Today's 60-Book Brief is Grouped by Paul Adams. Adams, who lead social efforts at both Facebook and Google+, wrote this book to set the record straight about what works and what doesn’t work with social media. Want to see the full 12-minute summary? Sign-up for a FREE Readitfor.me account today @ www.readitfor.me.

1. GROUPED
60-SECONDBOOKBRIEFS
BYPAULADAMS

2. Paul Adams, the guy who lead social
efforts at both Facebook and Google+,
wrote the book Grouped to set the
record straight about what works and
what doesn’t work with social media.

3. As it turns out, everything we’ve been
taught is wrong. Most critically, we
misunderstand the difference
between strong ties and weak ties.

4. When people
are looking for
information
and opinions
from others,
they’ll look to
their strong
ties first - the
people at the
core of their
network.

5. So, as a business,
you should be
building your
campaigns around
strong ties rather
than weak ties. This
means you can’t
rely on a few
handpicked social
media power users
to power your
campaign.

6. You need your
message to be
spread from one
strong tie to another
- and typically this
means looking at
your message and
product and figuring
out how to get it to
spread between
friends, family
members, and close
colleagues.

7. If you get this right, you’ll be
on your way to understanding
how to craft a social media
strategy that actually works.

8. CREATEYOUR
GREATEST
WORK
GET THE 12-MINUTE VERSION BY
CREATING A FREE ACCOUNT AT
WWW.READITFOR.ME