The Top 52 Essential Books for Marketers

http://www.stephenzoeller.com/the-top-52-essential-books-for-marketers/

THE TOP 52 ESSENTIAL BOOKS FOR
MARKETERS
I have accumulated a resource list of the top marketing books for marketers
based on personal experience along with research from academics, marketing
professionals, and top online marketing influencers.
This collection of marketing books takes you from the books used in the
business and marketing curriculum of many universities laying the critical
foundations to understand marketing and all the key elements required for a
marketer.
The list continues to build on the books used in graduate and post graduate
learning with additional books from marketing experts and influencers that
are relevant in today's ever-changing business and marketing landscape.
I have tried to cover a wide-variety of disciplines within marketing providing
insight that is relevant and actionable to grow your knowledge as a marketer.
I have broken down the books into various categories, but there is a
significant degree of content crossover, especially when it comes to social
media. My intent was to capture and categorize the recommendations into the
main idea of each book.
This can also be found on my blog at: http://www.stephenzoeller.com/the-
top-52-essential-books-for-marketers/

01
M A R K E T I N G M A N A G E M E N T
B Y P H I L I P K O T L E R A N D K E V I N
L A N E K E L L E R
This is the essential marketing text widely
used by universities and the book I reference
most often as a marketer. It is the most
comprehensive marketing book covering
marketing theory and practice with consistent
updates that reflect the changing business and
marketing environment.
The two authors; Kotler and Keller are legends
of marketing and their book shares the
cumulative experiences with practical models,
tools, strategy, and tactics that are proven.
This is one of the most used resources in my
library that I constantly reference and go back
to as a primary resource for marketing.

02
P R I N C I P L E S O F M A R K E T I N G
B Y P H I L I P K O T L E R A N D G A R Y
A R M S T R O N G
I would suggest this as the next marketing book to read
immediately after Kotler and Keller’s Marketing
Management.
The book extensively covers marketing definitions,
theories, models, strategy with practical applications.
Kotler and Keller provide a great link between theory
and real-world application in Principles of Marketing
that I recommend.

03
A F R A M E W O R K F O R M A R K E T I N G
M A N A G E M E N T
B Y P H I L I P K O T L E R A N D K E V I N
L A N E K E L L E R
This book is meant to be a stripped down version of
Kotler and Keller’s Marketing Management with the
latest marketing theories, approaches, techniques,
and thinking. The book provides another
complimentary book focused on holistic marketing
and the role of creativity and innovation in
successful marketing.
The condensed nature of the book along with the
most updated examples from companies that are
setting the benchmark for marketers today.
The book is another great example from Kotler
linking theory and practice through the use of
extensive case studies, simulations, and projects.

04
S T R A T E G I C B R A N D M A N A G E M E N T :
B U I L D I N G , M E A S U R I N G , A N D M A N A G I N G
B R A N D E Q U I T Y
B Y K E V I N L A N E K E L L E R
Kevin Lane Keller, who has co-authored Marketing
Management, provides the essential book on brand
management and the branding process. I would recommend
reading Marketing Management first because this puts
branding in context with other marketing management
principles.
Strategic Brand Management expands and elaborates on the
theories and practical applications providing a go-to
resource for all things brand related. The text
comprehensively covers the latest industry thinking and
developments in brand management including an
exploration of brands, brand equity, and strategic brand
management. Keller provides a text that helps marketers
make better day-to-day and long-term brand decisions and
improve the long-term profitability of your brand
strategies.

05
P R I N C I P L E S O F A D V E R T I S I N G & I M C
B Y T O M D U N C A N
Duncan’s Principles of Advertising & IMC provides an
essential understanding of all the major marketing
communication functions. The topics Duncan covers include
the major media alternatives, and the processes for
integrating these activities in the most effective and
efficient way to develop long-term, profitable customer
relationships that build brands and create brand equity.
This book is essential to understanding the principles and
practices of advertising and the importance of integrated
marketing communications (IMC). Duncan provides an
effective marketing communications framework/approach
required for any business to succeed helping to break
through in the current business environment.

06
I N T R O D U C T I O N T O E − C O M M E R C E
B Y J E F F R E Y R A Y P O R T A N D
B E R N A R D J A W O R S K I
This is a textbook that comprehensively covers the entire
ecosystem of e-commerce. The book is written with a
strategy first and technology second approach to e-
commerce.
The book provides marketers with an understanding and
framework for e-Commerce business centered on four
infrastructures including, Internet infrastructure, strategy
formulation and implementation, technology concepts,
public policy issues, and capital infrastructure.
This book helps marketers understand the e-commerce
and digital environment with the effective strategy and
tools to market to a targeted audience and understand
customer focused web design in the digital landscape.

07
C O N S U M E R B E H A V I O R A N D M A R K E T I N G
S T R A T E G Y
B Y J . P A U L P E T E R A N D J E R R Y
O L S O N
This book is excellent and provides an approach to
understanding consumers and represents a framework
that guides marketing strategy and tactics to achieve your
organization’s goals.
The focus of this book is on strategy related to consumer
behavior. The organization of the book is based on the
Wheel of Consumer Analysis that provides a framework to
understand consumer behavior.
The chapters concentrate on the four major parts of the
Wheel of Consumer Analysis along with short cases that
help integrate consumer behavior information into the
marketing strategy development process that marketers
use every day.

08
M A R K E T R E S E A R C H I N P R A C T I C E : H O W
T O G E T G R E A T E R I N S I G H T F R O M Y O U R
M A R K E T
B Y P A U L N H A G U E , N I C H O L A S
H A G U E , A N D C A R O L - A N N M O R G A N
Marketing Research in Practice provides a lively and
approachable read, great for practical application, not just
theory. The authors’ provide a clear, step-by-step guide to
the whole marketing research process, from planning and
executing a project through to analysis and presentation of
the findings. The authors’ explain how to use tools and
methods effectively and get the most reliable results.
I liked the relevancy and the focus, especially on current
topics such as international and new research trends along
with coverage of social media research and mobile
surveys. The book offers significant value for everyone from
a student to an experienced marketer with a range of online
tools and templates supported by examples from real market
research practice.

09
M A R K E T I N G R E S E A R C H
B Y D O N A L D C O O P E R A N D P A M E L A
S C H I N D L E R
Marketing Research is written taking the overview first
approach to teaching marketing research with thorough
coverage of business research topics supported by solid
theory.
The book’s theme focuses on managerial decision making
with topics and applications presented
using comprehensive case studies based on the authors'
successful background as marketing research consultants
providing research methods that result in actionable
insight.

