Marketing is key to the success of your business. Our guide features print and promotional products along with marketing tips to help you get 2014 off to a flying start.

1. What will you be doing in 2014 to promote your business?

2. Pens, mugs & notepads
Bags
Banners & Leaflets
Shell Panels

3. Are you taking your business
on the road?
our business
for exhibiting y
Top tips
Business exhibitions give your business an audience
like no other marketing opportunity. You get to speak
to your customers face to face about their needs and
concerns.
If you plan in advance and give yourself plenty of time
you can get a great return on investment and build
awareness with your target audience.
Here’s five tips to help you get the most from your
exhibitions this year.
EXHIBITIONS
g you
to get everythin
epared early! Aim
ition date.
Get pr
before your exhib
at least 4 week
need
network. This
tendance to your
range
Publicise your at
e and you can ar
know you’re ther
lets people
on the day.
ospective clients
meetings with pr
e day.
ve a plan for th
Make sure you ha
risk of
e will reduce the
Planning in advanc
hing important.
forgetting somet
a bright tie or
and out. Where
Be different. St
g that will make
d with somethin
dress your stan
tition.
from your compe
you stand out
you don’t
up! Follow up! If
es.
Follow up! Follow
t on opportuniti
y and missing ou
you’re craz
up all leads.
xt day to follow
Make time the ne
Visit www.uprint.me.uk for more information on how we can help you get the most
from your next business exhibition or call us on 01442 560054.

4. Printed marketing
with a personal touch
Nothing reaches out to your customers or prospects
like a well designed, thoughtfully written piece of print.
With inboxes crammed full of spam there’s never been a
better time to turn your attentions to the printed word.
uPrint will help you choose the most appropriate format
for your message - whether it’s a flyer, folded leaflet or
brochure you will get the best advice and support.
We can help you make the right choices by providing
free samples, printed proofs (on request) and backed up
by our 100% satisfaction guarantee.
Top tip
Make your
printed
literature p
ersonable,
thought pr
ovoking
and targete
d to
your audien
ce.
PRINT MARKETING
Our sole aim is to make YOU look good to your customers and prospects. Our
experienced team will help you make the right print choices for your business.

5. Leaflets
Stationery
Flyers
Business Cards

6. Lots more great marketing tips are available
on our blog, visit www.uprint.me.uk/blog

7. What’s in your marketing mix?
You may have heard the phrase
‘marketing mix’ but what does it mean?
Measure your marketing
We ensure all our marketing is measured and we look
at the results and work out what is working and what
Broadly speaking ‘marketing mix’ refers to the range
isn’t. If we feel we have tried an activity and it hasn’t
of marketing activities your business is undertaking.
worked, even after tweaking it – we drop it! No point
It’s rare a business can survive with just one type of
in flogging a dead horse when there’s more marketing
marketing, so a mixture is required to produce the
opportunities around the corner.
results your business needs to go forward.
Inbou
nd m
arket
Our marketing mix
ing id
ideas
ting
eas
utbound marke
O
Sear
At uPrint our ‘mix’ consists of the following
•
•
•
•
•
•
•
•
•
•
Printed brochures
Business cards for everyday use
Social Media
Email marketing
Periodic mail outs to customers
Networking on a weekly basis
Search Engine Optimisation
Inbound Marketing – writing blogs
Exhibitions/trade shows
Business Awards Sponsorship
and leaflets
Printed flyers
ers
Outdoor bann
r events
s fo
Popup banner
show stands
Trade
Advertising
Social Media
on websites
Banner ads
ising
Radio advert
mpaigns
Direct mail ca arketing
l list m
Paid for emai
ch
Pay P Engine Op
er C
tim
Even lick adve isation
t sp
rtisin
Press
on
g
releas sorship
es an
d PR
Blo
Public
speak gging
ing e
S
Word ocial Med ngageme
ia ac
nts
of m
t
Cont
ent c outh/vira ivity
l mar
reatio
k
Video n and ma eting
rketin
Video blogging
g
conte
nt
Don’t leave your marketing to chance, do a little bit of your marketing mix everyday and every week. Don’t bust your balls trying to
do everything! Little and often is good enough…

8. Promotional gifts give your business a presence when
you’re not there. That’s the best phrase i’ve heard to sum
up what a promotional gift is.
Your marketing plan should include a budget for a well
thought out promotional gift, we’re not talking a useless
paper weight but something that your customers or
prospects will appreciate.
Research shows that customers appreciate a branded gift
as long as it serves a useful purpose. Have a look at our
top selling promotional gifts for ideas and inspiration.
Our top selling pr
omotional gifts
Promotional gifts
that get people talking
Plastic and metal pe
ns
Sticky notepads an
d deskpads
USB Memory Stick
s
ICE Scrapers
Printed Balloons
Smartphone stylu
s/pen
Sweets and chocola
tes
Branded mugs
Printed bags
PROMOTIONAL GIFTS
Before you place your next order for promotional gifts talk to uPrint for the best
advice and free samples - before you spend a fortune on a white elephant!

9. Wrist bands
Mugs
Sports Bottles
Pens

11. Fresh marketing ideas
...and a few nuggets of advice to help you!
Don’t f
ollow
the cro
wd. Do
somethin
g differ
en
to get
you not t
iced.
,
paigns
e cam ff “hit
Creat one o
st
g
not ju n” marketin
u
and r . Campaigns
r
ies
activit you a highe
t
will ge nse rate!
respo
targeted
Create a
n
il campaig
direct ma
wareness
to raise a oduct
pr
of a new
for my
or service .
business
Just because
something didn’
t work
1st time around
doesn’t mean it
won’t
if you tweak an
d try
again. Learn &
adapt!
Research suitable
business exhibition
s to
attend and prepar
e well
in advance. Follow
our
tips (see page thre
e) to
get the best from
your
attendance.
r
you r
it ente
e
s
Mak on to sines
ssi al bu he PR e
mi oc
T
th
a l ards. orth win
aw be w you t.
lis
will ort if fina
f re a
ef a
or
d
ande
a br o give
t
out
k ab al gift ts at
hin ion
T
ec ut
ot
osp
prom to pr ink abo d
out ing. Th nce an
t
e
mee et audi like to
g
tar t you’d use.
wha ive and
rece
Are
y
netw ou read
yf
or
Busi king even or
n
leafle ess card ts?
ts?
s?
cloth
B
ing w randed
ill a
you
notic ll get
ed!
Whatever you decide to do we’re here to help you get the most from
your marketing. Visit www.uprint.me.uk or call 01442 560054.

12. uPrint Marketing Solutions
The Old Chapel
69 Primrose Hill
Kings Langley WD4 8HX
T: 01442 560054
T: 01923 590539
W: www.uprint.me.uk
E: sales@uprint.me.uk
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