This is a presentation about the importance of social media for those undertaking content marketing.

1. Social Media – Content Marketing by Steve Cartwright @fx_digital
Social Media Content
Marketingby Steve Cartwright
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2. Social Media – Content Marketing by Steve Cartwright @fx_digital
Social Media
Can be a
Powerful Tool
if You Know
How to Use
it...
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Social media is a doubled edged sword, for the
experience content marketer it can help your target
audience and for the inexperienced, they can waste
lots of time and achieve very little.
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3. Social Media – Content Marketing by Steve Cartwright @fx_digital
Social Media
Builds
Relationships
All Social Media is driven by content and as such it
gives the experienced content marketers a distinct
advantage, not only because they have a depth of
content that can be repurposed and promoted on
social media but also because such content helps
build authority relationships.
WOMEN DOMINATE SOCIAL MEDIA
47
%
53
%
Men on Twitter
Women on Twitter
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4. Social Media – Content Marketing by Steve Cartwright @fx_digital
PAID
Paid, Earned and Owned Media
EARNED OWNED
Internet Advertising
PPC - Search
Marketing
Mobile Advertising
Sponsorships
Paid Applications
Social Media
Word of Mouth
User Forums
News, PR,
Announcements
Blogger Relationship
Brand & Product
Websites
Social Media
Mobile Apps
Customer Care Services
Propertiary Blogs
Content marketing is all about creating content that attracts and engages an audiences, this then generates authority, relationships, a community and
sales which in turn lead to referrals and a massive fan base.
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5. Social Media – Content Marketing by Steve Cartwright @fx_digital
The Content Marketing Argument
PAID MEDIA
OWNED
MEDIA
EARNED
MEDIA
Comunity Conversation
Content
Decrease
reliance and
spend on paid
media
Increase
organic
presence in
earned media
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6. Social Media – Content Marketing by Steve Cartwright @fx_digital
Content Marketing Without Social
Media
Without an active social media campaign the
content you create most likely sits within the blog
on your website. This is then indexed by the
search engines and depending on your niche size
and the competitive nature of it, you’ll start to
attract website visitors. This is the purest form of
content marketing.
As you sole source of website traffic is the
search engines, this means that you actually
need someone to search for something you have
created content about. You are also reliant upon
your website achieving a high ranking.
The trouble with this approach is that Google now
wants to answer questions and not simply direct
people to a list of websites, try entering a
question such as “what is content marketing?”
The reason for this I believe is to try and
encourage people to search again, thus keeping
you on the site longer and exposed to advertising
messages much longer.
Content That Is Not
Actively Promoted is at a
Big Disadvantage.
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7. Social Media – Content Marketing by Steve Cartwright @fx_digital
Content Marketing with Social
Media
With an active social media campaign your
content marketing efforts are magnified ten-fold.
You not only attract the people you would have
via the search engines but by actively building
your own community from your target audience
you are setting yourself up to maximize all of
your content marketing efforts.
Not only that, but it’s actually possible to attract
many more people to your content via social
media than it is via the search engines, this is
especially true of highly competitive niches.
Maximize the Reach of your
Content Marketing Efforts
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8. Social Media – Content Marketing by Steve Cartwright @fx_digital
Content Marketing Model
Plan
Produc
e
Publis
h
Promot
e
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The purpose of content is to tell a story that attracts and engages your audience, the purpose of marketing is to get your audience to do something
and only when these come together, is this content marketing … Steve Cartwrigh
Before undertaking any content
marketing activities we create a
content marketing plan to guide
us in everything we do.
Content is created to attract
and engage our target
audience.
Content Marketers publish
content in accordance with
their editorial calendar.
Most content marketers’ idea of
promotion is simply sharing
information on their social
media channels.
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9. Social Media – Content Marketing by Steve Cartwright @fx_digital
Social Media Traffic Model
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STRATEGY
Just like content marketing
you need to develop a social
media marketing strategy.
TARGETS
To succeed at Social Media
Marketing you need to
understand your Target
Audience.