10
S T R A T E G I C M A N A G E M E N T : P L A N N I N G
F O R D O M E S T I C A N D G L O B A L
C O M P E T I T I O N
B Y J O H N P E A R C E A N D R I C H A R D
R O B I N S O N
Pearce and Robinson give marketers a comprehensive coverage
of strategic management focused on conceptual tools and skills
created by scholars and real-world practitioners that I go back
to very often. The book provides an overview of strategic
management, strategy formulation, strategy implementation,
control, and innovation, along with 30 current and relevant
business cases that bring to life Strategic Management.
I recommend reading this book first as it sets the tone and
provides structure for everything related to business and
strategy. My thought is that technology is a tool driven by
strategy carried out by living people. If you don’t get the
strategy correct and implement and execute on the tactics, then
the probability of your business failing are much greater.
I recommend reading the marketing research books after this
book because they provide the methodology to gain insight
from research that drives all strategy efforts.

11
M A K I N G I N N O V A T I O N W O R K : H O W T O
M A N A G E I T , M E A S U R E I T , A N D P R O F I T
F R O M I T
B Y T O N Y D A V I L A , M A R C J . E P S T E I N ,
A N D R O B E R T S H E L T O N
The authors’ of Making Innovation Work provide a proven end-
to-end process for driving sustained growth based on
innovation. With a vast amount of consulting experience along
with a comprehensive review of innovation research, the
authors’ provide a guide for innovation that works in the real
world. The techniques discussed are proven by top companies
such as Toyota and HP.
The text provides a strategic take on innovation that aligns with
business strategy as a cornerstone concept flowing into the
things that work, and what doesn’t and the use of various tools
and concepts to maximize the value of innovation
investments. Making Innovation Work will be your go-to
reference for managing and developing a proven realistic
strategy for innovation.

12
B U Y E R P E R S O N A S : H O W T O G A I N
I N S I G H T I N T O Y O U R C U S T O M E R ' S
E X P E C T A T I O N S , A L I G N Y O U R M A R K E T I N G
S T R A T E G I E S , A N D W I N M O R E B U S I N E S S
B Y A D E L E R E V E L L A
Adele Revella's book is my one and only resource for buyer
personas from the master.
The buyer personas approach helps marketers with a step-by-
step guide to developing and using buyer personas that lead
to sales and marketing activities that measurably impact
business and marketing goals.
Adele Revella delivers the marketing solution for listening to
your customers and meeting their needs efficiently with a
more effective messaging strategy that cuts through the
cluttered messages in the marketplace and truly
differentiates you from the competition.

13
P O S I T I O N I N G : T H E B A T T L E F O R Y O U R
M I N D : H O W T O B E S E E N A N D H E A R D I N
T H E O V E R C R O W D E D M A R K E T P L A C E
B Y A L R I E S A N D J A C K T R O U T
Positioning is an absolute must-read classic and is the best-
selling marketing book of all time from the world’s best-known
marketing strategists. Ries and Trout provide the most trusted
industry resource on the subject of positioning. Although the
case studies are less relevant, this book remains the first book
outside the mandatory classroom texts you have to read as a
marketer.
Positioning provides a roadmap to beat the competition
creating a position in the consumer's mind reflecting the
strengths and weaknesses of your company relative to the
competition. Positioning Started a revolution in advertising and
was the first book focusing on the problem of communicating in
an over-communicated society. Ries and Trout offer some of the
best case histories and stories for some of the most successful
campaigns and stunning failures in the advertising world.

14
T H E 2 2 I M M U T A B L E L A W S O F
M A R K E T I N G : V I O L A T E T H E M A T Y O U R
O W N R I S K !
B Y A L R I E S A N D J A C K T R O U T
Ries and Trout, the world-renowned marketing
strategists and best-selling authors provide another
classic.
The 22 Immutable Laws of Marketing offers the wisdom
and experience of these two marketing legends in an
easily digestible format.
Ries and Trout provide high-level marketing strategies
along with a lot of examples that worked 20 years ago
and still work today.

15
K E L L O G G O N B R A N D I N G : T H E
M A R K E T I N G F A C U L T Y O F T H E K E L L O G G
S C H O O L O F M A N A G E M E N T
B Y P H I L I P K O T L E R & A L I C E
T Y B O U T
Kellog on Branding is a comprehensive review of the latest
strategies for building, leveraging, and rejuvenating brands
from the faculty of the Kellogg School, the respected resource
for dynamic marketing information for today's ever-changing
and challenging environment. If you do not read this book as
part of your marketing curriculum, I highly recommend
reading it after Keller’s book on Strategic Brand Management.
This text offers a comprehensive coverage of brand
management with key branding concepts, including brand
positioning and design, strategies for launching new brands,
leveraging existing brands, managing a brand portfolio, and
techniques for building a brand-centered organization. The
text is brought to life with critical insights from senior
managers who have been in the trenches and fought branding
battles and won.

16
T H E I N S I D E A D V A N T A G E : T H E
S T R A T E G Y T H A T U N L O C K S T H E H I D D E N
G R O W T H I N Y O U R B U S I N E S S
B Y R O B E R T B L O O M A N D D A V E
C O N T I
The Inside Advantage provides valuable insight about how
brands can effectively market and sell using a deep knowledge
about their customers. The main idea is that every business has
at the very least one strategic asset that can form the basis of
future growth aptly named the Inside Advantage. Bloom and
Conti detail a four-step process called the Growth Discovery
Process resulting in a clear understanding of who your
customers are and the offerings required for those customers.
The Inside Advantage will help you to connect with the people
that matter the most providing the critical element for a
successful social media programs. The Inside Advantage gives
marketers advice and real-world case studies from Bloom’s 45
years of experience growing businesses and brands of every size
and type, including Southwest Airlines, Nestlé, and L'Oréal,
numerous B2B firms, non-profit organizations, and start-ups.

17
C T R L A L T D E L E T E : R E B O O T Y O U R
B U S I N E S S . R E B O O T Y O U R L I F E . Y O U R
F U T U R E D E P E N D S O N I T .
B Y M I T C H J O E L
Mitch Joel is a leading digital marketing authority, columnist,
author, former chairperson of the Canadian Marketing
Association, and current president of Mirum. Mitch details the
ways technology has transformed how brands and businesses
create, connect, and adapt to a constantly shifting landscape.
Ctrl Alt Delete provides the reason for your brands to adapt
and the way to do it helping to ensure your brand has
considered certain essential elements in its business and
marketing strategy.
Joel specifies five new movements that are forcing brands to
reboot. The book provides critical insight and a method to
help plan and successfully manage the current social,
economic, physical, and digital environment.

