Talk for Business Link South West at Gloucestershire Cricket Club in Bristol....audience a mix of SME business people....aim to exlain how \'they\' can get involved...show potential of doing so...and get them thinking about the goals and values of what we do
15. Wikimedia UK – Training, collaborating or in discussions Science Museum V&A Natural History Museum Museums & Galleries Scotland Technology Strategy Board University of Bristol ARKIVE/Wildscreen Bristol Cathedral Choir School Knowle West Media Centre Medical Research Council Cancer Research Food Standards Agency Institute of Physics Derby Museum British Museum British Library
19. QR Mobile Codes – Quick Response QR codes have become more prevalent in marketing circles and have been integrated into both traditional and interactive campaigns. Media where QR codes have been deployed include: billboard ads, guerrilla marketing campaigns, in-store displays, event ticketing and tracking, trade-show management, business cards, print ads, contests, direct mail campaigns, websites, email marketing, and couponing just to name a few.
22. The Wright Challenge – Derby Museum More than 600 pages created in less than 6 weeks Over 40 people who have never been to Derby are helping Derby Museum. Derby may be “top UK museum” in dozens of different Googles
23. So what about me and my business then! Content sharing
24. Great resource you can use for free All content is “free” No charge to access or reuse No permissions required No restrictions on reuse or revision Except: must attribute Altered works must also be free CC-BY-SA; GDFL; PD or Fair use Limited collection of “fair use” logos
40. Projects Wikipedia have been involved in Summer ‘10 - Get involved BackStage Pass British Museum Hosts expert tour day for Wikimedians to encourage cooperation & collaboration on pages Share content German State Archive puts 82,500 low res images on Wikimedia Commons Share content Museum of the Tropics Amsterdam – 45,000 images on Maroon & their culture June 2010 – Wikipedian in Residence @ British Museum Summer ‘10 – Hoxne Challenge Museum team work together to edit Hoxne Hoard Wikipedia article with aim to meet exacting quality standards 2010 Share content New images from the salvage of the Mary Rose
41. Large Donation Case Study – Bundesarchiv Success for the Bundesarchiv Website traffic doubled Print sales increased 1000+ corrections in metadata Permanent link backs to archive Increase search engine stickiness Success for Wikimedia At the time, the single largest image donation to Wikipedia 15000 images in use on 42000 articles.
42. How did those involved benefit educationally? Sharing Content Bringing ‘unseen’ images to the public Writing descriptive text – critical analysis, with evidence-based sources Training ‘the curators’ to lead teams to work on Wikipedia Providing links back to original site Following an article quality standards guide to bring best possible info to public Encouraging an interest and understanding of our shared cultural heritage
43. What could you do? Donate content – documents, pictures or your archives Let us train you in Best Practice You Train your supporters, community, your staff Your content acts as a shop window
46. Can we get our own local communities to contribute? Critical thinking Best ‘research’ practice Online collaboration + IT skills Builds e-volunteer community Values previously undervalued community
49. Do the basics – improve pages on Wikipedia Get classes involved with cool projects around globe Critical thinking Best ‘research’ practice Online collaboration + IT skills Builds e-volunteer community
50. Develop material about your local area with local groups Teaching? Work on articles about your area, your community – the interests or hobbies of you or your staff Work with local GLAMs
54. Thank you for listening Questions? Contact: Steve.Virgin@Wikimedia.org.uk or Steve@MediaFocusUK.com Follow on Twitter: @BarkingBirdy @MediaFocusUK @WikimediaUK Follow on Facebook: Media Focus UK or Wikimedia UK Follow on Linked In: Steve Virgin
