Mo onPicture].USA:Paramount
Pictures.
Gabaldon,D.(1991).Outlander.DelacorteBooks.
HHemwall,G.(Producer),Nocifora,A.(Producer),Baiers,A.(Producer)
&Danton,J.(Producer).(2017).StarTrekDiscovery[Television
Series].USA:CBSTelevisionStudios.
Hilburn,S.(2012).Midas&Medusa:AVeryBriefAffair[Online
image].Retrievedfrom
h p://mythfolklore.blogspot.com/2018/02/midas-and-medusa.html
Bibliography

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Isaacson,W.(2018).LeonardoDaVinci.Simon&SchusterUK;First
Edion.
Kurtz,G.(Producer)&Lucas,J.(Director).(1977).StarWars:Episode
IV–ANewHope[Mo onPicture].USA:20thCenturyFox.
Marshal,F.(Producer)&Spielberg,S.(Director).(2008).IndianaJones
andtheKingdomoftheCrystalSkull[Mo onPicture].USA:
ParamountPictures.
MMendes,M.(Director).(2010).JoséePilar[Documentary].
Norman,R.(Director).(2017).America’sGotTalent.USA:NBC.
Osborne,B.M.(Producer),Jackson,P.(Producer),Walsh,F.
(Producer),Sanders,T.(Producer)&Jackson,P.(Director).(2001).The
LordoftheRings[Mo onPicture].USA:NewLineCinema.
Rowling,J.K.(1997-2007).HarryPo erSeries.Bloomsbury
Publishing.
SShay,G.(Producer),Hudson,T.(Producer)&Hui,R.(Director).(2012).
PussinBoots:TheThreeDiablos[Short].USA:ParamountHome
Entertainment.
VanderMeer,J.(2013).Wonderbook:TheIllustratedGuideto
CreangImaginaveFicon.HarryN.Abrams;FirstPrin ngedion.
Vogler,C.(2007).Writer'sJourney:MythicStructureforWriters.
MichaelWieseProducon;ThirdEdion.
WWarner,A.(Producer),Lipman,D.(Producer),Williams,J.(Producer),
Adamson,A.(Director),Asbury,K.(Director)&Vernon,C.(Director).
(2004).Shrek2[Mo onPicture].USA:DreamWorksPictures.
Bibliography

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Weiland,K.M.(2016).CreangCharacterArcsWorkbook:The
Writer'sReferencetoExcep onalCharacterDevelopmentand
CreaveWring.PenForASwordPublishing.
Bibliography

29. #KEEPMOVINGFORWARD
STORYSD.COM