18
P E R M I S S I O N M A R K E T I N G
B Y S E T H G O D I N
Permission Marketing is the essential book to understand that
pushing your marketing message on your customers using
interruption marketing does not work any longer and ends up
annoying them defeating the purpose of marketing.
I recommend this book to any person involved with business
to help them understand modern marketing and the changing
paradigm of our current landscape.
Godin with his turn strangers into friends and friends into
customers approach helps you to understand how and why
this “permission marketing” formula works especially in a
crowded marketplace with an overwhelming amount of
messages for consumers to choose.
Godin uses expressive language combined with his humorous
personality making this and his other books a very enjoyable
and insightful reading experience.

19
W H A T ’ S T H E F U T U R E O F B U S I N E S S :
C H A N G I N G T H E W A Y B U S I N E S S E S
C R E A T E E X P E R I E N C E S
B Y B R I A N S O L I S
What'stheFutureofBusinessisagreatbookaboutthinkingbeyond
'products'to'experiences'aligningtheessentialconceptsofuser
experiencewiththevisionofinnovativeleadershiptoimprove
businessperformance,engagement,andrelationshipsforanew
generationofconsumers.
Solisfocusesonthecustomerwithathoroughunderstandingofthe
dynamiccustomerjourneyisakeyconceptandhelpedmeto
understandthecomplexjourneyacustomertakesinthecurrent
environment,onthepathtopurchaseandloyalty.
Thebookgoesfurtherthanmostbooksandhelpsbusinessleaders
rethinkbusinessmodels,productsandservices,marketing,and
customerandemployeerelationshipswithdesiredexperiencesinmind
thatcanbeusedforbuildingandimplementingsuccessfulbusinessand
marketingstrategy.

20
I N F L U E N C E : T H E P S Y C H O L O G Y O F
P E R S U A S I O N , R E V I S E D E D I T I O N
B Y R O B E R T B . C I A L D I N I
Cialdini provides a classic book that is an invaluable
resource for both sales and marketing personnel helping
to understand the psychology of why people say yes.
Influence is a must-read book with over 35-years of
evidence-based research to understand what causes
people to change behavior using six universal principles
and how to use them to persuade people successfully to
say yes.
This book has helped me to form the foundation and
overarching approach to developing marketing campaigns
and copy.

21
B U Y - O L O G Y : T R U T H A N D L I E S A B O U T
W H Y W E B U Y
B Y M A R T I N L I N D S T R O M
The author, Martin Lindstrom, voted one of Time Magazine's
most influential people of 2009, presents valuable findings
and insight required for any marketer or business personnel.
Lindstrom’s groundbreaking, three-year, seven-million-dollar
neuromarketing study, a cutting-edge experiment that
included 2,000 volunteers from all around the world as they
encountered various ads, logos, commercials, brands, and
products.
Buyology is an incredible must-read book that will change
your perspective about many closely held and trusted beliefs
about what stimulates our interest and drives us to buy.
Lindstrom uses neuroscience infused into the art of
marketing to explain how everything we think is influenced
by mental forces that people are only vaguely aware.

22
A U D I E N C E : M A R K E T I N G I N T H E A G E O F
S U B S C R I B E R S , F A N S A N D F O L L O W E R S
B Y J E F F R E Y R O H R S
Marketers and especially content marketing professionals
discovered the days of build it, and they will come are long
gone. The core message from Jeffrey Rohr’s is that every
company needs audiences to survive. Specifically, Rohr’s
explains that audiences are your most important asset, and
you should restructure your business and marketing strategy
around them results in more profitable relationships.
Audience provides thorough research data and case studies
to show you why and how to create your audience and build
loyal customers with a relentless focus. The methods Rohr’s
uses will transform your marketing strategy and help you to
gain a competitive advantage with proven methods that can
evolve. The key takeaway is that creating a proprietary
audience is a core marketing responsibility and should be
infused in the fabric of any business and marketing strategy
and aligned to clear business goals goals.

23
O P T I M I Z E : H O W T O A T T R A C T A N D
E N G A G E M O R E C U S T O M E R S B Y
I N T E G R A T I N G S E O , S O C I A L M E D I A ,
A N D C O N T E N T M A R K E T I N G
B Y L E E O D D E N
Lee Odden, one of the leading authorities on content and
online marketing gives marketers a proven and customer-
centric marketing strategy that uses the best of content,
social media marketing, and search engine optimization
tactics.
Odden combines a holistic digital approach with how to
maximize ROI and a true understanding of the engagement
value of an organization’s content, SEO, and social media
campaigns.
This book is an easy to read, step-by-step manual that I
constantly reference almost as much as the books from Kotler
and Ries & Trout. The insight Odden provides is without
compare giving marketers the importance of a holistic digital
approach that involves the entire organization.

24
T H E C O N T E N T C O D E : S I X E S S E N T I A L
S T R A T E G I E S T O I G N I T E Y O U R C O N T E N T ,
Y O U R M A R K E T I N G , A N D Y O U R B U S I N E S S
B Y M A R K W . S C H A E F E R
Mark W. Schaefer is another leading authority in marketing,
not to mention, a college professor, consultant, and best-
selling author of five marketing books.
This engaging and practical marketing book provides
marketers with a six-step framework to address the massive
and ever-growing amount of content in the marketplace that
competes for your prospect’s attention. The Content Code is
based on a wealth of research and data exploring why some
content is shared widely, while other content is not.
Schaefer provides practical advice on how to develop a content
strategy and ensure your content is shareable. The six
strategies outlined makes for essential reading that provides a
roadmap to include in your business and marketing strategy
and achieves measurable results that break through the
clutter. The Content Code will change the way you think about
social media marketing.

