Personal Information
Unternehmen/Arbeitsplatz
New South Wales Area, Australia Australia
Beruf
Professor in Marketing at Charles Sturt University
Branche
Education
Info
Research interests:
• The effect of country of origin information on consumer judgments & choice
• The development of consumer knowledge by children
• Consumer durable purchasing behaviour
• Service quality in retail banking
• Marketing strategy and the environment
• Content analysis of research publications
• Diffusion of Innovations
• Marketing of pharmaceuticals
Textbook publishing in Market Research, Service Marketing and Consumer Behaviour
Teaching Market Research and Consumer Behaviour. My comments and views on consumer behaviour, especially brand switching are sought after by the media including A Current Affair, Sydney Morning Herald, ABC News radio and other
- Präsentationen
- Dokumente
- Infografiken