1. E-Commerce
Effective Measure in partnership with MMA Indonesia
Robin Muliady– Business Development Manager, Indonesia

2. Large untapped markets for eCommerce and Internet banking
35% polled had never
bought anything online,
Q
39% have never even
used Internet banking.
2

3. Internet banking is the door to eCommerce in SE Asia
Q: Do you currently use the Internet to make payments/transfer money or pay
utility bills with your bank?
61% Q 39%
Yes No
3

4. Internet banking users more inclined to buy online – 40% above others
Q: How often do you purchase products online?
Non-IB users 8% 8% 13% 12% 59%
Q
IB users 11% 29% 24% 16% 19%
Once a week Once a month Once a quarter Once bi-yearly Never
4

5. Internet banking clients tend to spend more online monthly
56% of …versus
Internet 32% that do
banking clients Q not do any
polled spend Internet
banking.
over US$50/
month online…
5

6. Internet banking users spend more online per transaction
Q: How much would you spend in a single online shopping transaction?
19%
63% of Internet banking users spend at least
7% USD100 per e-shopping transaction.
7% 8% up to USD100
Q
4% up to USD200
14% 5%
up to USD300
8%
up to USD 500
16%
11%
up to USD1k
IB users Non-IB users
6

7. Internet banking users more likely to prefer credit cards and Paypal
Q: What would be your preferred method of
payment for products purchased online?
16%
5%
34% of Internet banking users 4% 5%
preferred credit cards – 16% above 23%
non IB users.
Q 39%
Credit card
Bank transfer
34%
Limited credit card for online shopping 16%
Paypal
IB users Non-IB users
7

8. Gaining consumer trust is the 1st step towards eCommerce in SE Asia
40% polled do not
trust online payment
&
14% polled do not
trust the site.
8

9. Gaining this trust is evermore important in Indonesia
49% of
Indonesians polled
do not trust online
payment Q
vs
40% across SE
Asia.
9

10. eCommerce must offer more to overcome the ‘touch experience’
50% prefer to feel the
…but overall,
shoppers are
products in their hands before mostly satisfied
making a purchase… with online product
Q 50% choices and
delivery times.
19% 20%
12%
No interest in product Unsuitable product Prefer to touch and feel products Long delivery times
10

11. Travel-related items top the list of online purchases in SE Asia
72% Plane tickets and hotel bookings
featured as most purchased
48% items online.
35% 37%
22%
15% 16%
11

12. Women drive sales of cosmetics, fashion and books online
32% of women
58% of polled bought
women polled cosmetics online –
bought fashion 20% more than men
items online – &
25% more than 34% of women
men. polled bought
books online – 9%
more than men.
12

13. Local shopping sites are highly relevant
Other,
9% USA
sites,
32%
76% mainly purchase
products off sites from their
Q local countries – over 40%
EU
Local
sites, more than US sites.
sites,
76% 25%
13

14. For more info, register your details at:
www.effectivemeasure.com
Robin Muliady– Business Development Manager, Indonesia
robin.muliady@effectivemeasure.com