25
Y O U T I L I T Y : W H Y S M A R T M A R K E T I N G I S
A B O U T H E L P N O T H Y P E
B Y J A Y B A E R
Youtility is a great book that has changed the paradigm for
businesses and marketing moving organizations away from pushing
their product and services on customers. Baer provides a
philosophical and useful approach to products and services the
target audience finds useful by supplying helpful content focused on
customer wants and needs. Baer’s six blueprints give marketers a
plan for using information that is helpful to the target audience.
Baer’s framework forms the essential marketing component in many
of the world’s leading companies and other successful organizations
throughout every industry that cuts through the noise and clutter
characterized by our current business environment.
Youtility provides an approach that creates and retains a trusted
relationship between organizations and customers that differentiate
marketing providing bottom line results. Youtility has real-world
examples from over 700 brands that have improved their marketing
strategy and gives you the perfect argument for content marketing
skeptics that include all industries and every size organization.

26
W E L C O M E T O T H E F U N N E L : P R O V E N
T A C T I C S T O T U R N Y O U R S O C I A L M E D I A
A N D C O N T E N T M A R K E T I N G U P T O 1 1
B Y J A S O N M I L L E R
Welcome to the Funnel, in my opinion, is the one book for any person
involved in demand generation, from marketing to sales and even
service. Jason Miller provides insight and a step-by-step approach to
attract and engage leads focused on both content marketing and
social media along with discussing the changes in modern marketing.
This book truly helps amplify content marketing success and creates
significant opportunities to grow your business using the
combination of social media and content marketing within an
integrated marketing approach.
Miller breaks down every detail needed to create a full-spectrum of
content powered by extensive research, expert input, first-hand
knowledge, and real world applications. Jason shares how to get your
content produced, how to make it stand out from the noise, how to
make sure it is getting shared, and how to measure its success. This
is an essential and classic read for modern times helping marketers
to bring focus to the top of the funnel activities that include, raising
brand awareness, building trust, establishing credibility, and
ultimately driving revenue.

27
T H E N E W R U L E S O F M A R K E T I N G
A N D P R
B Y D A V I D M E E R M A N S C O T T
DavidMeermanScott,aleadingmarketingauthority,strategist,andbest-
sellingauthorgivesmarketersthego-tobookfordigitalmarketing.Scott’s
internationalbest-sellerprovidesadviceandastep-by-stepguidefor
harnessingthepowerofmodernmarketingandPRtocommunicatewith
buyersdirectlyresultinginincreasedvisibilityandsales.Scottshowshowa
wide-rangeoforganizationsandindustriescanleverageweb-basedcontentto
gettherightinformationtotherightpeopleattherighttimeforafractionof
thecostofbig-budgetcampaigns.
Scottprovidesremarkableinsightandrelevantcontentthatincludesawealth
ofcompellingcasestudiesandreal-worldexamplesofcontentmarketingand
inboundmarketingsuccess.TheNewRulesofMarketingandPRalsoincludes
newertoolssuchasInfographics,photo-sharingonPinterest,andInstagram
alongwithcoverageofmoretraditionalsocialmediaplatformssuchas
YouTube,Twitter,Facebook,andLinkedInmakesthisbookaconstant
resourceformodernmarketing.

28
C O N T E N T I N C . : H O W E N T R E P R E N E U R S
U S E C O N T E N T T O B U I L D M A S S I V E
A U D I E N C E S A N D C R E A T E R A D I C A L L Y
S U C C E S S F U L B U S I N E S S E S
B Y J O E P U L I Z Z I
JoePulizzi,oneoftheleadingcontent-marketingstrategists,providesanew
modelformarketersandbusinessestodevelopvaluablecontent,buildan
audienceforcontent,andcreateaproductfortheaudience.
ThemodelPulizziintroducesmarketerstoanewapproachthatflipsthe
traditionalapproachoffirstcreatingaproductandthentryingtofind
customers.ContentInc.showshowtogetcustomersfirstanddevelop
productslaterresultinginasolidandlong-lastingbusinesspositionedfor
today’scurrentcontent-drivenenvironment.
Pulizziprovidesmarketerswithasix-stepbusiness-buildingprocessthatis
smart,simple,practical,andcost-effectivethatheusedtobuildhissuccessful
company,ContentMarketingInstituteandthefoundationformanymulti-
milliondollarcompanies.ContentInc.offersabrand-newbusinessoran
existingoneseekingtodriveinnovationwithamodelforbetter,more
sustainablesuccess.

29
E V E R Y B O D Y W R I T E S : Y O U R G O - T O
G U I D E T O C R E A T I N G R I D I C U L O U S L Y
G O O D C O N T E N T
B Y A N N H A N D L E Y
AnnHandley,aleadingmarketingauthority,andbest-sellingauthor
providesdetailedadviceforeveryaspectofwritingfocusedonthethemes
ofbrevityandclarity.Forme,writingissomethingeveryonefroma
seasonedwritertosomeonewritinganemailtoafriendstruggleswithand
everyoneshouldreadthisbook.
HandleyprovidesthebookIgotomostwhenIstrugglewithwriting
providinganessentialresourcetoattractingandretainingcustomerswith
exceptionalonlinecommunicationforacontent-drivenworld.
EverybodyWritesisaguidethatwalksyouthroughtheprocessand
strategyofcontentcreation,productionandpublishing,withactionable
insightthatdrivesresults.
Thebookprovideswritingmethodsandtechniquesandtoolstoimprove
yourcontentthatcoversshortandlong-formcontentnomatterwhatthe
typeofcontentortypeoforganization.

30
C O N T E N T R U L E S : H O W T O C R E A T E K I L L E R
B L O G S , P O D C A S T S , V I D E O S , E B O O K S ,
W E B I N A R S ( A N D M O R E ) T H A T E N G A G E
C U S T O M E R S A N D I G N I T E Y O U R B U S I N E S S
B Y A N N H A N D L E Y A N D C . C .
C H A P M A N
ContentRulesisanothergreatresourceforcreatingengagingcontentfor
thewebandbuildingaloyalaudience.HandleyandChapmandetailhowto
blendtheartandscienceofdevelopingcontentonlinethatincludes
valuablereal-worldcasestudies.
HandleyandChapmanprovideabookonwritingthatbuildsonHandley’s
previousworkthatIoftenreferenceforanywritingchallenge.Content
Rules,helpsmarketerswritecontentforavarietyofcontenttypes,findan
authenticvoice,andcreatecontentthatresonateswithyourtarget
audience.
Defininggoalsofyourcontentwithatrueunderstandingofwhyyou’re
generatingcontentandhowtogettotheessenceofyourmessage
combinedwithwritinginawaythatcommunicatesinapowerfulmanner
yourproduct,service,regardlessofthemedium.

