International SEO: Beating Big Brands by Picking Fights You Can Win

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- Event: https://seo.zraz.sk/ 2020 - More background info: https://www.contentkingapp.com/academy/international-seo/ and https://www.searchenginejournal.com/beat-big-brands-seo/347116/.

Marketing

International SEO
Beating big brands by picking ﬁghts you can win!
#SEOzraz 2020

• ContentKing
• Boutique SEO agency
• In-house SEO
2015 - now
2009 - 2015
2006 - 2009
Steven van Vessum

Real-time SEO Auditing and Content Tracking

International SEO 
can be an uphill battle.

Fierce competition with
massive €1M/mo budgets.

Do you give up?
F#ck no!
You just need to rethink your
approach.

Don’t charge head on.
Work smarter (not harder).

Large brands have a hard
time executing SEO
strategies well.
Good news

Slow decision-making
processes.
Good news

They often use legacy
systems and have code
freezes.
Good news

Required: 
- Blood.
- Sweat.
- Tears.
 
But it can be done!

Speed & Flexibility
Play to your strengths

Guts  
 
(Hold My Beer)
Play to your strengths

Content gaps
Find opportunities in tough markets

Upcoming trends
Find opportunities in tough markets

Check analytics to see 
where people love you.
Look beyond tough markets

What other markets may 
be a great ﬁt?
Look beyond tough markets

Draw inspiration from what’s
working, and localize.
Look beyond tough markets

MarketingMiner
Look beyond tough markets > Examples

Hollandbikeshop
Look beyond tough markets > Examples

ContentKing
Look beyond tough markets > Examples
- First: NL + CZ 
- Then: EN (US)

Create the best content out
there: high barrier to entry.

• Differences in language
• Local currencies
• Local phone numbers
• Local social proof
International SEO best practices

• Addressing the right way
• Local images
• Local colors
• Site structure
• hreﬂang
International SEO best practices

Thank you for your attention — let’s keep in touch!
Steven van Vessum
stevenvvessum
linkedin.com/in/stevenvanvessum
steven.land

Exclusive offer for #SEOzraz
First 6 weeks for free.
Create a trial account: contentking.cz/seo-zraz/

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International SEO: Beating Big Brands by Picking Fights You Can Win

1. International SEO Beating big brands by picking ﬁghts you can win! #SEOzraz 2020

2. Why listen to me?

3. • ContentKing • Boutique SEO agency • In-house SEO 2015 - now 2009 - 2015 2006 - 2009 Steven van Vessum

4. Real-time SEO Auditing and Content Tracking

5. The challenge

6. International SEO  can be an uphill battle.

7. Fierce competition with massive €1M/mo budgets.

8. Do you give up? F#ck no! You just need to rethink your approach.

9. Pick battles you can win

10. Don’t charge head on. Work smarter (not harder).

11. Large brands are far from perfect….

12. Large brands have a hard time executing SEO strategies well. Good news

13. Slow decision-making processes. Good news

14. They often use legacy systems and have code freezes. Good news

15. Required:  - Blood. - Sweat. - Tears.   But it can be done!

16. Play to your strenghts

17. Grit & Passion Play to your strengths

18. Speed & Flexibility Play to your strengths

19. Guts     (Hold My Beer) Play to your strengths

20. Get ready for the launch !

21. Find opportunities in  tough markets

22. Content gaps Find opportunities in tough markets

23. Upcoming trends Find opportunities in tough markets

24. Look beyond tough markets

25. Check analytics to see  where people love you. Look beyond tough markets

26. What other markets may  be a great ﬁt? Look beyond tough markets

27. Draw inspiration from what’s working, and localize. Look beyond tough markets

28. Examples Look beyond tough markets

29. MarketingMiner Look beyond tough markets > Examples

30. Hollandbikeshop Look beyond tough markets > Examples

31. ContentKing Look beyond tough markets > Examples - First: NL + CZ  - Then: EN (US)

32. Create the best content out there: high barrier to entry.

33. International SEO   best practices

34. • Differences in language • Local currencies • Local phone numbers • Local social proof International SEO best practices

35. • Addressing the right way • Local images • Local colors • Site structure • hreﬂang International SEO best practices

36. Thank you for your attention — let’s keep in touch! Steven van Vessum stevenvvessum linkedin.com/in/stevenvanvessum steven.land

37. Exclusive offer for #SEOzraz First 6 weeks for free. Create a trial account: contentking.cz/seo-zraz/