International SEO: Beating Big Brands by Picking Fights You Can Win

•

0 gefällt mir•300 views

- Event: https://seo.zraz.sk/ 2020 - More background info: https://www.contentkingapp.com/academy/international-seo/ and https://www.searchenginejournal.com/beat-big-brands-seo/347116/.

Marketing

International SEO
Beating big brands by picking ﬁghts you can win!
#SEOzraz 2020

• ContentKing
• Boutique SEO agency
• In-house SEO
2015 - now
2009 - 2015
2006 - 2009
Steven van Vessum

Real-time SEO Auditing and Content Tracking

International SEO 
can be an uphill battle.

Fierce competition with
massive €1M/mo budgets.

Do you give up?
F#ck no!
You just need to rethink your
approach.

Don’t charge head on.
Work smarter (not harder).

Large brands have a hard
time executing SEO
strategies well.
Good news

Slow decision-making
processes.
Good news

They often use legacy
systems and have code
freezes.
Good news

Required: 
- Blood.
- Sweat.
- Tears.
 
But it can be done!

Speed & Flexibility
Play to your strengths

Guts  
 
(Hold My Beer)
Play to your strengths

Content gaps
Find opportunities in tough markets

Upcoming trends
Find opportunities in tough markets

Check analytics to see 
where people love you.
Look beyond tough markets

What other markets may 
be a great ﬁt?
Look beyond tough markets

Draw inspiration from what’s
working, and localize.
Look beyond tough markets

MarketingMiner
Look beyond tough markets > Examples

Hollandbikeshop
Look beyond tough markets > Examples

ContentKing
Look beyond tough markets > Examples
- First: NL + CZ 
- Then: EN (US)

Create the best content out
there: high barrier to entry.

• Differences in language
• Local currencies
• Local phone numbers
• Local social proof
International SEO best practices

• Addressing the right way
• Local images
• Local colors
• Site structure
• hreﬂang
International SEO best practices

Thank you for your attention — let’s keep in touch!
Steven van Vessum
stevenvvessum
linkedin.com/in/stevenvanvessum
steven.land

Exclusive offer for #SEOzraz
First 6 weeks for free.
Create a trial account: contentking.cz/seo-zraz/

Empfohlen

SEO Audits - A framework for successDamon Gochneaur

The Importance of E.A.T and Your Blog Strategy - Authoritas 'Tea-time SEO' Se...Authoritas

#BrightonSEO What Makes a Good SEO StrategyChris Simmance

Turn Digi May 21st 2020 - Paige Hobart - Navigating the Search LandscapePaige Hobart

How a year of SEO split testing changed how I thought SEO workedDominic Woodman

7 Key Elements for an Effective SEO Strategy - WebforKevin Getch

Setting up an SEO strategy from scratchSerenaPearson2

SearchLeeds 2019 - Matt Howells-Barby - Everything you need to know before sc...SearchLeeds

Empfohlen

SEO Audits - A framework for successDamon Gochneaur

The Importance of E.A.T and Your Blog Strategy - Authoritas 'Tea-time SEO' Se...Authoritas

#BrightonSEO What Makes a Good SEO StrategyChris Simmance

Turn Digi May 21st 2020 - Paige Hobart - Navigating the Search LandscapePaige Hobart

How a year of SEO split testing changed how I thought SEO workedDominic Woodman

7 Key Elements for an Effective SEO Strategy - WebforKevin Getch

Setting up an SEO strategy from scratchSerenaPearson2

SearchLeeds 2019 - Matt Howells-Barby - Everything you need to know before sc...SearchLeeds

SEO Pricing & Cost ProposalSolution Point

SearchLeeds 2019 - Jen Hoffman - DeepCrawl - The business value of technical SEOSearchLeeds

SEO predavanje sa ekonomskog fakulteta u OsijekuToni Aničić

In-House SEO Strategies Southern Methodist University

Sales Funnel & Content Marketing Audits Rhea Drysdale

Christoph Cemper - Advanced Link Audit & Google UpdatesWebrazzi

Why You Should Invest in Technical SEO by Ruth Burr ReedyGlen Dimaandal

Practical SEO for Developers - An IntroductionNoel Flowers

Aleyda Solis — SEO for Marketplaces and e-Commerce WebsitesSemrush

SeoKZ Ruman

SEO for Enterprise: Stuff You Can Do Yourself!Adam Audette

Surviving Seasonal SEOSteph Whatley

Make Web Not War 2010iProspect Canada

SEO Reporting to Impress: How to Successfully Report your SEO Efforts & Resul...Aleyda Solís