31
B O R N T O B L O G : B U I L D I N G Y O U R B L O G
F O R P E R S O N A L A N D B U S I N E S S
S U C C E S S
B Y M A R K S C H A E F E R A N D S T A N F O R D
S M I T H
MarkSchaeferismarketingprofessoratRutgersUniversity,aconsultant,
andhasoneof“AdAge’s”Top100marketingblogs.StanfordSmithisan
onlinemarketingandsocialmediastrategistwhohascreatedaward-
winningsocialmediastrategiesforstategovernmentsandFortune500
companies.HeisthefounderofPushingSocial.com;atop10socialmedia
blogfocusedonbusinessblogging.
BorntoBlog,providesthetemplateforbuildingblogsthatdriveprofitand
growthwithinformationandtoolstocreateandmanageablogthatdelivers
results.SchaeferandSmithillustratehowbloggingfitsintoaninbound
marketingstrategyandeverythingyouneedtoknowaboutblogging.
SchaeferandSmithprovidetheultimateresourceonthetopicofblogging,a
corecomponentofinboundmarketingwithcomprehensivecoverageof
bloggingbasics,settingupablog,attractingaloyalaudience,promoting
yourblog,writingpowerfulcontent,andultimatelyconversionintobuyers.

32
E P I C C O N T E N T M A R K E T I N G : H O W T O
T E L L A D I F F E R E N T S T O R Y , B R E A K
T H R O U G H T H E C L U T T E R , A N D W I N
M O R E C U S T O M E R S B Y M A R K E T I N G L E S S
B Y J O E P U L I Z Z I
JoePulizziisacontentmarketingevangelist,aleadingexpertoncontent
marketing,andthefounderoftheContentMarketingInstitute(CMI),the
leadingcontentmarketingeducationalresource.CMIprovidesstrategic
consultingforbrandssuchasAT&T,Petco,LinkedIn,SAPandmanyothers.
EpicContentMarketing,explainshowtoattractprospectsandcustomersby
creatinginformationandcontentthatcreateengagement.Themainthemeis
thattherightcontent,distributedtotherightpersonattherighttimeishowto
capturetheheartsandmindsofcustomersandpositionyourbusinessasa
trustedindustryexpert.Pulizziprovidesaguidetodevelopingstoriesthat
informandentertainanddrivecustomerstoact,withoutdirectlytellingthem.
EpicContentwillhelpyoudevelopastrategytocreateandcurategreatcontent
whilelearninghowtoattractandretaincustomersandgrowyouraudience.Joe
deliversaconsistentguideandresourceforcontentmarketingthatIconstantly
reference.Pulizzi’sexceptionalinsightcombinedwithinterviews,in-depthcase
studiesfromsuccessfulcompaniesandleadingbusinessesprovidesallthetools
requiredtochangeyourmarketingandimpactprofitsandgrowth.

33
T H E P O W E R O F V I S U A L
S T O R Y T E L L I N G : H O W T O U S E V I S U A L S ,
V I D E O S , A N D S O C I A L M E D I A T O
M A R K E T Y O U R B R A N D
B Y E K A T E R I N A W A L T E R A N D
J E S S I C A G I O G L I O
Ifyouarestrugglingtoproducevaluablevisualcontent,thenthis
bookisforyou.Thisbookisavaluableresourceonhowtocreate
contentsuchasgraphics,videos,andpresentationusinga
storytellingapproach.WalterandGioglioprovidesastorytelling
approachexplaininghowtogrowyourbusinessandimprovethe
strengthofyourbrandleveragingvisuals,videosandsocialmedia
relevantforallorganizationsizesandindustries.
ThePowerofVisualStorytellinggivesmarketerstheseven
elementsofvisualstorytelling,typesofimagesusedforvisual
storytelling,andhowtocreateavisualstorytellingstrategy
roadmap.Afterreadingthisbookyouwillunderstandhowto
developandimplementvisualstorytellingintobusinessand
marketingstrategythatmakeyourcontentmorepowerfuland
increaseengagement.

34
J A B , J A B , J A B , R I G H T H O O K : H O W T O
T E L L Y O U R S T O R Y I N A N O I S Y S O C I A L
W O R L D
B Y G A R Y V A Y N E R C H U K
IhavebeenabigfanofGaryVaynerchuksincehisWineLibrary
days,admiringhowhetookhisfather’sbusinessintothedigitalage
withamazingresults.Garyprovidesaverydifferenttakeondigital
andsocialfocusedfirmlyonstorytellinginacompellingandunique
way.Jab,Jab,Jab,RightHookisatemplatetoeffectivesocialmedia
marketingstrategiesthatsimplywork.
Gary’smainthemeinthebookisthatstorieschangewitheach
platform,andheshowshowyourstoryshouldchangeineach
circumstance.Garyprovidessixrulesforstorytellingonsocialmedia
platformsalongwithmoredetailedadviceforspecificplatforms
suchasFacebook,Twitter,Instagram,Pinterest,andTumbler.
Vaynerchukgoesfarbeyondthe“how-to”approachesfordifferent
platformsanddoesagreatjobofexplainingthebasictricksof
marketingwithpracticalinsight.Thisisamust-readforitssimplicity
andusefulnessfromatruebusinessmaverick.

35 A L L M A R K E T E R S A R E L I A R S
B Y S E T H G O D I N
SethGodinisaCEO,lecturer,bloggerandauthorofmorethana
dozenbest-sellingbooksthathavetransformedthewaythat
peopleviewmarketing,change,andleadership.Sethisakey
thoughtleaderinmarketingandwritesoneofthemostpopularand
influentialblogsatSethGodin.com.
ThemainideaofAllMarketersareLiarscentersontheimportance
ofauthenticstorytelling,relatedtoyourbrandandthefundamental
roleitplaysininboundmarketing.Theprimarymessageinthebook
isquitesimple;marketersshouldhaveagoodstorytotell,andifit’s
goodenough,consumerswillrepeatit,anditultimatelyitbecomes
firmlyembeddedintheirmindsasareality.
Godin’swritingstyleiswittyandengagingmakingAllMarketers
areLiarsanenjoyableandquickread.Godindetailshowtocreatea
greatstoryandusesexcellentexamplessuchasColdStone
Creamery,organicproducts,andtheGoodyearBlimpto
demonstratetheinfluenceofmarketinganauthenticstory.