PLATFORMS
Which platform does your
audience hang out on, be
careful not to spread yourself
to thin.
EXECUTION
Execute your plan remember
that you also need to interact
with your audience.
RESULTS
Measure your successes,
rinse and repeat..
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10. Social Media – Content Marketing by Steve Cartwright @fx_digital
Approach
Content MarketingBUDGET
PUBLISHING FREQUENCY
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Content marketing works however when you start it can take many months
before any real results are shown, and then growth is only organic.
BUDGET
PUBLISHING FREQUENCY
Content & Social Media Marketing2
Content marketing coupled with Social Media Marketing enables a business
to start generating results (traffic) much quicker, not only that the traffic
generated will always be more than organic search engine traffic alone.
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11. Social Media – Content Marketing by Steve Cartwright @fx_digital
Marketeers Challenges
V
g
I
4
$Good
Content
Integrating
Approach
ROI of
SocMed
Reorganizing
Company
Structures
Alocating
Resources
The aim of marketing is to get our target audience to do something, without this all we are doing is creating content.
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12. Social Media – Content Marketing by Steve Cartwright @fx_digital
The Social Media Platforms I Use
My Blog Twitter LinkedIn
Your blog is the star attraction.
Everything starts here
Everyone should be on Twitter
Twitter generates website
visitors
LinkedIn is the perfect platform for
content marketing professionals.
Generates Leads
I have a semi-automated marketing system in place, everything starts with content which is scheduled and fed into my blog to meet my daily publishing schedule. On
Monday, Wednesday and Friday my email newsletter is automatically generated and sent to my subscriber base without any involvement on my part. Most of my tweets are
automated and sent to engage my audience, this generates thousands of website visitors. I also love to repurpose content on LinkedIn, using their long form publishing
platform, this results in exposure to thousands of new audience members, it increases the links I have in Google.
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13. Social Media – Content Marketing by Steve Cartwright @fx_digital
Twitter is an
Amazing Tool
if You Know
How to Use
it...
Every business person should be on Twitter, I just love
Twitter, I get it and I generate thousands of visitors from it.
In fact I generate more targeted visitors from Twitter than I
do from the search engines. I’ve developed a system that
allows me to replicate my success for any business.
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14. Social Media – Content Marketing by Steve Cartwright @fx_digital
Twitter
,
O
302 MILLION PEOPLE
active Twitter users
9.1 % up
growth forcast for years
Smartphone use
has reached critical mass in
the U.S
100 MILLON DAILY USERS
Active twitter users regularly
check their accounts.
,
p Photographs ensure The Most
Engagement.
O Check their profile 80% of users
access via smartphone
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15. Social Media – Content Marketing by Steve Cartwright @fx_digital
Engage with Your Followers
Now that you have as many followers as you want, you
need to engage your audience. Even if your tweets are
scheduled using something like HootSuite.com to help
you manage your Twitter account, you still need to
engage with your followers.
Learn the Lingo
If you don’t understand the
lingo, the short cuts or the use of
#hashtags then don’t use them
until you have learned how.
Become a Resource to Others
The best part of engaging with
your followers is to also become
a resource center, this applies to
all social media platforms.
Perfect Your Twitter Profile
This holds true for all social media
platforms, your profile is your main
shop front and as such it’s an
essential element in ensuring the
right people follow you.
Grow your Account
There is an unwritten rule that if you follow
someone that will follow you back, even
today this still holds true for approximately
40 percent of the people you follow..
Tweet Regularly
The average life of a tweet is
roughly about eight minutes
which means that you need to
tweet regularly.
Twitter
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16. Social Media – Content Marketing by Steve Cartwright @fx_digital
Social
Media
is a VERY
Big Thing
Questions
Let’s look at some real stats…
I’ll show you my own Twitter stats.
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17. Social Media – Content Marketing by Steve Cartwright @fx_digital
Thanks for your
Time
follow @fx_digital
Steve Cartwright
Digital Business Growth Expert.
Web: https:/website-designs.com
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