E-A-T LOCAL SEO SEMpdx 2021Andrew Shotland

Jon Cooper - Creative Link BuildingWebrazzi

Using SEO Tactics To Improve Your PPC - Expanded EditionJulie Friedman Bacchini

In-House SEO Strategy - Gourmet EditionMasaki Okazawa

Local SEO Ranking Factors and Citations with Darren Shaw of WhitesparkGail Gardner

How to get 10x better at SEO, without learning any more SEO - BrightonSEO Oct...DanielCartland

Kirsty hulse advanced keyword researchEdge Global Media Group

Let's talk business digital marketing strategiesThe Events Agency

Weitere ähnliche Inhalte

Was ist angesagt?

SEO Pricing & Cost ProposalSolution Point

SearchLeeds 2019 - Jen Hoffman - DeepCrawl - The business value of technical SEOSearchLeeds

SEO predavanje sa ekonomskog fakulteta u OsijekuToni Aničić

In-House SEO Strategies Southern Methodist University

Sales Funnel & Content Marketing Audits Rhea Drysdale

Christoph Cemper - Advanced Link Audit & Google UpdatesWebrazzi

Why You Should Invest in Technical SEO by Ruth Burr ReedyGlen Dimaandal

Practical SEO for Developers - An IntroductionNoel Flowers

Aleyda Solis — SEO for Marketplaces and e-Commerce WebsitesSemrush

SeoKZ Ruman

SEO for Enterprise: Stuff You Can Do Yourself!Adam Audette

Surviving Seasonal SEOSteph Whatley

Make Web Not War 2010iProspect Canada

SEO Reporting to Impress: How to Successfully Report your SEO Efforts & Resul...Aleyda Solís

E-A-T LOCAL SEO SEMpdx 2021Andrew Shotland

Jon Cooper - Creative Link BuildingWebrazzi

Using SEO Tactics To Improve Your PPC - Expanded EditionJulie Friedman Bacchini

In-House SEO Strategy - Gourmet EditionMasaki Okazawa

Local SEO Ranking Factors and Citations with Darren Shaw of WhitesparkGail Gardner

Was ist angesagt? (19)

SEO Pricing & Cost Proposal

SearchLeeds 2019 - Jen Hoffman - DeepCrawl - The business value of technical SEO

SEO predavanje sa ekonomskog fakulteta u Osijeku

In-House SEO Strategies

Sales Funnel & Content Marketing Audits

Christoph Cemper - Advanced Link Audit & Google Updates

Why You Should Invest in Technical SEO by Ruth Burr Reedy

Practical SEO for Developers - An Introduction

Aleyda Solis — SEO for Marketplaces and e-Commerce Websites

Seo

SEO for Enterprise: Stuff You Can Do Yourself!

Surviving Seasonal SEO

Make Web Not War 2010

SEO Reporting to Impress: How to Successfully Report your SEO Efforts & Resul...

E-A-T LOCAL SEO SEMpdx 2021

Jon Cooper - Creative Link Building

Using SEO Tactics To Improve Your PPC - Expanded Edition

In-House SEO Strategy - Gourmet Edition

Local SEO Ranking Factors and Citations with Darren Shaw of Whitespark

Ähnlich wie International SEO: Beating Big Brands by Picking Fights You Can Win

How to get 10x better at SEO, without learning any more SEO - BrightonSEO Oct...DanielCartland

Kirsty hulse advanced keyword researchEdge Global Media Group

Let's talk business digital marketing strategiesThe Events Agency

Bss training-h ubGaurav Pratap

Life At A StartupOzzie Diaz

Magic of Getting Found Part Irjb66

2018 MEDA Annual Conference - Site Selection / Business AttractionMaryland Economic Development Association (MEDA)

What's New On Google - September 2013 Sessionblue2purple

BrightEdge Share15 - S303: International Search & Localization - Melissa WalnerBrightEdge Technologies

The LinkedIn "WHY" for Search and Staffing ProfessionalsLinkedIn Talent Solutions

[Webinar] How to Improve your Sales Pipeline by 37% with a Recruitment Award Barclay Jones: Making Recruiters More Successful