36
H E L P ! F O R W R I T E R S : 2 1 0 S O L U T I O N S
T O T H E P R O B L E M S E V E R Y W R I T E R
F A C E S
B Y R O Y P E T E R C L A R K
RoyPeterClarkpresentsastep-by-stepmanualforwriters
regardlessoftheplatformfromajournalistpointofviewthatis
atruenorthstarforcontentmarketers.
InHelp!ForWriters,Clarkwritesaboutthesevenstepsofthe
writingprocessanddetails21ofthemostcommonproblems
thatwritershavewith210solutionscoveringeverymediaand
writingcircumstance.
Clarkusesablendofsympathy,humor,andwittycharmthatis
anever-presentresourceforanywritingissueI’mfacing.

37
H O W T O W R I T E S H O R T : W O R D C R A F T
F O R F A S T T I M E S
B Y R O Y P E T E R C L A R K
RoyPeterClark,oneofthemostinfluentialwritingteachersand
respectedjournalist,provideswritersandmarketerswithan
insightfulandpracticalbookonhowtowriteeffectiveshort-form
content.
Short-formwritingisanessentialskillintheInternetageand
Clarkprovidesaguideonhowtowriteeffectiveandpowerful
headlines,titles,tweets,salespitches,etc.foralmostevery
situation.
Asamarketerbeingconciseandwritingshort-formcontentisa
constantsourceoftroublewiththevariousmediainvolvedinthe
currentmarketingenvironment.Clarkdetailshowtodothis
regardlessofthemediumprovidingagreatreadthatshouldbe
onthebookshelfofanycontentmarketer.

38
T H E A R T O F E X P L A N A T I O N : M A K I N G
Y O U R I D E A S , P R O D U C T S , A N D
S E R V I C E S E A S I E R T O U N D E R S T A N D
B Y L E E L E F E V E R
LeeLeFeverthefounderofCommonCraft,acompanyknown
aroundtheworldformakingcomplexideaseasytounderstand
throughshortanimatedvideos.
TheArtofExplanationisaguidetobecominganexplanation
specialist,helpingaudiencesfallinlovewithyourideas,
productsorservicesthroughbetterexplanationsinany
medium.
ExplanationsformthecoreofcontentmarketingandLeFever
providestheplan,package,presentstructureprovidingthe
writingstepstocreateaneffectiveexplanation.LeFevergives
marketersadifferentandcomplementarybooktoalltheother
writingbooksouttheredetailingexplanation,acriticalelement
incontentmarketing.

39
T H E T I P P I N G P O I N T : H O W L I T T L E
T H I N G S C A N M A K E A B I G D I F F E R E N C E
B Y M A L C O L M G L A D W E L L
Best-sellingauthorMalcolmGladwell,inTippingPointexploresthe
tippingpointphenomenon.Thetippingpointiswhenanidea,trend,
orsocialbehaviorcrossesathreshold,tips,andbecomespartofthe
massconsciousness.Gladwell’smainideaisthatideas,products,
messagesandbehaviors“spreadjustlikevirusesdo”isametaphor
toexplainthegrowthof“word-of-mouthepidemics”.
Threepivotaltypeshelptotriggerthetippingpointincluding
Connectors,sociablepersonalitieswhobringpeopletogether;
Mavens,wholiketopassalongknowledge;andSalesmen,adeptat
persuadingtheunenlightened.Thetippingpointphenomenonisa
bookthatwillchangethewaybusinessesandmarketersthinkabout
sellingproductsanddisseminatingideas.
TheTippingPointhelpsmarketersunderstandthecriticalmoment
whenaproductorservicegoesfrommediocritytoexcellence.
Gladwellprovidesalessscientificandmoreculturalexplanationthat
challengesyoursensibilitiesandbroadensyouroverallperspective.

40
S T A R T W I T H W H Y : H O W G R E A T
L E A D E R S I N S P I R E E V E R Y O N E T O T A K E
A C T I O N
B Y S I M O N S I N E K
ThemainthesisistheGoldenCircleconcept,whichshowsbusiness
leadershowtoinspireinsteadofmanipulatingcustomersoremployeesto
act.Thecentralideaofthegoldencircletheoryis,peopledonotbuywhat
acompanydoes,peoplebuywhytheydoit.Thisbookwillchangeyour
mindsetandlookatorganizationsandmarketingmessagesina
completelydifferentmanner.
Sinek’stheoryprovidesevidenceofhowmostcompaniescommunicatein
anuninspiringmanner.Sinekexplainsthattrustisbuiltinanauthentic
waywhenyoutargetcustomersthatunderstandandbelieveinyour
WHY.ThephilosophyandtheorydetailedbySinekprovidegreatinsight
andevidenceformarketersfocusedonbrandimage,brandmessages,and
marketingcommunicationswithaguidetohowsuccessfulorganizations
communicate.
Thethreekeytakeawaysforinboundmarketersisalignment,
incorporatingthe“Why”intomarketingcopy,andredefiningbuyer
personas.Sinekusesawidevarietyofreal-lifeexamplesofexceptional
organizationstoprovideaclearvisionofwhatittrulytakestoleadand
inspire,differentiatingyoufromthecompetition.

41
M A D E T O S T I C K : W H Y S O M E I D E A S
S U R V I V E A N D O T H E R S D I E
B Y C H I P & D A N H E A T H
MadetoStick,expandsonMalcolmGladwell’sTippingPoint
expandingfurtheronthestickinessofideasandhowtheyspread.
TheHeathbrothersdetailhowabrandcantellastoryandastep-by-
stepapproachonhowtodoitsettingthisbookapartfromGladwell’s
work.
ChipandDangivemarketersanapproachtomakingmessagesthat
resonate(stick)withyourtargetaudiencedifferentiatingyour
organizationfromtheclutterinthemarketplace.Thefocusofthe
bookexploreswhysomeideasthrivewhileothersdieandhowto
improvethechancesofworthyideasdetailingtheDNAofsticky
ideaswithaframeworktomakeideasstickier.
Thebookcontainsablendofcasestudiesandthought-provoking
researchdetailingtheessentialelementsofwinningideasthathad
melaughingandengagedinthefirst15pages.

