Today’s 60-Second Book Brief is The Innovator’s Dilemma by Clayton Christensen. Explore how innovation works, and how companies of all sizes can learn how to do it better by learning to distinguish between sustaining and disruptive technologies. Get a full 12-minute Book Brief in your inbox every single weekday by signing up for a Free Readitfor.me account today @ www.readitfor.me.

1. The
Innovator’s
Dilemma
60-SECONDBOOKBRIEFS

2. Clayton Christensen wrote the
book The Innovator’s Dilemma to
help us understand how innovation
works, and how companies of all
sizes can learn how to do it better.

3. At the heart of the book is the distinction between
sustaining and disruptive technologies (or innovation).
sustaining
disruptive (or innovation)
TECHNOLOGIES

4. SUSTAINING
INNOVATIONimproves established products. Think of this
like faster processing speed on a computer,
or better fuel efficiency on existing cars.

5. DISRUPTIVE
INNOVATIONcreates new markets. Think of this like what the iPod did
for the music market and what Tesla is doing right now
in the car industry. These technologies are generally
“cheaper, simpler, smaller, and, frequently, more
convenient to use.”

6. MARKET
The problem most
established companies
face is there is little to no
market for disruptive
technologies at first, and
so it’s hard to make a
business case for
investing in them.

7. STARTUP
The solution for this, Christensen suggests, is
to create a separate organization (like a
startup) to experiment in as many ways as
possible to find out what works.

8. STARTUP
THE
LEAN
Much like what Eric Ries suggests in The
Lean Startup. What’s old is new again.

9. CREATEYOUR
GREATEST
WORK
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