An apresentation about creativity and relevance.

1. Creativity Steve Pereira DM9 DDB

2. creativity is not just a word

3. creativity is not just a way

4. creativity is not just the solution

5. creativity is a word, a way and the solution!

6. creativity is not just a

7. but, when it brights , it makes difference

8. creativity is look

9. Like no one looked before.

10. Make the difference

11. BE the difference!

12. Do not look just to the numbers

13. Look to the pers ns

14. and find

15. Where they are

16. and what they are doing

17. Fin d

18. and be found

19. your brand needs to be found

20. It’s the answer to the grouth in the search media

21. In the USA, 51% of the budget in the online campaings goes to search media

22. If the brand is creative and is being found. It makes the difference.

23. If the brand is making the difference, it has relevance !

24. So, our brand needs Creativity Be found Relevant Make the difference To be

25. Have relevance means: be part of the content that costumers search

26. that means that your brand has more visibility

27. That reflects on sales

28. So, be creative

29. Not just to be creative

30. Be creative with a goal

31. Be creative to be relevant

32. Be creative to sell

33. Be creative to satisfy your client and your costumers

34. Like they could not wait

35. Do not wait, be creative!