42
T H E P A S S I O N C O N V E R S A T I O N :
U N D E R S T A N D I N G , S P A R K I N G , A N D
S U S T A I N I N G W O R D O F M O U T H
M A R K E T I N G
B Y R O B B I N P H I L L I P S , G R E G C O R D E L L , G E N O
C H U R C H , A N D J O H N M O O R E
ThePassionConversationisacomplementarybooktoSimonSinek’sStart
withWhythatIrecommendreadingafter.Theauthors’premiseisthatto
succeedyouneedtomakepeoplefallpassionatelyandmadlyinlovewith
yourorganizationoryourcausewiththeconceptthatconversationsspring
frompassions,notproducts.
Theauthorsdetailthethreemotivationsforpeopletotalkaboutbusinesses
andcauses,theideathateverymarketingproblemisapeopleproblemin
disguise,marketingmaterialsareconversationtools,andhowcustomer
communitiessustainwordofmouththatcreateafinancialimpact.The
authorsprovideaframeworktobuildathrivingandloyalcommunityand
drivemeaningfulconversationsthatultimatelyimpactthefinancialsuccess
ofyourbusiness.
ThePassionConversationgivesmarketersaquickandsmartbookbasedon
thelatestacademicresearchcombinedwithpractical,real-worldexamples
provinghowanybusinesscanigniteandnurturelong-termwordofmouth
marketing.

43
T H E S O C I A L M E D I A M A R K E T I N G
B O O K
B Y D A N Z A R R E L L A
TheSocialMediaMarketingBookisagreatintroductionto
socialmediamarketing.
Zarellacoversthesocialmedialandscapeincludingan
overviewofthedifferentsocialmediatoolsusedby
marketers.
Thisbookisoneofthemostuser-friendlybooksdesignedfor
beginners.Ihighlyrecommendthisastheplacetostartand
buildyoursocialmediamarketingknowledgebase.

44
T H E A R T O F S O C I A L M E D I A : P O W E R
T I P S F O R P O W E R U S E R S
B Y G U Y K A W A S A K I A N D P E G
F I T Z P A T R I C K
GuyKawasakiisaleadingauthorityinmarketing,best-selling
author,andpreviouslyheldesteemedmarketingrolesatCanva,
Apple,andGoogle.PegFitzpatrickisasocialmediastrategist
innovatingtheworldofsocialmedia.She’sspearheadedsuccessful
social-mediacampaignsforMotorola,Google,Audi,Canva,and
Virgin.
GuyandPegprovideabottom-upstrategythatdeliversafocused,
thorough,andengagingpresenceonthemostpopularsocial-media
platformswithoveronehundredpracticaltips,tricks,andinsights.
TheArtofSocialMediaexplainsthestepstobuildyourfoundation,
gatherdigitalassets,optimizeyourprofile,attractmorefollowers,
andeffectivelyintegratesocialmediaandblogging.
KawasakiandFitzpatrickprovidesafun,easy-to-readbookwith
solidsocialmediastrategypresentedinalogicalorder,whichisnot
easyconsideringithasmainlytechnicalinformation.

45
I N F L U E N C E M A R K E T I N G : H O W T O
C R E A T E , M A N A G E , A N D M E A S U R E
B R A N D I N F L U E N C E R S I N S O C I A L
M E D I A M A R K E T I N G
B Y D A N N Y B R O W N A N D S A M F I O R E L L A
BrownandFiorellaarebusinessintelligenceandcustomerexperience
authoritieshelpingsomeoftheworld’stopcompaniestosuccessfully
communicateandhelporganizationswin.Theauthorsshowbrandshow
influencemarketingcanbecomeapowerfulweaponandhowtousesocial
mediatobuildonlinerelationships.BrownandFiorellaincludeextensive
researchandcasestudiesbuilton20yearsofexperience.
InfluenceMarketinglooksathowtoleverageinfluencersandencourage
consumersduringthepurchasejourney.InfluencerMarketinghasactionable
insightandtoolsthatgobeyondidentifyingandengagingkeyinfluencerswith
amethodologymovingfrombrandawarenesstosalesacquisitioninto
measuringthecustomerlifetimevalue.BrownandFiorella,providearoadmap
toincreasethenumberofleadsandimprovethequalityofleadsalongwitha
methodtoconvertmorerapidlywithhigherprofitmargins.
Forme,fewbookscapturetheexperienceofleadingauthoritieswiththe
researchandcredibilityoftheacademicworldinoneresourcetogive
marketersacriticalresourcefordevelopingyourmarketingplan,brand
strategy,andsocialmediastrategy.

46
C O N F E S S I O N S O F A N A D V E R T I S I N G
M A N
B Y D A V I D O G I L V Y
DavidOgilvyiswidelyrecognizedasthecreatorandleadingauthority
onmodernadvertisingandcopy.Ogilvycreatedsomeoftheworld’s
mostsuccessfulandiconicmarketingcampaignsformanyofthelargest
globalbrands.
ConfessionsofanAdvertisingManwasfirstpublishedin1963andisan
internationalbest-seller,oftenreferredtoasthego-to-guideforsmart
advertising.ConfessionsofanAdvertisingManisanamazingbookwith
essentialwisdomandpracticalinsightthatstandsthetestoftime.
Ogilvyisnotonlyagreatadvertiserandcopywriter,butheisan
excellentwriterthatengagesusinghispersonalbrandofengaging
wisdom.Thelessonsandgame-changingcreativity,ideas,and
philosophyareincrediblepearlsofwisdomformarketerswithtopics
thatincludeadvertising(ofcourse),peoplemanagement,officepolitics,
corporateethics,andinessencearoadmapforgoodbusinesspractices.

47
O G I L V Y O N A D V E R T I S I N G
B Y D A V I D O G I L V Y
WhatcanIsayaboutDavidOgilvythathasnotalreadybeensaid.
Ogilvywasthefounderofoneofthelargestadvertisingagenciesin
theworld.
Thisbookhasprovidedaparadigmshiftinmythinkingwithanew
perspectiveonmarketing,advertising,strategy,tactics,andinsight.
Ogilvyisamaverickandtruegenius,whosefundamentalideasare
asrelevantinhiseraastheyaretoday.
ThemainthemeofOgilvyonAdvertising(coinedbyClaude
Hopkins)is“Advertisingissalesmanship.”
Ogilvy’sbookcontainsseveraloutdatedareas,especially
consideringweareintheageoftheInternet,butthecoreelements
ofadvertisingandmarketingremainthesamewithbasichuman
motivesattheheartofconsumerdecisionmaking.