DF15 Startup Summit: Building a Killer Sales TeamMike Kreaden

Marketing Concepts - Go-to-Market TemplatesFour Quadrant LLC

Zone Lecture, October 14th 2010, How to Get to No1 in GoogleZone Glyndwr University

Eleven Essentials To Fiscal Excellence for EntrepreneursStephen King

SEO iGamingStefano Gorgoni

SEO Workshop for Cardiff Metropolitan UniSteve Morgan

10 Ways Startups can Compete with Giants Using SEOJointviews

Nouweb presenationGenerate UK

Nouweb Launch Event - 9th November 2011 - ReadingGenerate UK

Ähnlich wie International SEO: Beating Big Brands by Picking Fights You Can Win (20)

How to get 10x better at SEO, without learning any more SEO - BrightonSEO Oct...

Kirsty hulse advanced keyword research

Let's talk business digital marketing strategies

Bss training-h ub

Life At A Startup

Magic of Getting Found Part I

2018 MEDA Annual Conference - Site Selection / Business Attraction

What's New On Google - September 2013 Session

BrightEdge Share15 - S303: International Search & Localization - Melissa Walner

The LinkedIn "WHY" for Search and Staffing Professionals

[Webinar] How to Improve your Sales Pipeline by 37% with a Recruitment Award

DF15 Startup Summit: Building a Killer Sales Team

Marketing Concepts - Go-to-Market Templates

Zone Lecture, October 14th 2010, How to Get to No1 in Google

Eleven Essentials To Fiscal Excellence for Entrepreneurs

SEO iGaming

SEO Workshop for Cardiff Metropolitan Uni

10 Ways Startups can Compete with Giants Using SEO

Nouweb presenation

Nouweb Launch Event - 9th November 2011 - Reading

Mehr von Steven van Vessum

BrightonSEO October 2022 - Log File Analysis - Steven van Vessum.pdfSteven van Vessum

Improving Crawling and Indexing using Real-Time Log File InsightsSteven van Vessum

SEO Quality Assurance: Just How Needed Is It? 1,300 SEOs Respond — brightonSE...Steven van Vessum

SEO Quality Assurance: Just How Needed Is It? 1,300 SEOs respondSteven van Vessum

ContentKing - Digital Olympus - SEO DisastersSteven van Vessum

[DUTCH] ContentKing - SEO Benelux - eCommerce SEO failsSteven van Vessum

Doing SEO in The Netherlands - SEOloger October 2017Steven van Vessum

Sustainable growth with the Continuous SEO ProcessSteven van Vessum

The Continuous SEO Process (WebExpo, September 2016)Steven van Vessum

SEOloger - December 2016Steven van Vessum

Mehr von Steven van Vessum (10)

BrightonSEO October 2022 - Log File Analysis - Steven van Vessum.pdf

Improving Crawling and Indexing using Real-Time Log File Insights

SEO Quality Assurance: Just How Needed Is It? 1,300 SEOs Respond — brightonSE...

SEO Quality Assurance: Just How Needed Is It? 1,300 SEOs respond

ContentKing - Digital Olympus - SEO Disasters

[DUTCH] ContentKing - SEO Benelux - eCommerce SEO fails

Doing SEO in The Netherlands - SEOloger October 2017

Sustainable growth with the Continuous SEO Process

The Continuous SEO Process (WebExpo, September 2016)

SEOloger - December 2016

Kürzlich hochgeladen

Wide Format Resource Guide | PrintActionVictoria Gaitskell

Bioremediation Technology and Services Market Analysis 2024-32prajaktabandeinkwood

NexGen Alignment: ABM’s Role in Uniting Marketing and SalesDemandbase

Japanese Sauna Hat Trends - Totonoete Inc.SejuTakayama

Awesome Free Global Opportunity Online Mining Crypto Currency On Your Mobile...faugserv

SES London 2009 Beyond Linkbait Greg Jarboe.pptGreg Jarboe

Webinar: What the Hell is Legitimate Interest?NapierPR

Ash By Ash Benson Rebrand Creative DirectionMark Milutin

How to Track, Measure & Communicate SEO ResultsMunene Kelvin

Jesse Saez: A Journey of Dedication and Success in the Automotive Industryjesse Saez

How to Scale Your Digital Marketing Services in 2024Jomer Gregorio

Blue and Yellow Illustrative Digital Education Presentation (1).pptxayush20231

Link Building in 2024: What Works, What Doesn't, and What's NextSearch Engine Journal

