In a world where social selling and account based marketing get all the attention, The Ultimate Sales Machine contains 6 steps to getting new clients that just might change everything for you. Get a full 12-minute Book Brief in your inbox every single weekday by signing up for a Free Readitfor.me account today @ www.readitfor.me

1. The
Ultimate
Sales
Machine
BYCHETHOLMES
60-SECONDBOOKBRIEFS

2. In a world where social selling and account based
marketing gets all the attention, The Ultimate
Sales Machine contains 6 steps to getting new
clients that just might change everything for you.
NEW
BUSINESS

3. Create your “Dream 100” list - the
people or companies who you would
die to have as customers.
FIRST Uber
Tesla
Google
Nike
Pepsi
Disney
Fedex
GE
Amazon
Starbucks
Costco
BMW
Boeing
Netflix
Target
Alcoa

4. Choose the “gifts” you are going to send them.
These don’t need to be expensive, they just need
to be memorable.
SECOND

5. Create your “Dream 100” letter. This
letter should be short, vague, and
designed solely to get the prospect to
answer the phone when you call.
THIRD Hi Bob,
Tim here, and there’s
something you need to know
to grow your company 159%
next quarter. I’m going to
call you on Thursday
morning. You should answer.
It will change your business.
Talk to you at 10am Thursday.
Tim

6. Create your “Dream 100” calendar. Plan on sending
something to those prospects at least once per
month, ideally once every two weeks.
FOURTH

7. Do your phone follow up with your
“Dream 100.” The purpose of this call
is to book an in-person meeting or a
webinar to discuss your product with
the prospect.
FIFTH

8. Present your story to the prospect,
making sure to focus on a story that
touches on their pain points, and how
your product or service can solve them.
SIXTH

9. ZAGZIG
ZIGZAGZIGZAG
ZIG ZAG
In sales, it pays to zig when everybody else is zagging.

10. CREATEYOUR
GREATEST
WORK
GET THE 12-MINUTE VERSION BY
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