48
C O N T A G I O U S : H O W T O B U I L D W O R D
O F M O U T H I N T H E D I G I T A L A G E
B Y J O N A H B E R G E R
ContagiousisanotherbookthatstartswhereGladwell’sTipping
PointendswrittenbyJonahBerger,aWhartonprofessor.Berger
providesawell-researchedbookthatexplainsthecriticalelements
ofhowwordofmouthandsocialinfluenceworksinthedigitaland
offlineenvironment.
Word-of-mouthgeneratesmorethantwicethesalesofpaid
advertisingandistheprimaryfactorbehind20-50%ofall
purchasingdecisions.Itisbetween8.5and30timesmoreeffective
thantraditionalmedia.Ifyouwanttoknowhowtohaveyour
product,solution,idea,orcontentspreadviaword-of-mouth,thisis
oneofmyfavoritestoread.
Bergerusesstorytellingformatthat'seasytoreadandfullof
anecdotesexploringwhatdoesanddoesnotspread.Berger
providesapracticalapproachtohelpyourideaorcontenthavea
significantimpact,resonatewithyourtargetaudience,andbecome
contagious,evenonasmallbudget.

49
G R O W T H H A C K E R M A R K E T I N G : A
P R I M E R O N T H E F U T U R E O F P R ,
M A R K E T I N G , A N D A D V E R T I S I N G
B Y J O N A H B E R G E R
IfyouareunfamiliarwithGrowthHacking,itisasetofframeworks,tactics
andbestpracticesdesignedtohelpstartupsthinkstrategicallyaboutthe
problemofusergrowth.Growthhackingisaphilosophicalapproachto
marketingatastartupincorporatingdisciplineslikeproductmanagement,
directmarketing,brandmarketing,andengineering.
RyanHoliday,best-sellingauthor,acclaimedmarketingguruforAmerican
Apparel,andmulti-platinummusicianexplainsthenewgenerationof
brandslikeFacebook,Twitter,Airbnb,andDropbox,whoarenotusingthe
oldmarketingplaybookandspendingnomoneyontraditionalmarketing.
Themainideaofgrowthhackingisthatproductsandbusinessesshouldbe
continuouslymodifieduntilfullyoptimizedusingtoolsthatarescaleable,
testable,andtrackable.
Holiday,providesapracticalroadmapforaFortune500companyora
smallstart-uptobuildawarenessandcreateabuzzforaproductor
servicesregardlessofyourbudget.GrowthHackerMarketingisaconcise,
relevant,andeasy-to-readbookformarketerstounderstandand
deconstructthenewparadigmofproductsandservicesinthemodernera.

50
H O O K E D : H O W T O B U I L D H A B I T -
F O R M I N G P R O D U C T S
B Y N I R E Y A L A N D R Y A N H O O V E R
EyalandHooveruseyearsofresearchandspecificcasestudies
combinedwithconsultingexperiencefromavarietyoftechcompanies
tocreateHooked.IwouldrecommendreadingthisbookafterGrowth
HackerMarketing,becauseitpicksupwhereitleavesoff,providingthe
perfectcomplementexplainingthenewparadigminmarketingand
productdevelopment.
Hookedprovidesapracticalhow-to-guideforbuildingproductswritten
forproductmanagers,designers,marketers,start-upfounders,and
anyonewhoseekstounderstandhowproductsinfluenceourbehavior.
Theauthors’provideafour-stepprocessmodelembeddedsubtlyinto
theproductsofmanysuccessfulcompaniestoencouragecustomer
behavior.
EyalandHooverdetailhowconsecutive“hookcycles”resultin
productsthatachievetheultimategoalofbringingusersbackagainand
againwithoutneedingexpensiveadvertisingoraggressivemessaging.

51
R E F E R R A L E N G I N E : T E A C H I N G Y O U R
B U S I N E S S T O M A R K E T I T S E L F
B Y J O H N J A N T S C H
Pushmarketingpracticesareoutdatedandfallingoutoffavor.However,
word-of-mouthhasneverfallenoutoffavor.Word-of-mouth,infact,
fuelsbusinesstodaybuiltondevelopingandestablishingtrustfrom
peoplereferringyourproductorservice.
ThemainthemeofthebookistheCustomerReferralCyclemethodfor
customerstoreferotherstoyourcompany,andinturn,generateeven
morereferrals.ReferralEngineprovidesthescienceandstrategies
behindhowpeoplerecommendproductsandservicestotheirfriends.
Jantschdescribeshowtotapintotheinstinctanddesirewireddeepin
thebrain.
ReferralEngineofferspracticalsolutionsonhowtobuildapowerful
referralenginebydevelopingasystematic,consistent,andreplicable
approachthroughpowerfulcontent,socialnetworking,andbuilding
strategicpartnershipswithcasestudiesfromcompaniessuchas
Carhartt,SouthwestAirlines,andTerraCycle.JohnJantschprovidesa
smartandpracticalguideessentialforanymarketerororganization,
especiallyonalimitedbudget.

52
8 0 / 2 0 S A L E S A N D M A R K E T I N G
B Y P E R R Y M A R S H A L L
PerryMarshallisadirectmarketingandsalesconsultantandbest-
sellingauthor.Perryisaleadingconsultantwhohasconsultedwith
thebestmarketers,worldwideformorethanadecade.
Themainthemeof80/20istheidea;youcansave80percentof
yourtimeandmoneybyfocusingontheright20percentofyour
market.Marshallprovidesawaytoidentifyuntappedmarkets,
incrementalimprovementsandhigh-profitopportunities,gaining
timeandgreaterincomepotential.
Thebookisforsalesandmarketingprofessionals,butcriticalforany
businessowner.80/20iswell-written,effective,andengaging
providingaframeworkthatchangesyourparadigmonhowyoulook
atyourprofessionandtheworldaroundyou..Marshallappliesthe
80/20ParetoPrincipletocopywriting,buyingtraffic,scalingtraffic,
dominatingmarkets,andsalesconversioncreatingevengreater
valueformarketersandsalesprofessionals.

The Top 52 Essential Books for Marketers
This list of marketing books is fairly comprehensive, but I may have
missed a few books. If you would like to add to this list, please
provide feedback by commenting giving the author and title of the
book. Also, please provide the reason why you think it should be
added to the list. My intent is to provide an updated version in the
future. I look forward to hearing from you by commenting on my blog
or social media.
The Top 52 Essential Books for Marketers and other marketing focused content can
also be found on my blog at: http://www.stephenzoeller.com/the-top-52-essential-
books-for-marketers/
Please follow me on the following social media platforms:
Twitter: @stepzoellermktg
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The Top 52 Essential Books for Marketers

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The Top 52 Essential Books for Marketers