Steve Good presented on grassroots fundraising strategies for foundations and philanthropic organizations. He explained that grassroots fundraising involves empowering community members to support a cause through their own efforts and networks. For example, his organization Iron Phi challenges members to complete athletic feats and raise $1,000 each for ALS research and their fraternity foundation. Through this model, they have raised over $180,000 from 83 members and their donors. Grassroots programs can cultivate young donors, extend fundraising reach, and mobilize supporters to actively contribute through challenges that match their interests.

1. Grassroots Fundraising For Your Foundation & Philanthropic Partner Presented by Steve Good Director of Communications & Iron Phi, Phi Delta Theta Founder & CEO, GrassrootGive, LLC

2. Goals for the Presentation Educate you about grassroots fundraising, the trends that are fueling this movement and the importance of grassroots fundraising programs Have you thinking about fundraising in a whole different way Walk away enthused/with ideas

3. Let’s Have Some Fun! If I told you that I was going to __________ and raise $1,000 for _________ in the process, would you support me by making a donation?

4. A Little Bit About Me Millennial – Born in 1982 Live in a crazy Greek world Phi Delt Wanna-be long distance runner Social media nut Non-Profiter (Poor) Disgruntled MBA grad Former philanthropy chairman ALS Charity Runner & Iron Phi

6. So What’s My Point? You have many disposable income-challenged young millennials in your organization who want an opportunity to do good and show their loyalty to you. They have large networks that will support them in whatever they are trying to achieve, and they have the social tools to help them accomplish their goals.

7. The term “grassroots” is a term used to denote any kind of effort that derives most of its power and reason for being from a community and from common ordinary people. Grassroots FundraisingThe term “grassroots” is a term used to denote any kind of effort that derives most of its power and reason for being from a community and from common ordinary people.

8. Grassroots Fundraising Programs Involve many people in your fundraising efforts Enlarge your fundraising staff Cultivate young donors Extend donor pools Mobilize your people to “do good” The term “grassroots” is a term used to denote any kind of effort that derives most of its power and reason for being from a community and from common ordinary people.

9. Why You Should Embrace It Millennials want to make a difference Cultivate Young Donors Budget Constraints Extend your staff Social Media & The Groundswell

10. Whose Cause Is It?

11. Iron Phi Phi Delt’s Brotherhood of Athletes MissionTo strengthen the Phi Delta Theta International Fraternity and the impact it has on the fight against Lou Gehrig's disease through the fundraising and athletic efforts of its members.

12. Iron Phi Goals 2010 Goal - $100,000 (Achieved) 2011 Goal – Additional $200,000 2012 Goal - Additional $300,000 2013 Goal – Additional $400,000 End Goal - $1 million raised $500,000 to ALS $500,000 to PDT Foundation

16. Iron Phi is… Strengthening our partnership with ALSRaising money/support for ALS Raising money/support for PDT Foundation Giving our members the opportunity to achieve personal athletic goals Cultivating young donors and capturing the power of their networks

17. Iron Phi Results $180,000 Raised in 17 months 83 Iron Phis 603 registrants # of donations – 3,147 (85% non-Phis) 60% of chapters participating 2 Iron Phi Chapters - $10,000+ raised Average gift amount - ~$55 Software/Website Cost - ~$20,000 over 3 yrs Top Fundraiser - $8,000

18. Brainstorming Activity How can your organization empower its members to raise money for your cause and your foundation at the same time?

19. Let’s See Who Won Our Competition!

20. Stay in Contact sgood@grassrootgive.com www.facebook.com/SteveGood @sgood @grassrootgive www.grassrootgiveblog.com www.grassrootgive.com