Direct Response Advertising Tips for Ecommerce: 4 Insights to help you with your Direct Response Marketing Campaigns.

1. MORE CUSTOMERS. LESS TIME.
Direct Response Marketing Tips for Ecommerce

2. Direct response marketing is a $170 billion industry.
It relies on a few concepts that have existed for half a
century. The concepts haven’t changed over the years, but
the internet has helped them mature and come to greater
fruition.
With direct response marketing and advertising, each
response—and more importantly purchase—is attributed
to a specific advertisement.
Ecommerce direct response marketing uses the internet
as a direct response medium.

3. 1. Prospecting
15!
In the old days, direct response advertising was used to reach
individuals via mailing lists.
Email was the natural successor to direct mailing.
These days there are platforms, such as Facebook and Twitter,
where identity targeting can be used for direct marketing.
Rather than focusing on followers, fans and likes—something a
general or brand marketer would do—target individuals to gain
prospects not “likes.”

4. The trend away from “brand” spend and toward direct
response is incredibly prevalent within the retail industry.
The split within retail is:
3
16!
ct Re7s0p%o
nse Advertising
Using Facebook’s Lookalike Audiences and Custom Web
Audiences you increase your likelihood of turning new prospects
into loyal customers.
30%
Brand
70%
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[1]
[1] StitcherAds, ‘Direct Response Marketing Tips for Ecommerce.’

5. 2. Showcasing your Product
17!
In the old days your headline was the most important
thing about product marketing. Advertising genius of
that day, David Ogilvy, said the following:
“On average, five times as many people read the
headline as read the body copy. It follows that, if you
don’t sell the product in your headline, you have
wasted 80 percent of your money.” [2]
[2] David Ogilvy

6. 18!
Times have changed, with social media platforms
relying primarily on “headlines” and images to convey a
message and capture people’s attention.
Ecommerce marketers are at an advantage with the
purchase only a click away from the showcased
product.

7. 3. Offer Something People Want
19!
Pretargeting people with what they want, is the best way to
produce results with direct response marketing.
Many flash sale retailers realize this and make
offers specifically around what their subscribers
are interested in.

8. 20!
Mobile shopping is huge and continuing to grow
rapidly.
According to a recent survey:
“75% of mobile shoppers have
used a mobile coupon.”
[3]
[3] StitcherAds, ‘Direct Response Marketing Tips for Ecommerce.’

9. 21!
Why not consider targeting mobile users with a
mobile only coupon this holiday season?
Last year, during the
holiday shopping season,
one third of
Ecommerce purchases
were made via a mobile
device (smartphone or
tablet).

10. 4. Measuring Success
Conversions matter the most when it comes to Ecommerce, so why
not measure success and optimize campaigns this way?
Companies using conversion measurement with CPM bidding on
Facebook have seen a 40 percent lower cost per conversion when
compared to Cost Per Click (CPC).
22!

11. 23!
In order to start measure and optimizing
for conversions, you’ll need to add
tracking code to your website.
You can read about
setting up a Facebook campaign for
retail business and creating a custom
audience that can be used for measuring
conversions.

12. Why not sign up to StitcherAds
14 day Free Trial and start your direct response
advertising …