The document discusses how apps are evolving to take advantage of new technologies like sensors, wearables, location data, and context information. It suggests that apps will increasingly blend into both the physical world, through proximity sensors and direct interaction, and the digital world, by creating and using contextual data. This will allow apps to act as "hubs" between users and their environment. The document concludes that apps will be an important part of the emerging "context economy" by creating, acquiring, and using contextual data and information in many business sectors.

1. Are Apps Eating The World ?
Picture “Smartphone photograph at vigil for Trayvon Martin” by
Timoty Krause https://flic.kr/p/bGiCrV.
Creative Commons Attribution 2.0 Generic
AppsCity, Ghent, May 2014

2. About…
steven.vandenberghe@sirris.be
be.linkedin.com/in/stevenvandenberghe/
@stvdberghe
http://blog.sirris.be/software-ict/
2© sirris | www.sirris.be | info@sirris.be | May 20, 2014

3. © sirris | www.sirris.be | info@sirris.be | May 20, 2014 3
Apps are
everywhere

4. O2
Can’t live without it
E-mail
…
Eases pain
Uber
BI Tools
…
Addictive but not vital
Games
…
Janet J. Kraus, Harvard Business School
4© sirris | www.sirris.be | info@sirris.be | May 20, 2014

5. Addictive but not vital
Games
…
Janet J. Kraus, Harvard Business School
Can’t live without it
E-mail
…
Eases pain
Uber
BI Tools
…
App often only one
part of the service
5© sirris | www.sirris.be | info@sirris.be | May 20, 2014
App often
the core

6. 6© sirris | www.sirris.be | info@sirris.be | May 20, 2014

7. O2
Can’t live without it
E-mail
…
Eases pain
Uber
BI Tools
…
Janet J. Kraus, Harvard Business School
Connectivity
Cloud
7© sirris | www.sirris.be | info@sirris.be | May 20, 2014

8. Apps as
your
personal
assistant
(B2C & B2B)
8© sirris | www.sirris.be | info@sirris.be | May 20, 2014

9. Age of Internet
Age of Mobile
Age of Context
9© sirris | www.sirris.be | info@sirris.be | May 20, 2014

10. © sirris | www.sirris.be | info@sirris.be | May 20, 2014 10
1987

11. © sirris | www.sirris.be | info@sirris.be | May 20, 2014 11
2014

12. © sirris | www.sirris.be | info@sirris.be | May 20, 2014 12
Geo Data
Sensors
Mobile
Wearables
Tactical
Action

13. Apps & The World
Data & Social
Sensors
Mobile
WearablesPhysical World 2.0
Context
13© sirris | www.sirris.be | info@sirris.be | May 20, 2014

14. Understanding
the world
with sensors & Data
http://pixabay.com/en/telescope-by-looking-view-122959/
14© sirris | www.sirris.be | info@sirris.be | May 20, 2014

15. Nike Hyperdunk + components
4 pressure sensors
Rechargable Bluetooth “connectors”
15© sirris | www.sirris.be | info@sirris.be | May 20, 2014

16. Other sensors in sports
• http://www.zepp.com/
16© sirris | www.sirris.be | info@sirris.be | May 20, 2014

17. Moving closer: Smart Textile
http://www.scribd.com/doc/145457660/TecInTex-Nano-Tera-2013-Bern-30-5-13#
17© sirris | www.sirris.be | info@sirris.be | May 20, 2014

18. To Ubiquitous Sensing
18© sirris | www.sirris.be | info@sirris.be | May 20, 2014
ByIMEC

19. Apps & The World
Data & Social
Sensors
Mobile
WearablesPhysical World 2.0
Context
19© sirris | www.sirris.be | info@sirris.be | May 20, 2014
Every
object is a
sensor

20. Annotating
Reality with
wearables/mobile &
data
https://www.flickr.com/photos/waferboard/
20© sirris | www.sirris.be | info@sirris.be | May 14, 2014

21. Virtual Reality
Multiple levels of “immersiveness”
21© sirris | www.sirris.be | info@sirris.be | May 20, 2014

22. Augmented Reality
Multiple levels of “immersiveness”
BMW concept
22© sirris | www.sirris.be | info@sirris.be | May 20, 2014

23. ‘ Low bandwidth’ challenge
Message need to be
• Timely, appropriate
• Short, “widgety”
• Fire & Forget
• Shared with other appsAnnotated Reality
Notifications
A lot of this also holds for “normal”
mobile notifications !
23© sirris | www.sirris.be | info@sirris.be | May 20, 2014

24. http://www.youtube.com/watch?v=DUaQi4xuUmM
B2B Workflow
24© sirris | www.sirris.be | info@sirris.be | May 20, 2014

25. Apps & The World
Data & Social
Sensors
Mobile
WearablesPhysical World 2.0
Context
25© sirris | www.sirris.be | info@sirris.be | May 20, 2014
From Pull
to Push

26. Physical
World 2.0
with
wearables/mobile &
sensors
https://www.flickr.com/photos/waferboard/
26© sirris | www.sirris.be | info@sirris.be | May 14, 2014

27. Apps blend in the physical world
Location
27© sirris | www.sirris.be | info@sirris.be | May 20, 2014
Touch GPS
Direct
Interaction
Optimal predicitability of
user intention

28. Apps blend in the physical world
Location
28© sirris | www.sirris.be | info@sirris.be | May 20, 2014
Touch GPS
iBeacon:
proximity
Direct
Interaction
Optimal predicitability of
user intention
sensor
mobile
Hub between
user and world

29. Services blend in the apps world
• Proximity
• Reviews
• Trust
• Payment
Search for
a service
Get the best
service for my
needs
29© sirris | www.sirris.be | info@sirris.be | May 20, 2014
• Location

30. Apps & The World
Data & Social
Sensors
Mobile
WearablesPhysical World 2.0
Context
30© sirris | www.sirris.be | info@sirris.be | May 20, 2014
From Virtual
back to Physical

31. © sirris | www.sirris.be | info@sirris.be | May 14, 2014 31
www.google.com/glass/start/
Are Apps
Eating
The World
Conclusion:
?

32. Apps part of the Context Economy
32© sirris | www.sirris.be | info@sirris.be | May 20, 2014
Apps

33. Apps part of the Context Economy
33© sirris | www.sirris.be | info@sirris.be | May 20, 2014
Create
context
Acquire
context
“The
Context
Chain”
(lots of B2B opportunities)
retail, manufacturing,
logistics, consumer
products, healthcare,
public safety, ERP,
finance, automotive,
…
Use Context

34. APIs, Dashboards
Algorithms
Smart Object
Smart Machine
Connectivity &
Interaction
Everything as a
Sensor/Actuator
Smart Workflow
…
34© sirris | www.sirris.be | info@sirris.be | May 20, 2014

35. 35© sirris | www.sirris.be | info@sirris.be | May 20, 2014
Help companies to define a
smart product,
service and/or process that
uses information
about itself, other products,
or its environment .

36. http://www.sirris.be
#sirris @stvdberghe
Steven.vandenberghe@sirris.be
http://www.smartinnovator.be