Real life examples from the media on how companies are making money in the social media space

1. Making money from social media

3. Self service display ads

4. Targeted ads

5. Viral marketing functionality

6. Virtual goods and search capability

7. Move into profitabilityhttp://community.brandrepublic.com/blogs/gordons_republic/archive/2009/12/17/facebook-to-hit-1bn-in-revenues.aspx

9. More data is known about these users than ever before

10. Enables targeting of advertising, services and datahttp://www.businessinsider.com/facebook-revenues-near-1-billion-2009-12

12. Twitter used as a window to showcase offers and new sales potentialhttp://www.techwatch.co.uk/2009/12/09/dell-makes-millions-via-twitter/

14. Need to include Tweets in searches on Google etc

15. Model creates a demand = a profit for Twitterhttp://www.eweekeurope.co.uk/news/twitter-makes-a-profit-thanks-to-google-and-microsoft-2845

17. Profits on target for 2009

19. 9.4m subscribers – revenues up 13% in 2008

20. In the UK ‘Love Film’ is making just as big an impact

21. Convenient

22. DVDs posted to your home

24. The community votes on them

25. The best get printed

26. Never lost money on any T-Shirt

27. Overheads minimal

29. $10m profit from $30m in saleshttp://www.collective-e.com/blog/business-model-works-threadless-generated-10-million-profit-30-million-sales

31. High quality CD sound quality service £9.99 monthly

33. Music business now adopting the new models and finding new revenue streams

34. iTunes success heralding this new agehttp://www.wired.com/epicenter/2009/08/biggest-record-label-earns-more-from-spotify-than-itunes-in-sweden/

36. Up from 2.9m one year earlier

37. Music from the ‘cloud’ more popular

38. What is the long term future for radio and advertising on this medium – as people expect music ‘personalised’?http://www.techradar.com/news/internet/spotify-and-last-fm-gaining-new-listeners-657361

40. More and more reliable

41. As personal viewing habits change and the TV is no longer the only option

42. Films streamed to your electronic ‘device’ becomes a serious business option

43. Film business faces same challenge as music businesshttp://www.thelocal.se/23206/20091111/

44. Become a rock supremo Fund your own artist! Launched on 18 June 2007 400.000 registered users (Q1 2008) Raised £150,000 for 9 artists to produce their first album Plan for 2008. Securing financing for over 30 artists in the UK, which is more than EMI, Sony BMG or Warner Music achieved last year. http://www.slicethepie.com/