Social media Engagement in 2018 with Chatbots and AI delivered by Globalize.co.uk on behalf of Ulster Bank NI Boost Programme in the amazing Dawson Hinds Office Londonderry

1. Fraud Awareness
Ulster Bank Andersonstown
Presents
Social media for business workshop
16th August 2018
12-2pm
Supported by Ulster Bank

2. Jacqui Hinds

4. Meet and Greet…
• Over 10 years of Online Digital Marketing and Web Design
experience specialising in ideas for businesses to increase
profitability
• Marketing experience with over 126 Brands to date
• Qualified Clinical Hypnotherapist , Trainer for The Institute of
Clinical Hypnotherapy
Ireland/Northern Ireland and Specialising in Neuro-Marketing,
NLP and Human Behaviour.
• Reactions Maker and Story Teller!

5. Engagement!
What is your definition of Engagement?

6. Engagement!
Engagement simply means getting your fans to do something in response to your post.
-Like
-Comment
-Click to open picture
-Click on Link
-Share
These are all forms of engagement, and each time one of these things is done, social
platforms specifically measure these.

7. Hacking the system!

8. Engagement!
13 Social Media Tips for Driving Engagement and
REVENUE Immediately

9. 1. Consistency
To build Loyalty and Trust we need to be consistent.
Being on peoples timelines and new feeds on a
consistent basis is key to building engagement on
Social Media

10. 2. Schedule
This ties in with number one. Plan out a posting
schedule, checking the best times of the day to post.
Have themed days and create expectancy and
encourage engagement i.e. Fan Friday!

12. 3. Post Photos or Videos
Photos Typically get 50% more interaction than text
alone. This amount increases on Ads when promoted.
Instagram is Photo driven so is a given! Maybe a caption
this photo question as an idea?

13. 4. Create a Call to action
Giving people a task is ok, telling people in a non salesy
way to carry out an action will build engagement. CTA
Like “Consider this for a moment…” rather than “Call us
for all your Clothing needs on 02871…”

14. 5. Ask Questions

15. 6. Cross promote platforms
Not to be confused with posting the same message on
all platforms, this is to inform your audience that you
are on other platforms and tell them how to follow you
there also for more unique content

16. 7. Engage Independently
As with Number 6, do not use the same exact content on
all platforms. Think of each platforms usage. Why would
someone like to visit Instagram? Probably not to read a
long form article you also posted to Linkedin…

17. 8. Hold contests and give always
Create fun and engaging giveaways that doesn’t devalue
your product or service. Discounts are transparent. Give
always are always good! Although tempting, avoid
using terms like “Tag a friend”!

18. 9. Do NOT be “Salesy”
People don’t wake up in the morning itching to go on
Facebook to see products for sale. Be social. Give
Value. Always and forever.

19. 10. Hold Flash Sale when Promoting
Organically, it is advisable to never be salesy on Social
media, UNTIL you put money behind it and your post
becomes “Sponsored” Then it is ok as long as you tie
your product into your brands story.

20. 11. Integrate Social Media
Make sure you have engaging Websites with one click
buttons to social media platforms, also on Business
cards or alternatives. Make sure to track with pixels
where your customer has come from

21. 12. Post Reviews
Social Proof is key also when building engagement.
Most of us here today have read reviews and were
influenced by positive or negative experiences. Share
the positives and address the negatives

22. 13. Customer Service
Never has it been more important for a business to
focus on online customer service. It can drastically
effect your engagement in a good or bad way depending
on how it is dealt with. Response time is key…

24. Customer Service On Steroids!
Introducing…

26. Let’s Engage!

27. And Another

29. And Lastly

30. FREE CHEAT SHEETS
Download here: globalize.co.uk

31. Q&A

32. Aidan McGrath
Ulster Bank

33. Thank you