Report-on-Tech-Marketing-in-B2B-fintech-industry-2024-1.pdfhello268406

Ultimate Guide to Personal Branding on LinkedIn.pdfBryan Philips

SocialMedia Marketing Plan for TheSparksFoundationnoufiraahmd

How Your Platform Can Achieve a 90% Demo-to-Customer CVRAnton Shulke

TikTok: The Cultural Revolution in 10 minutes! Tasos Veliadis

Case Study- Canadian Korean Honey Market_.pdfTIFFANY JUBILEE

Media Wall Street | Best Branding And Marketing Agency In ChandigarhMedia Wall Street Best Branding and Marketing Agency in Chandigarh

Kürzlich hochgeladen (20)

Wide Format Resource Guide | PrintAction

Bioremediation Technology and Services Market Analysis 2024-32

NexGen Alignment: ABM’s Role in Uniting Marketing and Sales

Japanese Sauna Hat Trends - Totonoete Inc.

Awesome Free Global Opportunity Online Mining Crypto Currency On Your Mobile...

SES London 2009 Beyond Linkbait Greg Jarboe.ppt

Webinar: What the Hell is Legitimate Interest?

Ash By Ash Benson Rebrand Creative Direction

How to Track, Measure & Communicate SEO Results

Jesse Saez: A Journey of Dedication and Success in the Automotive Industry

How to Scale Your Digital Marketing Services in 2024

Blue and Yellow Illustrative Digital Education Presentation (1).pptx

Link Building in 2024: What Works, What Doesn't, and What's Next

Report-on-Tech-Marketing-in-B2B-fintech-industry-2024-1.pdf

Ultimate Guide to Personal Branding on LinkedIn.pdf

SocialMedia Marketing Plan for TheSparksFoundation

How Your Platform Can Achieve a 90% Demo-to-Customer CVR

TikTok: The Cultural Revolution in 10 minutes!

Case Study- Canadian Korean Honey Market_.pdf

Media Wall Street | Best Branding And Marketing Agency In Chandigarh

International SEO: Beating Big Brands by Picking Fights You Can Win

1. International SEO Beating big brands by picking ﬁghts you can win! #SEOzraz 2020

2. Why listen to me?

3. • ContentKing • Boutique SEO agency • In-house SEO 2015 - now 2009 - 2015 2006 - 2009 Steven van Vessum

4. Real-time SEO Auditing and Content Tracking

5. The challenge

6. International SEO  can be an uphill battle.

7. Fierce competition with massive €1M/mo budgets.

8. Do you give up? F#ck no! You just need to rethink your approach.

9. Pick battles you can win

10. Don’t charge head on. Work smarter (not harder).

11. Large brands are far from perfect….

12. Large brands have a hard time executing SEO strategies well. Good news

13. Slow decision-making processes. Good news

14. They often use legacy systems and have code freezes. Good news

15. Required:  - Blood. - Sweat. - Tears.   But it can be done!

16. Play to your strenghts

17. Grit & Passion Play to your strengths

18. Speed & Flexibility Play to your strengths

19. Guts     (Hold My Beer) Play to your strengths

20. Get ready for the launch !

21. Find opportunities in  tough markets

22. Content gaps Find opportunities in tough markets

23. Upcoming trends Find opportunities in tough markets

24. Look beyond tough markets

25. Check analytics to see  where people love you. Look beyond tough markets

26. What other markets may  be a great ﬁt? Look beyond tough markets

27. Draw inspiration from what’s working, and localize. Look beyond tough markets

28. Examples Look beyond tough markets

29. MarketingMiner Look beyond tough markets > Examples

30. Hollandbikeshop Look beyond tough markets > Examples

31. ContentKing Look beyond tough markets > Examples - First: NL + CZ  - Then: EN (US)

32. Create the best content out there: high barrier to entry.

33. International SEO   best practices

34. • Differences in language • Local currencies • Local phone numbers • Local social proof International SEO best practices

35. • Addressing the right way • Local images • Local colors • Site structure • hreﬂang International SEO best practices

36. Thank you for your attention — let’s keep in touch! Steven van Vessum stevenvvessum linkedin.com/in/stevenvanvessum steven.land

37. Exclusive offer for #SEOzraz First 6 weeks for free. Create a trial account: contentking.cz/seo-zraz/