3. Better targeted advertising Digital signage is poised to become a major mass media because of its ability to reach larger audiences for less money. Digital signage also offer the unique ability to see the target audience where they are reached by the medium. Technology advances has also made it possible to control the message on digital signage with much precision, enabling the messages to be relevant to the target audience at any given time and location which in turn, gets more response from the advertising. Digital signage is being successfully employed in supermarkets. Another successful use of digital signage is in hospitality locations such as restaurants and malls. http://en.wikipedia.org/wiki/Advertising#Media_and_advertising_approaches
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6. Classical search engines are now iPhone style mobile phone companies fighting to keep revenues http://news.bbc.co.uk/1/hi/technology/8442712.stm
10. Mixing the search power with the trust users feel from their own ‘friends’ and followers to drive serviceshttp://mashable.com/2009/08/10/google-facebook-search/
![Better targeted advertising ,[object Object],http://news.cnet.com/8301-13577_3-10267578-36.html](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)