Listing Presentation

1. Key Questions to Ask Before
Choosing a Realtor
How many years have you been in real estate?
What is your ratio of listing price to sales price?
What are the average number of days your listings are
on the market before selling?
What would be your marketing plan for my listing?
Would you have advise for me about the condition of
my listing to prepare for showings?
How often would I hear from you when my listing is
on the market?
Will you provide me with regular feedback on showings?

3.
A little about me…
I’m originally from Illinois and out of High school obtained a degree in Theology. I spent
many years teaching and training character development in young people. From there
went on to be a plant manager for a communications company and eventually reaching
a plateau as a top executive.
Upon departure transitioning to North East Florida to
begin my Real Estate career. It was my final destination
beyond a shadow of a doubt. I’ve had the privilege of
working with the top agents for many years and I’m a firm
believer you become what you surround yourself with. I’m
a no nonsense kinda guy, that absolutely loves what I do.
There is no greater joy than navigating people through the
process of buying or selling their home. Attention to the
details is a trademark that I take very seriously.
My goal is to make your buying or selling experience as painless as possible. I'm
honest, authentic and real. I have been married for 22 years to a beautiful woman, and
have 3 teenage boys. We enjoy many outdoor activities and just having family time. I've
professionally trained youngsters in baseball and softball for years.

4.
WHY COLDWELL BANKER ?
AGENTS: over 92,000
Offices: over 3,000
Sales Volume: $242.6 Billion
Closed Units: 703,736

5.
Reasons for Choosing
Coldwell Banker Vanguard Realty
We Bring More Buyers!
Personal Assistant/Office Manager
Coldwell Banker is positioned to help buyers find
homes anywhere in the country through an
affiliation with CARTUS, the world’s largest relocation
network servicing in 165 countries and more than
half of Fortune 500 companies. CARTUS is the
world’s leading employee relocation network.
Thousands of active & former military members
and their families rely on us for real estate
services through our status as a preferred USAA
Real Estate Rewards Network Broker.
Coldwell Banker is proud to serve women and
their families, and honored to receive the
Women’s Choice Award as a “9 out of 10
Recommended” brand for real estate.
$192 million in relocation sales in 2018.*

6.
Stats by Offices
Fleming Island
Builder
Clay County
Outsell Closest
Competition
by 74%
Builder

7. 12 Steps to getting your Home on the Market
1
PRICE IT RIGHT
Price is one of the major factors that determine the success (or failures) of
your home selling.
2
MAKE THE NECESSARY REPAIRS
Buyers will pay top dollar for a move-in ready home.
3
IMPROVEMENTS AND UPDATES
Updates and upgrades can make your house look more
enticing to buyers.
4
MAKE THE FIRST IMPRESSION COUNT!
Impressions are formed in seconds, so make it count!
5
CLEAN, DECLUTTER & DEPERSONALIZE
Give your home a more open and spacious look.
6
STAGE IT!
First impressions matter. Make the buyers want your property by showing
them lifestyle they can have.
7
TAKE PROFESSIONAL PHOTOS
Pictures speak a thousand words, so make sure your pictures are amazing.
Photos are your first impression.
8
CONFIRM HOA/CDD/SELLERS DISCLOSURE/MISC DOCUMENTS
Very important we collect all documents pertaining to the property to ensure
we disclosed everything to the buyer.
9
COORDINATE SHOWING INSTRUCTIONS (COLLECT KEY)
We will set you up with Showing Time, confirm appointments by phone,
email or text.
10
PLACE SIGN IN YARD
It’s time to show the neighbors and community you are ready to sell!
11
MAKE LISTING LIVE IN MLS
Upload Photos, general feutres and details, create description, directions,
tax records, upload misc documents, survey, etc.
12
NEGOTIATE THE BEST PRICE & RIGHT DEAL
Decide whether to accept, reject or make a counteroffer.

8.
Online Promotion
Where are the BUYERS looking
Online
Real Estate Agent
Mobile Sites & Apps
Open House
Yard Sign
Online Video
Print Newspaper Ad
95%
89%
74%
52%
48%
39%
15%
Start with
Professional
Photography
These are the
same house!
You only get one
chance to make
a good first
impression

9.
Where Does It Go Next?
What Matters Most…
YOUR HOUSE WILL ALSO BE PROMOTED ON THESE
PARTNER WEBSITES

10.
SOCIAL MEDIA
Let’s Talk About That!

11.
SELLER’S GUIDE TO SHOWINGTIME

12.
SHOWING FEEDBACK

13. LET’S GET STARTED!