1. Smart Promotions Begin with Britannica
Encyclopædia BritannicaEncyclopædia Britannica®®
Promotional Marketing SolutionsPromotional Marketing Solutions
Smart Premiums,
Brilliant Results
JRL Group
December 2008
2. Smart Promotions Begin with Britannica
Why Encyclopædia Britannica?Why Encyclopædia Britannica?
Brand Awareness – Since 1768. Encyclopædia Britannica's
name is world-renowned and our authoritative learning products
keep us the leader in our industry.
The De facto Standard. No other reference work is cited more
often in the media than Encyclopædia Britannica.
Unparalleled Value. Encyclopædia Britannica content adds
relevance to your promotions and offers your customers years and
years of use.
Authoritative, Accurate and Safe. Like our 32-volume book set,
Encyclopædia Britannica data delivers the right answer the first
time, always. That’s why we’re the #1 best-selling encyclopedia
worldwide.
Award-Winning. From the highly-coveted CODIE Award to PTA
and Online associations, Britannica consistently wins awards for
its innovative content and creative delivery.
3. Smart Promotions Begin with Britannica
Britannica Custom-Content CDsBritannica Custom-Content CDs
4. Smart Promotions Begin with Britannica
Smart PartnersSmart Partners
Brilliant PromotionsBrilliant Promotions
Sprint & EMBARQ – Back-to-School Teacher Promotions
Fifth Third Bank/Chicago Bulls – Back-to-School CD-ROM
Key Bank – Account Activation Premium
Frito-Lay & Pizza Hut – Back-to-School Online GWP
JCPenney, Sears, & Kohl’s– In-Store Back-to-School Promotions
Kellogg – Jackie Robinson and Black History CD-ROMs
Sonic Drive-In Restaurants - Kids Meal CD-ROM Gift
Newsweek & Sunday Times –Subscriber Acquisition CD Gift
Bennigan’s – Kid’s Meal Promotions
Procter & Gamble – Back-to-School Mail-In Offer
5. Smart Promotions Begin with Britannica
Custom Marketing Solutions
Client:
Kellogg Company
Encyclopædia Britannica
Product:
Custom CD-ROM titled,
“Kellogg proudly presents,
A Celebration of Black
History”
Program Description:
Mail-In Offer: Consumers
purchasing three Kellogg
“qualifying” products can
mail-in a completed form to
receive this CD-ROM free
of charge
6. Smart Promotions Begin with Britannica
Britannica Marketing SolutionsBritannica Marketing Solutions
Client:
Sonic Drive-In Restaurants
Encyclopædia Britannica Product:
Ready Reference CD-ROM
Program Description:
Britannica created a collect-all-four promotion for SONIC’s
Back-to-School Wacky Pack kid’s meal.
FDA approved
cellophane packaging
7. Smart Promotions Begin with Britannica
Britannica Marketing SolutionsBritannica Marketing Solutions
Client:
Newsweek
Encyclopædia Britannica Product:
Complete Home Library CD-ROM
Program Description:
Subscriber Acquisition Gift - This 2-CD set was mailed to all
Newsweek subscribers to thank them for their paid subscription.
8. Smart Promotions Begin with Britannica
Britannica Marketing SolutionsBritannica Marketing Solutions
Client:
FOX Home Entertainment
Encyclopædia Britannica Products:
Homework Essentials Plus CD-ROM
Program Description:
Back-to-School 2006 gift with
purchase program. Buy two FOX
DVDs and get the Britannica CD-
ROM free of charge.
9. Smart Promotions Begin with Britannica
Britannica Marketing SolutionsBritannica Marketing Solutions
Client:
Proctor & Gamble
Encyclopædia Britannica
Product:
Student Edition CD-ROM
Program Description:
Back to School Promotion -
Consumers who purchased
four or more P&G products
during one shopping trip could
mail in their store receipt and a
completed tear-pad sheet for
gift redemption.
10. Smart Promotions Begin with Britannica
Britannica Marketing SolutionsBritannica Marketing Solutions
Client:
Frito-Lay
Encyclopædia Britannica Product:
Encyclopædia Britannica Online
+ 15% discount at the Britannica
eStore
Program Description:
Gift with Purchase: Purchasers
of Frito-Lay 24 count multi-packs
during Back-to-School 2005
received a coupon offering a
FREE two-month subscription to
Encyclopædia Britannica Online
plus a 15% discount off selected
Back-to-School items at the
Britannica eStore.
11. Smart Promotions Begin with Britannica
Britannica Marketing SolutionsBritannica Marketing Solutions
Client:
American Express
Encyclopædia Britannica
Product:
Encyclopædia Britannica
Online.
Program Description:
Gift with Application
Submission: College seniors
who applied for the American
Express card received the
Encyclopædia Britannica
SmartCard as a
complimentary gift.
12. Smart Promotions Begin with Britannica
Britannica Marketing SolutionsBritannica Marketing Solutions
Client:
Frito-Lay
Encyclopædia Britannica Product:
Britannica U.S. Maps
Program Description:
In-School marketing program aimed at
increasing children’s outdoor activities.
This poster/map was distributed to one
million students and hung in 2,000
school cafeterias.
13. Smart Promotions Begin with Britannica
Britannica Marketing SolutionsBritannica Marketing Solutions
Client:
JCPenney Afterschool Fund
Encyclopædia Britannica
Product:
Student Encyclopedias CD-
ROM
and Merriam-Webster
paperback
Dictionary
Program Description:
This custom CD-ROM and
book set was developed
for JCPenney to be sold
in-store during Back-to-School
with proceeds benefiting
their Afterschool Fund.
14. Smart Promotions Begin with Britannica
Britannica Marketing SolutionsBritannica Marketing Solutions
Client:
EMBARQ
Encyclopædia Britannica
Products:
Student Library CD-ROM
Program Description:
Trade show premium at
Back-to-School
teacher/educator fairs.
15. Smart Promotions Begin with Britannica
Britannica Marketing SolutionsBritannica Marketing Solutions
Client:
Sunday Times (London)
Encyclopædia Britannica Product:
Concise Encyclopedia CD-ROM
Program Description:
This CD was delivered on-pack to all subscribers of the Sunday
Times during Back-to-School 2005 and 2006.
16. Smart Promotions Begin with Britannica
Britannica Delivers ResultsBritannica Delivers Results
The Encyclopædia Britannica brand brings exceptional
awareness to your promotion and by aligning with Britannica you
reap the trust, reliability and high-value of the Encyclopædia
Britannica name.
Press Opportunities – Call attention to your partnership with
Britannica. No other premium tells parents, grand-parents,
teachers and the community that you’re serious about education.
Fun & Learning DVDs & CD-ROMs provide instant gratification
and make parents feel good about their purchase. Britannica
premiums always increase sell-through.
Quick-Ship Program - Our speedy replication and delivery
service can make your last-minute campaign a huge success.
17. Smart Promotions Begin with Britannica
Make Your Next CampaignMake Your Next Campaign
A Huge SuccessA Huge Success
Britannica Delivers Results!Britannica Delivers Results!
Steve Gilberg
Director, Licensing & Syndication
312-347-7237
sgilberg@eb.com
Encyclopædia Britannica
Worldwide Headquarters
331 N. LaSalle Drive
Chicago, IL 60610
www.britannica.com