To outsource or bring in-house? That is the question many retailers have been pondering in recent years. Learn How to be succesful at Direct Response Advertising with this amazing eGuide! More info about Facebook Advertising here: https://stitcherads.com/blog/

1. Learn how to be successful at DR on
Facebook, all for less than you think.
Self-Serve Direct
Response Advertising
on Facebook for
Retailers

2. Contents
Introduction....................................................................................................3
Recap: Self-Serve Benefits.......................................................................4
What features should you be looking for in a self-service
platform?.......................................................................................................... 5
What should you be paying for these features?........................7
Examples of Rules Needed for Self-Serve.......................................8
Example of Self-Serve Success...............................................................8
Conclusion......................................................................................................13

3. 3 stitcherads.com
Introduction
To outsource or bring in-house? That is the question many retailers
have been pondering in recent years. Self-serve, in-house is proving to
be the winner of that debate, for online retailers especially.
Online retail marketing efforts are increasingly being brought in-house
rather than outsourcing to external agencies. StitcherAds has quite a
few customers who made that shift. Flash sale sites, innovators and
early adopters of trends in retail marketing, tend to experiment with
agencies and managed service partners. But often they find that the
rapid changes in inventory, changes in price, the need to act quickly –
can make a successful agency relationship built around direct response
advertising goals tricky, if not impractical.
Understanding what features you need in a self-serve platform and how
it will fit your budget, is a crucial factor in deciding what tool to use. This
paper looks at key features required for direct response advertising and
reviews pricing models.

4. 4 stitcherads.com
Cost
Removing the third party means you have more budget for advertising, as
you are not paying for a managed service. The accrued savings can be used
to strengthen your ad campaigns, as you can increase your ad budget and
bids.
Control
Complete ownership of ads means you can apply industry knowledge and
manage the campaigns precisely how you want. You control the design, the
execution and the reporting.
Speed
The time to getting your campaign live will be dramatically reduced as you
are not using a third party. The clue is in the name, ‘direct response’. In most
aspects of business, response has to be quick, as quick as it can. Therefore,
adding an additional layer to a process is going to increase response time.
Retailers need to be able to act when necessary, so handling the direct
response ads makes perfect sense. Responding to your competitors, stock
levels, or offering a discount are all decisions that if delayed, can cost your
business money.
Self-Serve Benefits:
A quick recap on why self-serve
is the only choice for online
retailers

5. 5 stitcherads.com
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